News of the worlds cola

Double anniversary for Coca-Cola in Sweden

Tue, 12 Dec 2023 11:19:32 GMT

This year marks 70 years since Coca-Cola, one of the world's most well-known and loved drinks, made its official debut in Sweden.

PRESS RELEASE

This year marks 70 years since Coca-Cola, one of the world's most well-known and loved drinks, made its official debut in Sweden. Today, Coca-Cola is found all over the country, from the local grocery store in Haparanda to cafes in the Skåne countryside, and has an obvious place for both everyday life and parties. It is also 25 years ago that the doors were opened to the production facility located in Jordbro, where over a million liters of beverage are produced every day.

In 1953, the same year that Dag Hammarskjöld became UN Secretary General and the classic Volvo Duett was launched, the first trucks full of Swedish-made Coca-Cola rolled out to all corners of the country and the drink quickly became a great favorite among Swedes who wanted to experience "magic in a bottle”. Since 1998, Coca-Cola in Sweden has had its heart in Jordbro, just south of Stockholm. People from all over the world work at the plant, which today supplies the Swedish people with over 400 million liters of drink annually, and of the more than 700 employees, around 500 are at the plant in Jordbro.

After 70 years as a market leader, the list of news and events over the years can be made long. The packaging has undergone several changes, corks have changed shape and the PET bottles have been made of 100 percent recycled plastic * for a few years now. Coca-Cola has gone from offering only the classics Coca-Cola, Fanta and Sprite to a broad portfolio with various drinks from water and juice to sports drinks. There have also been exciting taste visits, such as Coca-Cola Light Mango, Coca-Cola Zero Sugar Cinnamon and Fanta Dark Mystery.

- We are proud of our history and the fantastic journey that Coca-Cola has made in Sweden. Our drinks are a part of our consumers' lives and a given feature at both Friday evenings and football matches as well as at the beach or lunch. Every year we get to do a lot of fun and important things, everything from working with exciting world artists and festivals to preventing littering in our nature. We are passionate about making a real difference and now we look forward to the next 70 years of product and brand development as well as our commitment to driving development forward in social, economic and ecological sustainability, says Christoph Friedrich, CEO of The Coca-Cola Company in Sweden.

- In 2021, we achieved an important milestone when the production facility in Jordbro was certified as climate neutral for the first time. An important step towards our overall goal of reaching net zero emissions of greenhouse gases in the entire value chain by 2040. But our pursuit of a more sustainable future does not end there, we are also determined to make a positive and lasting difference in society. Now we continue to invest in the future together with the industry, customers and our partners, says Sofie Eliasson Morsink, CEO of Coca-Cola Europacific Partners Sweden.

The drinks from Coca-Cola that are sold in Sweden are manufactured in Jordbro, where production, storage and the Swedish head office are based. The facility has gradually developed over the past two decades with a focus on innovative and sustainable production and is today a modern production facility at the forefront.

Over the years, Coca-Cola in Sweden has worked to have a strong presence in society through various collaborations and with a commitment to several important social issues. Today there are a number of collaborations, for example together with Håll Sverige Rent, the Red Cross and ReDi School. As a large local actor and employer, there has also been a long-term commitment to the local area and a collaboration with both the municipality and other actors to increase security and help especially young people into employment.

Coca-Cola has also always had a close relationship with sports and music culture, which has resulted in artist collaborations with, among others, Anis Don Demina, Theoz and sponsorship of the Melodifestivalen, as well as global sponsorship of the Olympics and FIFA has been strengthened locally through partnerships with the Swedish Football Association, the Swedish Hockey League and the Swedish Padel Federation.

Some facts about Coca-Cola:

Coca-Cola was launched in 1886
The drink is currently sold in 200 countries worldwide
98% brand recognition globally
The Swedish glass designer Alexander Samuelsson (1862–1934) from Gothenburg helped design the famous Coca-Cola bottle . Samuelsson came to the United States in 1883 and won a competition in which Coca-Cola called for a bottle design that would differentiate the drink from competitors.

*cork and label not included

**Source: Nielsen MAT P05‘23

Coca-Cola AB
Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola ®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.5 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic (does not refer to the bottle's cap and label, which are made from other recyclable materials that are recycled) and are recyclable. For further information please visit coca-cola.se .

Coca-Cola supports local Christmas heroes - from Trelleborg to Piteå

Fri, 01 Dec 2023 11:01:12 GMT

The goal of the project is to highlight people who create the best kind of magic and inspire more people to do more for their surroundings.

PRESS RELEASE

From free hairdressing time in Karlskrona and Christmas food in Trelleborg to Christmas gift helpers and Saturday get-togethers in Linghem - now Coca-Cola recognizes and supports Swedish Christmas heroes who do the little extra for their surroundings. The goal of the project is to highlight people who create the best kind of magic and inspire more people to do more for their surroundings. Five initiatives have now been selected and the work to give more people the opportunity to experience a good Christmas has begun.

This Christmas , Coca-Cola in Sweden wants to highlight people around the country who create the best kind of magic and make the world a little kinder. To do so, we have searched with light and lantern for passionate souls and initiatives that in a particularly fine way represent the magic of Christmas and contribute to a kinder world.

- Finding people and initiatives around Sweden who do that extra thing for their surroundings has been incredibly inspiring and gratifying. There are so many people working hard to spread Christmas magic out there and we have chosen to pay tribute to the five that we think stand out this year. We also hope to inspire more people to bring out their inner Santa Claus this Christmas, says Sara Andersson, brand manager for The Coca-Cola Company in Sweden.

A jury consisting of representatives from Coca-Cola and the Red Cross has selected five initiatives to support and draw attention to this Christmas so that they can do even more and inspire more people to do good deeds. It resulted in five fantastic zealots who all give of their time, energy and commitment to spread warmth, light and kindness around them. These are Helene Andersson and Lördagsträffen in Linghem, Sandra Nordin and the initiative Helhjärtat in Norr, chef Jimmy Brorsson in Trelleborg, Julhjälpen in Stockholm and hairdresser Nimet Skoro in Karlskrona.

Helene Andersson – The Saturday meeting in Linghem

The Saturday meeting in Linghem in Östergötland works to counteract involuntary loneliness and does a fantastic job where people from all over Östergötland have the opportunity to participate in musical performances and coffee sessions as well as lectures, quizzes and exhibitions. Helene started the Saturday meeting to create a context where everyone feels welcome and seen regardless of age and background.

Wholeheartedly in the North

In 2019, Sandra Nordin founded the non-profit organization Helhjärtat i Norr, which helps financially vulnerable people and families in Norrbotten. The initiative is from the beginning a Facebook group that Sandra started as she herself has been insured and knows how tough it is. The group became a non-profit organization that today consists of over 30 volunteers and 7,000 members. The aim of the initiative is to help those who really need it, and the help can be anything from food, hygiene products, clothes and furniture to Christmas presents, Christmas sweets and food for the Christmas table. Helhjärtat i Norr also organizes friend evenings for both children and adults. The goal of the initiative is to create a more equal society without gaps.

Jimmy Brorsson

Jimmy Brorsson is the generous and caring chef who runs the Victoria salon in Trelleborg. When he has food left over from the restaurant, he always makes sure it is given to someone who needs a little extra, and this Christmas season we want to support Jimmy so that more people can get a proper meal this winter.

Christmas help in Stockholm

Julhjälpen in Stockholm is a non-profit organization founded in 2016 by Nathalie Guardia that aims to help people and families who lack resources before Christmas. Nathalie has previously had experience of being worried about both Christmas food and Christmas presents, so she wants to support and help other people. Every year, Julhjälpen in Stockholm collects and distributes Christmas presents and Christmas food to families and people who need it. In the Facebook group, those in need have the opportunity to go in and wish for specific Christmas presents that Christmas Help helps with.

Nimet Skoro in Karlskrona

Nimet Skoro runs the hairdressing salon Hairbynimet & Co in Karlskrona and since 2016 she has offered free haircuts to those who need a little something extra on the day before Christmas Eve. Those who get their hair cut at the salon on this day will also receive a grocery bag and Christmas present. The initiative began in 2015–16 when there were many unaccompanied children and families who came to Sweden. Nimet then started offering free haircuts as a way to get into the community. Over time, this developed into the annual free haircut around Christmas that she does today with her colleague Josefine Jerkestrand.

The support for the initiatives is provided by Coca-Cola in Sweden in consultation with the initiators. Every year, all employees at Coca-Cola have a number of days to spend on volunteer work, and as part of the project, employees have opportunities to use their volunteer hours and actively participate in and support local initiatives. All initiatives will also be highlighted in Coca-Cola Sweden's various channels. The initiatives are in no way organized and/or led by Coca-Cola, but Coca-Cola only assists with useful resources and support. The work is ongoing during December 2023 and January 2024.

If you want to read more about the initiatives and meet the people behind them, see the links below:

The winners were crowned in this year's Considition in collaboration with Coca-Cola in Sweden

Fri, 24 Nov 2023 10:46:14 GMT

A record number of teams competed to find the best AI solution to reduce the environmental impact of single-use packaging in the beverage industry.

PRESS RELEASE

Considition 2023 together with Coca-Cola in Sweden is decided. A record number of teams competed to find the best AI solution to reduce the environmental impact of single-use packaging in the beverage industry. The winner, Mathias Berg with the team name ToiletInc from Sundsvall, is a true Considition veteran.

- It's absolutely fantastic fun. I started off pretty bad, but then towards the closing maps I felt like I could actually win. It's the most fun Considition I've been to. Of course - I won, says Mathias Berg, who on weekdays works at Consid in Sundsvall.

A record number of teams, 210, from 70 different cities in 22 different countries participated in this year's Considition.

Together with Coca-Cola in Sweden, the focus for this year's Considition was on developing solutions for the sustainable beverage consumption of the future - with intelligent algorithms. In the food industry, great progress is being made to reduce the industry's climate impact, but many challenges remain, not least when it comes to packaging . The challenge for this year's Considition participants was to create an algorithm that contributes to getting more consumers to choose more sustainable ways to consume beverages.

- We have high sustainability goals, among other things we must have zero net emissions of greenhouse gases in the entire value chain by the year 2040. To get there, a reduced climate footprint from packaging is crucial. We are really looking forward to going through all the solutions from this year's hackathon to see if there is an opportunity to develop AI solutions for the sustainable beverage consumption of the future, says Thérèse Sundberg, sustainability manager at Coca-Cola Europacific Partners Sweden.

Considition is one of Sweden's largest hackathons and in previous years close to 200 teams and over 400 of Sweden's sharpest developers have participated in the competition. The first Considition was held in 2017 and in recent years some of Sweden's most important companies have been involved in organizing the hackathon, such as Axfoundation, Riksbyggen and Budbee.

- It was a fantastic hackathon with a lot of excitement. We are so happy that we at Coca-Cola in Sweden were able to be part of Considition this year and that there were so many teams that wanted to participate in our sustainability challenge. We are now looking forward to diving deep into the solutions that emerged during the competition, says Björn Hellqvist, Head of Digital at Coca-Cola Europacific Partners Sweden.

The EU is also focusing on the challenges of single-use packaging. The new directive on single-use plastics (SUP) from the EU regulates the use of single-use packaging to prevent and reduce the impact on the climate, marine environment and human health.

- So happy to see that so many people participated and that this year's Considition is the most even so far. It was uncertain until the end. Considition is so much more than just a hackathon. The participants create concrete solutions for some of the biggest challenges of our time, says Peter Hellgren, CEO at Consid.

In second place came Lova Stribén, Consid in Malmö, and in third place was Defense Logistics, consisting of Dennis Theng and Henrik Hellenborg.

Best student team (Team Cobra) was Elsie Chan and Tsz Fung Yau from the University of Toronto.

First prize in this year's Considition is a trip to Berlin to learn more about AI and sustainability.

OKQ8 and Cola-Cola in Sweden collaborate for increased collection on the road

Thu, 16 Nov 2023 11:11:27 GMT

OKQ8 and Coca-Cola in Sweden continue their collaboration for reduced climate impact with a new initiative to increase the collection of packaging.

PRESS RELEASE

OKQ8 and Coca-Cola in Sweden continue their collaboration for reduced climate impact with a new initiative to increase the collection of packaging. By placing common collection containers at selected OKQ8 stations in Stockholm, the aim is to make it easy for station visitors to collect their empty beverage containers and thus contribute to a circular economy. The deposit money goes directly to the aid organization VI-skogen.

OKQ8 and Coca-Cola in Sweden continue to work together to contribute to a better environment and a reduced climate footprint. Today, around 87 percent of all packaging is collected in Sweden, a percentage that both companies want to help increase by simplifying the collection of packaging for people on the road.

- We are happy that, together with OKQ8, we have the opportunity to run yet another initiative with the aim of reducing the climate footprint of our packaging. We aim for every packaging sold to be collected by 2030. By collaborating with our customers, we can facilitate collection and prevent littering in nature and in our waters in Sweden, says Mattias Bokvist, commercial director for Away from Home at Coca-Cola Europacific Partners Sweden.

At the beginning of November, 48 collection containers were placed at 16 OKQ8 stations in the Stockholm area, three containers per station. Through clear graphics on the containers, it is clear that the pledge money is donated in full to the aid organization VI-skogen, which works to fight poverty and improve the environment through tree planting.

- Packaging that is not collected and recycled is a contributing cause of both littering and increased CO2 emissions, which is why we are happy about the collaboration with Coca-Cola. It is completely in line with our sustainability goals and to constantly improve the customer experience at our stations, says Agnes Palinski, communications manager at OKQ8.

Coca-Cola spreads Christmas magic by celebrating our inner Santas

Mon, 06 Nov 2023 12:33:35 GMT

Today, Coca-Cola launches its long-awaited annual Christmas campaign. This year's Christmas campaign 'The World Needs More Santas' highlights the good deeds in everyday life and celebrates the passionate people around us.

PRESS RELEASE

Today, Coca-Cola launches its long-awaited annual Christmas campaign. This year's Christmas campaign 'The World Needs More Santas' highlights the good deeds in everyday life and celebrates the passionate people around us. By celebrating kindness, Coca-Cola wants to contribute to the Christmas spirit and inspire us all to bring out our inner Santa.

For many, the magic of Christmas begins to blossom when the classic Coca-Cola Christmas commercial appears on TV. It will of course also be shown this year, but Coca-Cola has also produced a brand new commercial to spread even more Christmas spirit. In the film, we get to see how magic comes to life the more kindness that is spread through small and large actions in everyday life. We get to see a city where hundreds of Santa Clauses walk the streets and do good deeds. The film reminds us that there is an "inner Santa" inside all of us and how important it is to care about those around us and do kind things for others.

- Even the smallest acts of kindness can warm the heart, do good and bring people together. That's why we at Coca-Cola want to remind you that kindness is contagious by awakening our inner Santa Claus to spread the magic of Christmas, says Sara Andersson, brand manager for Coca- Cola in Sweden.

Coca-Cola has been associated with the image of the classic Santa Claus since he first appeared in Christmas advertising in the 1920s. In 1931, Coca-Cola commissioned the illustrator, also a native of Sweden, Haddon Sundblom from Michigan to create images of Santa Claus to be used in the company's Christmas advertisements. Since then, the red-clad merry Santa Claus has been synonymous with Christmas and the originals of Sundblom's work can be found in art galleries around the world.

This Christmas, Coca- Cola in Sweden wants to highlight people around the country who create the best kind of magic and make the world a little kinder. Therefore, the work now begins to look for a number of zealots and initiatives that in a particularly fine way represent the magic of Christmas and contribute to a kinder world. These will be celebrated by Coca-Cola in several channels and supported in various ways so that they can do even more and inspire more people to good deeds.

Support for the initiatives is provided by Coca-Cola in Sweden. As part of this project, employees at Coca-Cola will also have the opportunity to actively participate and support local initiatives around the country. All employees at Coca-Cola have a number of days each year to spend on volunteer work to contribute to a better world together. Earlier this year, among other things, a rubbish picker's day was organized where people contributed to collecting over 5 tonnes of scraps from land and water.

Coca-Cola has also created a digital experience in the form of a quiz to find out what kind of Santa Claus you are - the generous, happy, caring or empathetic. Download the Coke app to take the quiz and see below links for more information.

Coca-Cola Sweden wishes you a Merry Christmas!

Santa quiz - click here!

Two Christmas favorites in a new combination: Apotekarnes Julmust with the taste of orange

Wed, 18 Oct 2023 12:21:21 GMT

Apotekarnes comes this year with a refreshing Christmas present for all must lovers – a Christmas must with the taste of orange that is perfect for all Christmas festivities.

PRESS RELEASE

Apotekarnes comes this year with a refreshing Christmas present for all must lovers – a Christmas must with the taste of orange that is perfect for all Christmas festivities. Apotekarne's Julmust Apelsin will appear on store shelves in just a couple of weeks.

Apotekarnes Julmust has a long history and has long been as obvious a part of Swedes' Christmas celebrations as herring and ham. With a market share of 73 percent and sales of over 30 million liters of Christmas must a year, Apotekarnes is simply a must on the Swedes' Christmas table. Now Apotekarnes welcomes a new family member with the taste of orange.

- This year it has been full speed in the Santa workshop and it feels great to present an exciting new must-have. Apotekarnes Julmust Apelsin is sugar-free and has a clear orange taste. It is perfect for all Christmas celebrations and is best enjoyed chilled, says Fanny Nihlvin, brand manager for Apotekarnes.

Apotekarnes Julmust Apelsin comes in two formats, a 1.4 liter bottle and a 50 centiliter bottle and is available in stores from week 40.

Sugar-free Christmas must increasingly popular

In recent years, the sugar-free Christmas must has taken an increasingly large share of the total consumption and increased last year by 7 percent.

- Consumers are also demanding new flavors and innovations. Apotekarne's new sugar-free version with an orange flavor is therefore a good complement to the traditional must, which today is available as both sweetened and sugar-free, says Fanny Nihlvin.

About Apotekarnes

Apotekarnes Bryggeri was founded in 1874 when Stockholm's pharmacists merged into Apotekarnes Mineralvattens AB. From the beginning, only water types were produced, but since 1908 soft drinks have also been produced. In 1964, Apotekarnes was incorporated into Pripps and since 2001 the brewery has been part of Carlsberg Sweden.

Carlsberg Sweden

We are Brewing for a Better Today & Tomorrow

Carlsberg Sweden is, with more than 50 strong brands, Sweden's leading beverage company. We develop, manufacture, distribute, market and sell beer, cider, mineral water and soft drinks. Some of our well-known and popular brands are Falcon, Carlsberg, Eriksberg, Ramlösa, Somersby and Pepsi. Carlsberg Sweden's success is a combination of strong local and international brands, brewing tradition and sustainable business that stretches back more than 300 years. By being innovative, we drive the development of Swedish drinking culture, while at the same time protecting tradition, craftsmanship, high quality and sustainability. Read more about Carlsberg Sweden and our sustainability work Together Towards Zero.

Pepsi MAX is 7-Eleven's product of the year

Mon, 02 Oct 2023 05:11:27 GMT

Every year, Reitan Convenience Sweden's annual supplier meeting is held, where both partners and products are recognized for special efforts. This year's product at 7-Eleven was Pepsi MAX.

PRESS RELEASE

Every year, Reitan Convenience Sweden's annual supplier meeting is held, where both partners and products are recognized for special efforts. This year's product at 7-Eleven was Pepsi MAX.

Reitan Convenience Sweden AB (RCS) is the franchisor for Pressbyrån, 7-Eleven and PBX in Sweden. At their annual supplier meeting that took place on September 29 in Stockholm, employees and suppliers were present to celebrate together the partners who excelled a little extra during the year. Product of the year at 7-Eleven was Pepsi MAX 50 cl and Product of the year at Pressbyrån was Loop Red Chili Melon.

- That Pepsi MAX wins Product of the Year at 7-Eleven feels wonderful. We are on an incredible growth journey with Pepsi MAX, where more and more people are discovering the strong brand and that we have the best cola taste on the market*, says Nina Sidenå, Senior Commercial Manager Pepsi at Carlsberg Sweden.

- Many thanks Reitan and 7-Eleven for a fantastic collaboration where we find new ways to drive the soft drinks category. We are very proud and grateful for the award "Product of the Year 7-Eleven", and the common journey we are on, says Jonas Plånborg, Key Account Manager Carlsberg Sweden.

- We are very happy about this appointment and look forward to a strong continuation together, says Claes Enander, VP Off Trade.

In the picture: Jessica Lundmark, Claes Enander, Jonas Plånborg and Nina Sidenå.

Carlsberg Sweden

We are Brewing for a Better Today & Tomorrow

PepsiCo Beverage’s Sacramento-based electric fleet is driving progress toward PepsiCo’s net zero emissions goal in NACFE ‘Run on Less’ trucking event

Wed, 27 Sep 2023 09:39:38 GMT

PepsiCo’s fleet and electric infrastructure, including Tesla Semi trucks, spotlighted to push the industry forward in building electric depots

PRESS RELEASE

PepsiCo’s fleet and electric infrastructure, including Tesla Semi trucks, spotlighted to push the industry forward in building electric depots

PepsiCo Beverages North America’s (PBNA) Sacramento-based Tesla Semi trucks are taking part in the North American Council for Freight Efficiency’s (NACFE) national “Run on Less: Electric Depot” trucking event this September.

In December 2022, PepsiCo took the first delivery of the all-electric Tesla Semi trucks and as of September 1, nearly 680,000 Zero Emissions (ZE) miles have been traveled.

PBNA’s Sacramento, Calif. bottling production and distribution facility is using a variety of electric vehicles including BYD Electric yard tractors, light-duty Ford E-Transit Service vehicles and 21 Tesla Semis as the company is working toward its ambitious pep+ (PepsiCo Positive) goal of net zero emissions by 2040. The Tesla Semis being deployed out of Sacramento run two different types of routes: long-haul routes that transport between 250 and 520 miles per run and with a gross vehicle weight plus load of up to 82,000 lbs.; And 18 different delivery routes where the trucks cover less than 75 miles per day, hauling a diminishing load that leaves nearly full and lightens throughout the day as deliveries are made.

The three Tesla Semis participating in the Run on Less are driving slip-seated long-haul transport routes. After two weeks (Sept. 11 – Sept. 23), these Semis have accumulated a total of 19,122 miles. Approximately 65 percent of miles driven during the first two weeks of Run on Less were loaded to a gross vehicle weight plus load of over 70,000 pounds. The program has also demonstrated the capability of megawatt charging in transport operations enabling slip-seat, continuous transportation capabilities with an electric vehicle.

“In PepsiCo’ s journey to net zero emissions by 2040, we are constantly looking to scale our impact beyond our own operations,” said Todd Squarek, Senior Vice President, Chief Sustainability Officer for PepsiCo Beverages North America. “As we electrify our fleet to reduce our emissions, we’ve captured insights around infrastructure, charging, training and partnerships that we are excited to share along with metrics captured in the Run on Less challenge.”

Preparing for the deployment of the Tesla Semis included installation of four 750-kilowatt Tesla chargers for a total of 3 megawatts of installed charging capacity at a time at the Sacramento facility. The chargers are supplemented with the Telsa Megapack Battery Energy Storage System. PepsiCo worked closely with the Sacramento Municipal Utility District to ensure the 24-hour a day fleet’s operational needs could be met.

Some of the progress in expanding PBNA’s electric fleet was made possible by a grant provided by the California Air Resources board as part of their California Climate Investments initiative.

This year’s NACFE Run on Less program is focused on sharing learnings from industry leaders to scale electric trucks across a variety of market segments, helping to showcase what it takes to move from one or two electric vehicles to 15 or more. The event features ten fleet depots that encompass 15 or more Class 3 to Class 8 battery electric vehicles operating in the U.S., Canada or Mexico.

PBNA Sacramento-based Transport Driver Casey Thijon has been driving for 25 years and volunteered to be among the first to drive the Tesla Semi. “People are sometimes still surprised to see a woman driving a Semi, imagine their surprise when it’s a Tesla Semi!” said Thijon. “When I started driving the Tesla Semi on my regular business routes, I was getting questions about if it really was working off a charge, how much it could haul and how it felt to drive. Some people thought it was all too good to be true. But, it’s been fun to say it’s all electric, can haul our regular shipments of beverages and feels great to drive.”

Frito-Lay North America’s Queens, New York, facility is also participating in Run on Less. Home to one of Frito-Lay’s fastest fleet and charging infrastructure transformations, the Queens facility aims to have a fully-electric fleet of more than 60 Ford E-Transits by the end of 2023. Throughout the event, Frito-Lay will provide learnings and metrics from two of these E-Transits, with a focus on operating in urban delivery.

The data gathered from all the Electric Depots will be used to provide insights and guidance to tackle the challenges that come with electrifying a fleet, including building a charging network and its supporting infrastructure, along with building grid capability and resilience. The findings aim to equip corporations with data to build plans, leverage new technology and manage collaboration with local utilities to ensure the necessary power capacity and other capabilities for electrification are supported, and that companies can effectively expand their electric depot.

As PepsiCo looks to build out the partnerships and infrastructure to further electrify its fleet, the organization is also looking at off-site charging. PepsiCo recently struck a three-year deal with TeraWatt Infrastructure, a company powering electrified fleets with a full spectrum of electric vehicle charging solutions. The deal will see PepsiCo’s vehicles utilizing TeraWatt’s multi-tenant site in Rancho Dominguez, Calif. The site provides high-powered charging infrastructure along with software, operations, and maintenance services.

To learn more about PepsiCo’s involvement in Run On less, please visit https://runonless.com/roled-profiles/pepsico/ .

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com , and follow on Twitter , Instagram , Facebook , and LinkedIn @PepsiCo.

Coca-Cola partners with Swedish sustainable start-up: BLUE OCEAN CLOSURES

Wed, 27 Sep 2023 07:24:02 GMT

Blue Ocean Closures, a start-up with a worldwide mission to reduce plastics in packaging closures, now announces partnership with Coca-Cola’s EMEA R&D Center in Brussels.

PRESS RELEASE

Blue Ocean Closures, a start-up with a worldwide mission to reduce plastics in packaging closures, now announces partnership with Coca-Cola’s EMEA R&D Center in Brussels.

The innovation Blue Ocean Closures is bringing to market is a fiber-based packaging screw cap, that is biobased and recyclable as paper.

“For us to succeed with this groundbreaking move, away from fossil-based plastics, it is extremely important to have global brands onboard, with the ambition and ability to truly making a difference", says Lars Sandberg, CEO of Blue Ocean Closures. And he continues; “We are thrilled to announce our explorative partnership with Coca Cola ’s EMEA R&D Center today, focusing on innovation to bring new and more sustainable products to use.”

In line with its ambitions to advance sustainable packaging while reducing the use of non-renewable material, and support its ambitious World Without Waste strategy, Coca-Cola is joining Blue Ocean Closures’ community of pioneering partners.

“We are excited to be part of the pioneer community and to help test and develop this innovation during its continued development. It fits both our sustainability strategy and our on-going exploratory work with future packaging technologies which may complement other, existing types of packaging in our packaging mix,” says Daphné Ronat, Packaging Engineer at the Coca-Cola EMEA R&D Center in Brussels, Belgium.

About Blue Ocean Closures AB:

Blue Ocean Closures is a Swedish sustainability start-up, transforming the packaging industry through the design and manufacture of fibre-based screw caps and lids. First to the market, it is addressing the world’s plastic pollution crisis by ensuring its high-quality products live up to five core concepts: being biobased, ocean-biodegradable, recyclable, cost-effective, and scalable. As brands, businesses, and innovators worldwide look to achieve sustainability, Blue Ocean Closures is doing its part to drive progress in packaging.

Backed by industry leaders ALPLA and Glatfelter, Blue Ocean Closures is exploring new packaging solutions and enabling brands to decrease their carbon footprint. To discover more: www.blueoceanclosures.com

About The Coca-Cola company:

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference.

We sell multiple billion-dollar brands across several beverage categories worldwide. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new

products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

Read more about The Coca-Cola Company’s sustainability policy at: www.cocacolacompany.com/sustainability

Carlsberg Sweden introduces fixed corks

Tue, 19 Sep 2023 04:59:40 GMT

The adjustment is made within the framework of the EU's Single-Use Plastics Directive, which comes into force in 2024. All caps on all PET bottles will have the new design.

PRESS RELEASE

Now Carlsberg Sweden is introducing a new design on the PET bottles' plastic caps, which means that the caps will stick to the bottle after opening. The adjustment is made within the framework of the EU's Single-Use Plastics Directive, which comes into force in 2024. All caps on all PET bottles will have the new design.

First to use the new fixed cork are selected flavors and formats of Pepsi , Ramlösa and Apotekarnes Julmust , which will be rolled out with the new cork design during a test period from September to December. Starting in early 2024, we will convert the entire beverage portfolio to the new design. After 3 July 2024, only PET bottles with tight-fitting caps may be sold on the Swedish market, as well as on other markets within the EU.

- With the new tight-fitting cap, we hope that all caps will remain in place when the PET bottle is fitted. In this way, the new cork design can contribute to less littering in nature and increased recycling. Every PET bottle and cork that is collected contributes to reducing the packaging's climate footprint and that we can achieve an even higher degree of circularity of the material, i.e. that a collected PET bottle becomes a new PET bottle, says Anna Anderberg, Head of Sustainability, Carlsberg Sweden.

This is how the stuck cork works

The new design means that the cork remains attached to the bottle even after opening. It should not be removed, but should remain while you drink from the bottle and then be screwed back on when the bottle fits. Snap-on caps make it easier to collect and recycle the entire bottle once it's been drunk. Carlsberg Sweden's PET bottles, as well as the corks, have been 100 percent recyclable for several years.

The Swedes are good at pawning

The Swedes are very good at pawning their PET bottles. In 2022, Returpack collected and recycled 86.7% of all PET bottles sold on the Swedish market.* The cork remained on approx. 9 out of 10 PET bottles, so some corks end up outside the return system today.

- Carlsberg Sweden has a high proportion of recycled material in our PET bottles. We are proud of the high collection rate we have for both PET and cans in Sweden and want to contribute so that it increases further. The new cork design will help us to have an even more sustainable packaging portfolio, concludes Anna Anderberg.

*Returpack is responsible for the Swedish return system for the collection and recycling of PET and aluminum cans. In 2022, Swedes pledged over 2.6 billion cans and bottles. This gives a recycling rate of 87.4% (cans: 87.8% and PET bottles: 86.7%. Facts from Returpack.)

Carlsberg Sweden

We are Brewing for a Better Today & Tomorrow

Coca‑Cola Creations Imagines Year 3000 With New Futuristic Flavor and AI-Powered Experience

Tue, 12 Sep 2023 12:23:48 GMT

Coca‑Cola is inviting fans to imagine what the future tastes and feels like with a limited-edition drink and new AI-powered experience.

PRESS RELEASE

Coca‑Cola is inviting fans to imagine what the future tastes and feels like with a limited-edition drink and new AI-powered experience.

Coca‑Cola® Y3000 Zero Sugar was co-created with human and artificial intelligence by understanding how fans envision the future through emotions, aspirations, colors, flavors and more. Fans’ perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca‑Cola to create the unique taste of Y3000.

“We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like — and what kind of experiences would a Coke from the future unlock?” said Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company . “The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”

The zero-sugar offering will be available for a limited time in select markets including the United States, Canada, China, Europe and Africa. Consumers in the United States and Canada can also reach for an original taste version of Coca‑Cola® Y3000.

Coca‑Cola® Y3000 Zero Sugar sports an equally futuristic — and optimistic — visual identity. Co-created with artificial intelligence, the design showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future. A light-toned color palette featuring violet, magenta and cyan against a silver base gives a futuristic feel. The iconic Spencerian Script features a connected matrix with fluid dot clusters that merge to represent the human connections of our future planet.

Consumers can scan an on-pack QR code to access the Coca‑Cola Creations Hub, where they can filter photos through the custom Y3000 AI Cam to envision what their current reality could look like in the future. And the futuristic fun will continue IRL through the Y3000 Capsule Collection collaboration with genre-defying fashion brand AMBUSH®. The limited-edition line of apparel and accessories inspired by the future will be available this fall at AMBUSHDESIGN.com .

Coca‑Cola Creations lends the iconic Coca‑Cola brand to new expressions fueled by collaboration, creativity and connection. Each sequential, surprise-and-delight drop brings to life the “Real Magic” philosophy with a limited-edition flavor — complemented by designs and experiences — inspired by music, gaming, sports and other consumer passion points. The Coca‑Cola® Y3000 Zero Sugar launch follows other fantasy-flavored Coca‑Cola Creations drops: Coca‑Cola® Ultimate Zero Sugar, Coca‑Cola® Move, Coca‑Cola® Starlight, Coca‑Cola® Zero Sugar Byte, the artist Marshmello’s Limited Edition Coca‑Cola®, Coca‑Cola® Dreamworld and Coca‑Cola® Soul Blast.

“The role of every drop is to leverage the latest, most advanced technologies and cultural trends to create novel experiences,” Vlad said. “After leaning into Augmented Reality last year, we’re embracing the power of AI and continuing to build our company’s capabilities in this exciting space. Coca‑Cola Creations has created new pathways to deepen our engagement with existing fans and those who may not have considered the brand before.”

Pepsi Re-Releases Iconic Music Video Commercials in Celebration of Britney Spears, Madonna, and Other Music Legends

Thu, 07 Sep 2023 05:40:44 GMT

Brand Continues 125-Day Long Anniversary Campaign, Now Celebrating the Most Impactful Moments in Music-Focused Advertising, Including Music Video Ads with Tina Turner, Robert Palmer, and Ray Charles

PRESS RELEASE

REMASTERED SPOTS SET TO RE-AIR DURING THE 2023 MTV VIDEO MUSIC AWARDS. Brand Continues 125-Day Long Anniversary Campaign, Now Celebrating the Most Impactful Moments in Music-Focused Advertising, Including Music Video Ads with Tina Turner, Robert Palmer, and Ray Charles

Pepsi , a pioneer of the concept of music video commercials, today continues its celebration of its 125th birthday and star-studded history by reviving some of the brand's most famed music video-styled spots. The re-released versions of archival commercials pay tribute to music legends Madonna, Britney Spears, Tina Turner, Robert Palmer, and Ray Charles, each of whom has played a major role in shaping the brand's legacy as one of the first brands in advertising history to release music video spots. For the first time in decades, versions of the iconic Madonna and Britney Spears spots will return to national television during the 2023 MTV Video Music Awards (VMAs) on Tuesday, September 12.

The new Pepsi logo and visual identity – which continues to roll onto store shelves – now anchors the revived music video commercials in the intro and end cards of each classic spot, including:

Tina Turner's "Taste For Pepsi" (1986) : Known around the world as the "Queen of Rock 'n' Roll", Tina Turner had an unmistakable voice, that was roaring across airwaves around the globe, making her one of the best-selling recording artists of all time.
Robert Palmer's "Simply Irresistible" (1989) : Palmer's breakout hit topped the music charts, becoming one of the most listened-to songs of the decade, leading him to win his second GRAMMY Award.
Madonna's "Like A Prayer" (1989) : Following three back-to-back multi-platinum albums, the "Queen of Pop" created a hit single that was released as a single ahead of her now certified quadruple platinum album "Like A Prayer."
Ray Charles' "The Right One Baby" (1991) : As one of the most important influences on popular music for over 40 years, Charles used his instantly recognizable voice to deliver the ever-so-popular catch phrase "you got the right one baby."
Britney Spears' "The Joy of Cola" (2001) : Dubbed in the early millennium as the "Princess of Pop", Spears was well on her way to becoming one of the biggest popstars in the world, following her debut album in 1999.

The original spots of Madonna's "Like A Prayer" and Spears' "The Joy of Cola" have not been aired on national television in full since their original runs, over 30 and 20 years ago, respectively, making the 2023 VMAs the perfect stage for Pepsi to re-debut them. Pepsi has a long history at the VMAs, showing up consistently at the show for decades, including the recent premiere of the Pepsi-Cola Soda Shop music video inspired by the film "Grease" in 2021.

" Over the years, Pepsi has clearly established itself as an innovative brand with a deep heritage of 'firsts' in music – from inventing the first-ever marketing jingle, to being the first brand to turn commercials into music videos. So, as we celebrate Pepsi's 125th birthday, it is only fitting that we partner with the MTV Video Music Awards to celebrate some of the most iconic Pepsi music videos from our past," said Todd Kaplan, Chief Marketing Officer – Pepsi. "We are excited for a new generation to experience these epic commercials with our newly refreshed logo and visual design alongside pop icons like Britney Spears, Madonna, Tina Turner, Ray Charles, and Robert Palmer. From Madonna's 'Like a Prayer,' to Britney's 'Joy of Cola,' to Ray's 'The Right One Baby,' there are some absolutely epic and memorable tracks that are sure to have everyone singing along."

Beginning today, fans can watch all five revived spots on the Pepsi YouTube channel right now here .

To stay current on the latest news around the Pepsi 125th celebration , please follow Pepsi on Instagram , Facebook , X (formerly Twitter), and Threads (@Pepsi) or visit Pepsi.com/125 for more information.

Pepsi® Brand 125th Anniversary Campaign
Since its inception in 1898 in New Bern, N.C. Pepsi® has evolved into one of the most iconic global consumer brands and remains a staple of pop culture and consumer enjoyment. Now through December 31, Pepsi will celebrate its 125th anniversary over the course of the 125 days leading up to New Year's Eve. #Pepsi125 will honor the brand's legacy, both past and present, while looking ahead to the next 125 years as the brand enters a new era with a celebrated new visual identity. To stay informed on the brand's 125th anniversary celebration, fans should follow Pepsi on Instagram , Facebook , X and Threads (@Pepsi) and visit Pepsi.com for more.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Tina Turner's "Taste For Pepsi" (1986) : Known around the world as the "Queen of Rock 'n' Roll", Tina Turner had an unmistakable voice, that was roaring across airwaves around the globe, making her one of the best-selling recording artists of all time.

Robert Palmer's "Simply Irresistible" (1989) : Palmer's breakout hit topped the music charts, becoming one of the most listened-to songs of the decade, leading him to win his second GRAMMY Award.

Madonna's "Like A Prayer" (1989) : Following three back-to-back multi-platinum albums, the "Queen of Pop" created a hit single that was released as a single ahead of her now certified quadruple platinum album "Like A Prayer."

Ray Charles' "The Right One Baby" (1991) : As one of the most important influences on popular music for over 40 years, Charles used his instantly recognizable voice to deliver the ever-so-popular catch phrase "you got the right one baby."

Britney Spears' "The Joy of Cola" (2001) : Dubbed in the early millennium as the "Princess of Pop", Spears was well on her way to becoming one of the biggest popstars in the world, following her debut album in 1999.

Here you can see all 22 logos of Pepsi throughout history, click on the image to see more:

Pepsi logo, from 23/08/2023:

PepsiCo Announces It Will Eliminate Plastic Rings on Beverage Multipacks Across U.S. & Canada By Introducing Recyclable Paper-Based Designs

Thu, 24 Aug 2023 12:28:38 GMT

PepsiCo Beverages North America (PBNA) today announced the new paperboard designs that will begin to roll out in a phased, regional approach in the US later this year.

PRESS RELEASE

PepsiCo Announces It Will Eliminate Plastic Rings on Beverage Multipacks Across U.S. & Canada By Introducing Recyclable Paper-Based Designs.

As part of PepsiCo’s pep+ (PepsiCo Positive) sustainable packaging journey to ensure packaging never becomes waste, PepsiCo is the first beverage company to commit to a North American roll out of paper-based solutions to replace plastic rings across multipacks that have traditionally used plastic rings. PepsiCo Beverages North America (PBNA) today announced the new paperboard designs that will begin to roll out in a phased, regional approach in the US later this year. This builds upon PepsiCo’s progress in Canada where the transition to paperboard is beginning to roll out.

PepsiCo will use paperboard wraps and paperboard clips for its multipacks in place of traditional plastic rings. This conversion to more sustainable packaging will include brands like Pepsi , Pepsi Zero , MTN DEW, Starry, Gatorade, amongst others. It will also include 7Up in Canada. The new packaging is easy to implement on shelf for customers, has consumer-friendly branded-design, is made from recycled materials and is f aq.

This innovation will drive progress toward PepsiCo’s ambitious pep+ goals to reduce virgin plastic from nonrenewable sources per serving across our global beverage and convenient foods portfolio by 50% by 2030.1 As a result of this transition, PepsiCo will eliminate millions of pounds of plastics from its packaging in North America over the coming years while continuing to enable packaging circularity.

1 vs. 2020 baseline

Pepsi celebrates it's historic 125th Anniversary with 125-day-long campaign, spotlighting iconic moments of the past, present and future

Wed, 23 Aug 2023 16:09:01 GMT

BRAND BEGINS ITS NEXT ERA AS NEW LOGO AND PACKAGING BEGINS TO ROLL INTO MARKETPLACE

PRESS RELEASE

Pepsi Kicks off 125th Birthday Celebration with Announcement of the Pepsi 125 Diner, an Immersive Dining Experience in New York City.

On August 28, 1898 in New Bern, North Carolina, pharmacist Caleb Bradham renamed "Brad's Drink," his popular non-alcoholic digestif, "Pepsi-Cola." 125 years later, Pepsi has become one of the world's most recognizable brands and today, it officially ushers in its next era while honoring its storied legacy, as the brand's new logo begins to roll out in stores nationwide.

In honor of its 125th birthday, Pepsi will celebrate its iconic history where it has lived at the center of pop culture – in sports, music, and entertainment – and look ahead to the brand's next 125 years. On August 28 the brand will start the party by offering free Pepsi to everyone across the U.S., and over the course of the 125 days leading up to New Year's Eve, the brand will launch 125 various types of programming including immersive events, social content moments and giveaways. Each touchpoint and its corresponding programming will revisit and reimagine the impactful and culture-driving moments fans have cherished throughout the brand's rich history just as the new Pepsi logo, which pays homage to past brand looks, comes to life for consumers wherever they shop, dine, play and scroll, ushering in the next era of culture-defining moments.

125 YEARS OF TRAILBLAZING
Pepsi has been and continues to be a driver of cultural impact and relevance for 125 years. From having the only female professional skywriter draw Pepsi in the clouds to creating iconic moments with some of the biggest pop stars on the planet to making the Super Bowl Halftime Show the most watched 12 minutes of music; from initiating the now iconic 'Pepsi Challenge' to trailblazing the idea of lifestyle marketing with music videos as commercials; from creating flavors like Pepsi Wild Cherry and groundbreaking innovations like Nitro Pepsi, time and again Pepsi has found itself on the cutting edge of pop culture, embracing what fans love about culture. And now, Pepsi will pull back the curtain on its history for 125 days, complete with an immersive experience consumers will have to see – and taste – to believe.

THE PEPSI 125 DINER
To kick off the 125th birthday celebrations, Pepsi is announcing the opening of The Pepsi 125 Diner – a unique and immersive restaurant experience set to open its doors in early October in New York City. Inspired by the timeless American diner, as well as the role diners have played as a setting for some of the most memorable moments of Pepsi, including "Is Pepsi OK," "The Pepsi Girl," "Pepsi- Cola Soda Shop" and many more, The Pepsi 125 Diner will bring to life the unapologetic enjoyment the brand has become known for:

The restaurant's design will artfully mirror the sets of some of the most memorable Pepsi commercials and feature real, one-of-a-kind memorabilia from the Pepsi archives, while also celebrating the brand's new look and feel.
A specially created indulgent food menu, proving that food is indeed Better With Pepsi, will feature mouthwatering diner favorites alongside unique Pepsi creations, old and new:
Viral sensations from Pepsi such as Pepsi PILK
Celebrated limited time flavor offerings like Crystal Pepsi and Pepsi-Cola Soda Shop
Eat-it-to-believe-it Pepsi food creations like Pepsi-Colachup and much more.
The Pepsi 125 Diner will open October 19 – October 25, in the heart of New York City.
Seatings will be booked at two-hour increments with tickets starting at $50 per person. Attendance includes a full three course meal, complimentary Pepsi beverages and cocktails (pending age verification), and a front row seat for an immersive Pepsi experience.
Fans clamoring for a seat at this epic cultural experience can visit Pepsidiner.com to sign up for priority pre-sale access, guaranteeing an opportunity to score tickets before they go on-sale to the public next month. Even better, the first 25 fans who sign up for priority access and confirm a booking once available will score limited edition Pepsi swag, ensuring their place in history while transporting them into a time capsule of iconic Pepsi moments.
For those outside of the New York area, five lucky Pepsi fanatics will be awarded a trip with a friend to New York City to experience the diner in person, via the Pepsi 125 Diner sweepstakes, open now at PepsiDinerSweepstakes.com .

"Pepsi has become an iconic brand over the past 125 years with a rich legacy of challenging the status quo in pursuit of enjoyment – both in the beverage industry and pop culture at large. As we celebrate the brand's historic milestone over the next 125 days, we will honor some of our most cherished cultural moments as we look ahead towards our next chapter with the rollout of the new Pepsi logo and visual identity," said Todd Kaplan, Chief Marketing Officer – Pepsi. "The Pepsi 125 Diner will bring the best of Pepsi all together under one roof – from some of our favorite advertisements to our biggest music moments to our rarest product experiences, and so much more – it will truly be a one-of-a-kind immersive experience unlike anything else."

125 DAYS OF 125TH BIRTHDAY CELEBRATIONS, USHERING IN THE NEW PEPSI LOOK & FEEL
The 125th anniversary of Pepsi coincides with the official transition to the brand's new logo and visual identity across all touchpoints including packaging, signage, equipment and more, marking the next era for the iconic brand. As consumers begin to spot the new visual identity on store shelves, Pepsi will celebrate its birthday, its future and its loyal fans in a number of exciting ways, including:

On August 28, the official brand birthday, fans can text "PEPSI125" to 81234 to get a free Pepsi subject to Terms and Conditions .
A new suite of high energy commercials to start airing this fall, showing Pepsi at the center of the most fun and accessible moments in life with family and friends. Featuring the new brand design that showcases a bold typeface, signature pulse and an updated color palette, including the color black highlighting the brand's commitment to Pepsi Zero Sugar , the new spots, set to run across linear and digital platforms, highlight that while consumers favorite Pepsi products will look different on-shelf, in-store and at restaurants, the great crisp, refreshing taste of Pepsi products remains the same. SEE HERE
Across Pepsi-owned channels the brand is celebrating amazing brand moments from over the years for 125 days with consumer giveaways, activations and future surprises to engage and excite consumers nationwide.

To stay updated on the latest news around the Pepsi 125th celebration fans can follow Pepsi on Instagram, Facebook, X and Threads (@Pepsi) or visit Pepsi.com for more.

SOURCE: PepsiCo Beverages North America

Pepsi is unveiling a new logo and visual identity system after 14 years that includes a bold typeface, updated color palette and a signature pulse.

Here you can see all 22 logos of Pepsi throughout history, click on the image to see more:

Pepsi logo, from today 23/08/2023:

Rum and Pepsi? Pepsi Proves That One of the Most Popular Bar Calls Has Gotten It Wrong, as Rum Goes Better With Pepsi

Thu, 27 Jul 2023 14:57:38 GMT

Pepsi Invites All to Raise a Glass to Celebrate This Truth as it Toasts Farewell to its Iconic Logo, Comping Orders of Pepsi with Rum on Drizly Ahead of National Rum Month

PRESS RELEASE

Pepsi Invites All to Raise a Glass to Celebrate This Truth as it Toasts Farewell to its Iconic Logo, Comping Orders of Pepsi with Rum on Drizly Ahead of National Rum Month

For over 100 years, rum and cola has been one of the most popular cocktails in the world, delighting fans everywhere with the spicy notes of rum and sweet delightful fizz of cola. Somewhere along the way, people mistakenly began ordering rum with the other cola , causing them to miss out on the optimal experience for tasting the cocktail.

Today, ahead of National Rum Month, Pepsi proudly raises a glass to its bold future and invites consumers to elevate their cocktail game by experiencing how rum is #BetterWithPepsi. Whether slow sipping to stay cool beachside, toasting to friends new and old at the bar or just enjoying the company of family and friends at home, one thing is clear no matter where you find yourself, Pepsi enhances the taste of rum. But don't just take it from us: in a recent consumer preference study, 56% of participants enjoyed mixing their spiced rum with Pepsi compared to Coke (1).

"Rum tends to evoke warm, sweet flavors reminiscent of caramel and vanilla, a result of the oak barrel aging progress," explained Chef Kyle Shadix, CRC, MS, RD, renowned former Chopped contestant, and PepsiCo's Corporate Executive Research Chef for Global Beverages. "The crisp, sweet and citrusy notes in Pepsi bring perfect balance to the warm spice notes of rum, like cinnamon, nutmeg and cloves, creating a smooth, well rounded taste profile for a perfect summer cocktail!"

Rum has always been Better With Pepsi, and the proof is in the logos! Hidden in plain sight, once a bottle of rum has sat in an ice water cooler and the label gets wet and crinkles, the Pepsi Globe exists within the logos of some of the world's most popular rum brands. To properly "cheers" to the logo that has always been in the picture, Pepsi is proving it's the superior cola to pair with rum ahead of August, National Rum Month, and when Pepsi will retire its current logo and celebrate the brand's 125th birthday. For consumers who want to try the delicious Rum and Pepsi pairing for themselves, the brand is offering up to $5 off Drizly orders for those who purchase any Pepsi product alongside their favorite rum.

Fans can get $0 Delivery of $5 off your order, courtesy of Drizly, with the code #BetterWithPepsi July 27th. at 12 a.m. ET through August 17 at 11:59 p.m. ET. Terms and Conditions below.**

"For far too long people have gotten the bar call wrong when ordering the world's most popular rum cocktail – quite often people order 'rum and Coke' out of conformity vs. taste preference, as our data shows that people actually prefer the taste of 'rum and Pepsi," said Todd Kaplan, Chief Marketing Officer – Pepsi. "We have known for years that the sweet and delicious taste profile of Pepsi pairs perfectly with the taste of rum, so we wanted to give people the opportunity to finally get it right by comping their Pepsi whenever they order rum in celebration of National Rum Month. By revealing the fact that our logo is already hidden within some of the most iconic rum brands was a fun way to bring this truth to life - after all, while Pepsi may not always be behind the bar, it should always be in the picture!"

Rum and Pepsi will be supported by a robust media buy including key print publications and a variety of out-of-home throughout Atlanta, Los Angeles, Miami and New Orleans and New York City in addition to social media platforms and search engine optimization.

The #BetterWithPepsi Creative Campaign

Rum and Pepsi is the latest iteration of the brand's #BetterWithPepsi creative campaign, launched in 2021 with the award winning #BetterWithPepsi Burgers campaign and extended into Pizza in 2022 and Hot Dogs last month. Better With Pepsi is more than a tagline for the brand; it's an unapologetic reinforcement of how consumers enjoy Pepsi every day with their favorite foods.

About PepsiCo

1Taste Test: Central Location Test (CLT) conducted by an independent sensory and product evaluation firm in the Chicago, Phoenix, and Tampa markets in June 2022. 226 male & female consumers aged 21-54 participated in a central location test.

**Must be 21+ to order in the USA or 18+ in Alberta. Codes may be applied to the delivery fees or products, depending on applicable state or provincial laws. Promos are not valid in CT, MO, OH, OK, PA or HI. Discounts are restricted to delivery fees in IN, MA, ME, MN, NC, NJ, TX, VA, WA and Alberta. Codes cannot be combined with any other offers. Not valid at all retailers.

SOURCE: PepsiCo Beverages North America

New info about aspartame - can be classified as carcinogenic

Fri, 14 Jul 2023 16:54:25 GMT

The sweetener aspartame, which is found in a number of different foods such as sugar-free cola drinks, may be classified as "possibly carcinogenic". The announcement could come this month.

The sweetener aspartame, which is found in a number of different foods such as sugar-free cola drinks, may be classified as "possibly carcinogenic". The announcement could come this month, sources told Reuters.

It is the WHO body "International Agency for Research on Cancer" (IARC) that is expected to classify Aspartame (E951) as "possibly carcinogenic".

According to Reuters, the IARC does not take into account how much of the sweetener a person might consume. Advice to individuals instead comes from another branch within WHO, JECFA (the Joint WHO and Food and Agriculture Organization's Expert Committee on Food Additives), together with guidelines from national authorities.

JECFA will also evaluate apsartam again this year, according to Reuters. Notice from both JECFA and IARC is expected to arrive on July 14, 2023.

Aspartame has previously been evaluated by JECFA - but now it is time for an updated report. According to previous guidelines, a person weighing 60 kg can consume the equivalent of four liters of soda or 2.4 grams of aspartame per day.

The fact that the IARC classifies aspartame as possibly carcinogenic is not really very important to the public, at the moment. But it can certainly lead to pressure and a renewed debate about possible alternatives to the additive.

According to, among others, the Swedish Food Agency - there are currently no known risks with consuming aspartame, as long as one does not have the congenital disease phenylketonuria.

What is Aspartame (E951)?

Aspartame is a sweetener that can be used instead of sugar in diet products, sugar-free drinks and foods. E-number is E951. It is mainly included in finished food products but is also marketed as a table sweetener.

Aspartame is a sweetener that is about 150-200 times sweeter than sugar. Aspartame has about the same amount of energy per gram as sugar, but thanks to the high sweetness, you don't need to use as much to achieve the sweet taste. It has no caries impact and no blood sugar or insulin response.

When Aspartame breaks down in the body, methanol (wood alcohol), aspartic acid and the essential amino acid phenylalanine are formed. Drinks that have phenylalanine must be labeled with the text "Contains a source of phenylalanine" to warn people with the hereditary disease phenylketonuria (PKU). They cannot break down phenylalanine and must therefore avoid consuming aspartame.

Aspartame was discovered by accident by chemist Jim Schlatter, in 1965. Jim was developing an ulcer medicine and accidentally licked his fingers and discovered the sweet taste.

PepsiCo forges global partnership with EA SPORTS FC to help deliver fan-first future of football

Tue, 11 Jul 2023 08:23:49 GMT

PepsiCo is proud to champion and support EA SPORTS FC.

PRESS RELEASE

THE STRATEGIC PARTNERSHIP WILL SEE LEADING FOOD AND BEVERAGE BRANDS PEPSI, GATORADE, AND LAY'S COLLABORATE WITH EA SPORTS TO DELIVER ENTERTAINMENT EXPERIENCES CENTERED AROUND THE NEW EA SPORTS FC GAME.

Today, PepsiCo® has announced a new multi-year global partnership with EA SPORTS making three of its flagship brands - Pepsi , Gatorade, and Lay's - proud new partners of the hotly-anticipated football gaming property, EA SPORTS FC.

Through this partnership, which is born out of a mutual ambition to shape the future of football fandom, PepsiCo is proud to champion and support EA SPORTS FC. The strategic agreement will see both parties collaborate to deliver gaming experiences that create moments of joy for modern football fans, and it allows PepsiCo to further develop its rich heritage within the football entertainment space, forming part of its overarching business strategy to deliver engaging fan experiences and activities that unite the realms of football, music, and gaming.

Global ambassadors from PepsiCo's lucrative roster of football talents - such as Vini Jr (Brazil and Real Madrid) and Leah Williamson (England and Arsenal) - and will feature in forthcoming activations, including entertainment crossovers, in-game integrations, and on-pack promotions that will grant fans access to exclusive experiences and must-have in-game rewards. The partnership will also provide a platform to further collaborate on existing PepsiCo initiatives, encouraging participation in football and gender equality in the sport.

Adam Warner, Head of Global Sports and Partnerships at PepsiCo, commented: "EA SPORTS is an iconic brand in the realm of football and has revolutionized fan engagement. With PepsiCo's history and extensive involvement in football and entertainment, our brands are uniquely positioned to push the boundaries of football fandom. This partnership enables us to reach football fans and communities worldwide, and to provide them with experiences that elevate their connection to the beautiful game."

David Jackson, Vice President of Brand at EA Sports FC, added: "For years, PepsiCo's brands have been delivering memorable moments for football fans, and we're energised to incorporate that rich heritage into our own experiences as we set forth on this remarkable journey with EA SPORTS FC. We're proud to partner with PepsiCo to create more unmissable experiences that will undoubtedly captivate fans of the World's Game."

With an illustrious track record of working with prominent names and entities in sports and entertainment, PepsiCo boasts a rich history in football, making it the ideal food and beverage partner for the exciting new EA SPORTS FC brand. More information and activities will be revealed soon; fans can stay updated and join the conversation by following PepsiCo on Instagram and Twitter .

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com , and follow on Twitter , Instagram , Facebook , and LinkedIn @PepsiCo.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2023, EA posted GAAP net revenue of approximately $7.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news .

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.

SOURCE: PepsiCo

Lollapalooza Stockholm will kick off this year's festival summer with Coke Studio™

Mon, 12 Jun 2023 05:29:18 GMT

All artists have also recorded their own exclusive COKE STUDIO™ session which will be available on all music platforms during June and July.

PRESS RELEASE

Coca-Cola invites you to an unforgettable summer of music through its COKE STUDIO™ platform. Everything from new songs and exciting artist collaborations, to live performances at some of the summer's biggest and best festivals is on the schedule. The first festival out is Lollapalooza in Stockholm on June 29.

Today marks the start of this year's COKE STUDIO™ when Coca-Cola launches the song and music video "Be Who You Are (Real Magic)". Written and performed by American songwriter and Grammy winner Jon Batiste, it celebrates the power of being true to yourself. Also on the song are the artists NewJeans, J.I.D, Camilo and Cat Burns.

During the summer another 9 songs will be released. They have been recorded with more than 16 of the world's biggest artists, including Sam Smith and Imagine Dragons. All artists have also recorded their own exclusive COKE STUDIO™ session which will be available on all music platforms during June and July.

In addition to all the new music being released during COKE STUDIO™, Coca-Cola will be on hand at some of the world's most popular festivals this summer. During Lollapalooza in Stockholm, Coca-Cola also invites you to several meet and greets in COKE STUDIO™ with several well-known Swedish artists, including Miriam Bryant, Peg Parnevik, Theoz, Björn Holmgren, Anis Don Demina and BELL.

Here are all of the summer's festivals:

Lollapalooza, Stockholm, Sweden (June 29-July 1)
Tomorrowland, Boom, Belgium (21-23 July and 28-30 July)
Lollapalooza, Paris, France (July 21-23)
Lollapalooza, Chicago, USA (August 3-6)
Untold, Cluj-Napoca, Romania (August 4-7)
Way Out West, Gothenburg, Sweden (August 10-12)
Sziget, Budapest, Hungary (August 10-15)
Coca-Cola Music Experience, Madrid, Spain (September 1-2)
Lollapalooza, Berlin, Germany (September 9-10)
Coachella, California, USA (April 2024)

- It feels so funny that it is precisely Lollapalooza in Stockholm that kicks off our entire summer of music. A warm summer evening, really good music and an ice-cold Coca-Cola Zero Sugar in hand is a hard-to-beat trio. This summer we will be on site at both Lollapalooza Stockholm and Way Out West and lots of fun will happen on site. It's really not something you want to miss, says Victoria Adolfsson, Brand Manager for Coca-Cola at The Coca-Cola Company.

For those unable to attend either festival, COKE STUDIO™ will be broadcast live from Tomorrowland in Belgium, Untold in Romania and Coca-Cola's own music festival Coca-Cola Music Experience in Spain via the Coca-Cola app . In the app, you can also compete to win festival tickets and Coca-Cola merch.

The music video can be seen here .

Coca-Cola AB

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Minute Maid®. In Jordbro outside Stockholm, Coca-Cola European Partners Sverige AB produces approximately 1.4 million liters of beverage every day. We have committed to reducing the number of calories we put on the market by 20% by 2020. Our PET bottles must consist of at least 50% recycled PET by 2020. For further information, please visit coca-cola.se .

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/lollapalooza-stockholm-blir-startskottet-paa-aarets-festivalsommar-med-coke-studio-3258424

Coca-Cola wins WorldStar Global Packaging Awards 2023 for labelless bottles

Wed, 24 May 2023 13:08:16 GMT

Labelless bottles with labelless Coca-Cola labels made from 100% recycled PET.

Coca-Cola Japan was awarded in the "Non-Alcoholic Beverages" and "Labeling and Decoration" categories for its Label-Free PET Bottle at the WorldStar Global Packaging Awards 2023 sponsored by the World Packaging Organization. In addition, Coca-Cola received as a special award a silver award in the category "Sustainability" and a bronze in the "President's Award", which corresponds to the Chairman's Award.

Coca-Cola Label-Free PET Bottle

Company: Coca-Cola Tokyo Research & Development Company, Limited (www.cocacola.co.jp/)

Country: Japan

Category: Non-Alcoholic Beverages

"Our iconic Coca-Cola contour bottle was launched in 1915 with the concept of being recognized even if it was shattered or touched in the dark. The new Coca-Cola contour has evolved from this tradition by adding an element of "sustainability" with label -free feature. Also, the PET bottle is made from 100% recycled PET and the weight has been reduced by 2g. The product is drinkable size of 350ml, mainly at e-commerce channel."

"By removing a label, the PET bottle doesn't require a flat area to roll a label, which gives us more bottle design flexibility. It reproduces the unique curved shape of the traditional contour bottle, and the Coca-Cola spencer logo is dynamically placed for bolder band appeal. The logo visibility is enhanced by utilizing mold technology. We achieved to develop the next-generation PET bottle having brand equity and sustainability."

Category: SPECIAL AWARD - Sustainability

Special Award: Silver Award

"The bottle is made from 100% recycled PET which emit around 60% less CO2 than conventional petroleum-based PET bottles. The Coca-Cola system in Japan aims to achieve "2030 Packaging Vision" which includes using sustainable materials in PET bottles of all products by 2025 and switching to 100% sustainable materials for all PET bottles by 2030. This product can accelerate our environmental target.

The bottle weight has been reduced to 21g from the original 23g. It is the lightest level of highly carbonated drink in Japan. Furthermore, it is label free. This product can remove hassle to peel label off and promote recycling by enhancing separate collection."

About Worldstar

Since 1970, the World Packaging Organization has been organizing WorldStar awards and providing awards to numerous packs from all around the world. The WorldStar Competition is one of the major events of the World Packaging Organization (WPO) and is the pre-eminent global award in packaging. WordStar illustrates the continuous advancement of the state of packaging design and technology and creates a living standard of international packaging excellence from which others can learn. Each year WPO is recognizing the best of the best in packaging innovations from across the globe. The objective of WPO in organizing WorldStar is to increase awareness on the importance of packaging in having a better life and to recognize the innovation and efforts of brand owners, designers, students and branding agencies for creating packaging solutions of the future and in responding to new challenges and global trends such as sustainability, hygiene and other trends.

Source:

https://www.cocacola.co.jp/press-center/news-20230524-11

https://www.worldstar.org/winners_detail/3138/2023/

Apotekarnes Påskmust breaks sales records

Wed, 05 Apr 2023 06:46:55 GMT

The Easter weekend is approaching and for many Swedes it won't be Easter without Easter must.

PRESS RELEASE

The Easter weekend is approaching and for many Swedes it won't be Easter without Easter must. It also shows recent sales figures for Apotekarnes Påskmust, which this year, for the first time, will exceed nine million liters in sales.

Must was launched as a non-alcoholic alternative to beer at the beginning of the 20th century and then developed into Christmas must, which quickly became a success. Nowadays, Swedes drink close to 50 million liters of must every year. Around 80 percent of consumption takes place during Christmas, but it is the sale of Easter must that increases the most - fifteen years ago Swedes consumed around four million liters of Easter must, in recent years sales have amounted to over ten million litres.

Apotekarnes Påskmust is the Swedes' favorite on the Easter table and accounts for over 80 percent of total Easter must sales. This year, there is most evidence that Apotekarnes Påskmust will pass nine million litres, which is a new sales record.

- The Easter must is as obvious during the Easter weekend as the Easter candy, eggs, herring and the other classic dishes on the Easter table. This year everything points to a sales record for Apotekarnes Easter must, there are not many bottles left in our warehouse in Falkenberg where we brew Sweden's most popular must, says Henric Byström, Communications Manager at Carlsberg Sweden.

More and more people choose sugar-free Easter must

Sugar-free Easter must has taken an increasingly large share of total Easter must consumption in recent years - sales of Apotekarnes' sugar-free version alone have more than tripled in five years, and last year sales of Apotekarnes Påskmust Sockerfri passed the three-million liter mark. But Apotekarne's regular Easter must still accounts for the largest volume with nearly six million litres.

About Apotekarnes

Carlsberg Sweden

We are Brewing for a Better Today & Tomorrow

Source:

Nielsen DVH, Volume, Paskmust

https://news.cision.com/se/carlsberg-sverige/r/apotekarnes-paskmust-slar-forsaljningsrekord,c3747217

Pepsi Unveils a New Logo and Visual Identity, Marking the Iconic Brand's Next Era

Tue, 28 Mar 2023 06:01:46 GMT

Pepsi to implement the new look across all brand touchpoints beginning this fall, marking the brand's 125th anniversary.

PRESS RELEASE

The new design showcases a bold typeface, signature pulse and an updated color palette, including the color black highlighting the brand's commitment to Pepsi Zero Sugar. Pepsi to implement the new look across all brand touchpoints beginning this fall, marking the brand's 125th anniversary .

Pepsi , the iconic global brand , is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand's 125th anniversary, and globally in 2024, marking the brand's next era with an eye toward the future. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. Pepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100% recycled PET. The new logo and visual identity pays homage to the brand's rich heritage while taking a big leap toward the future.

Throughout its storied history, Pepsi has maintained a bold challenger mindset and a strong link to pop culture. From the Pepsi Challenge and reimagining the Super Bowl Halftime Show, to creating some of the most iconic ads of all time with the world's most renowned musicians and actors, Pepsi has always pushed culture forward to deliver one-of-a-kind fan experiences in a timely way, while simultaneously remaining iconic and timeless. Pepsi also continuously reinvents itself with brave marketing and product innovation, from creating its own television shows, exploring Web3 and introducing compelling new varieties over the years including the recent Nitro Pepsi, Pepsi x Peeps, Pepsi for SodaStream and an improved Pepsi Zero Sugar taste in the U.S. to give fans the best tasting cola in the zero-sugar category .

At its core, Pepsi is inspired by helping fans choose more moments of unapologetic enjoyment. In an increasingly digital world, the revitalized and distinct design introduces movement and animation into the visual system, unlocking more flexibility for Pepsi to move between physical and digital spaces, from retail shelves to the metaverse. It also allows for more seamless and creative collaboration with partners and retailers and more versatility to engage fans in the places they shop, dine, work and play.

"At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people's lives," said Mauro Porcini, SVP & Chief Design Officer of PepsiCo. "We designed the new brand identity to connect future generations with our brand's heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what's to come."

"Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years," said Todd Kaplan, Chief Marketing Officer - Pepsi. "We couldn't be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world."

The logo and visual identity thoughtfully borrows equity from its 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi. Key design elements include:

The Pepsi globe and wordmark unite to fit into a variety of settings and emphasize the distinctive Pepsi branding.
An updated color palette introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi color scheme. Given the brand's continued focus on Pepsi Zero Sugar, the design brings in the color black, further showing the brand's commitment to Pepsi Zero Sugar in the future.
A new visually distinct can silhouette, which heroes the iconic Pepsi can as an accessible brand for all.
A modern, custom typeface reflects the brand's confidence and unapologetic mindset.
The signature Pepsi pulse evokes the "ripple, pop and fizz" of Pepsi-Cola with movement. It also brings the rhythm and energy of music, an important and continuing part of the Pepsi legacy.

The new Pepsi logo and visual identity will debut this fall in North America, followed by a global rollout in 2024. To stay updated on the latest news around Pepsi, fans can follow Pepsi on Instagram , Facebook , and Twitter (@Pepsi). Experience the new logo and visual identity here .

About PepsiCo

Pepsi is unveiling a new logo and visual identity system after 14 years that includes a bold typeface, updated color palette and a signature pulse.

Here you can see all 22 logos of Pepsi throughout history, click on the image to see more:

Coca-Cola once again named star brand of the year

Fri, 17 Feb 2023 06:50:10 GMT

Coca-Cola has been named Star Brand of the Year by the research institute YouGov and the trend analysts Indikat.

PRESS RELEASE

For the second year in a row, Coca-Cola has been named Star Brand of the Year by the research institute YouGov and the trend analysts Indikat. An annual award given to the brand that has grown the most in the eyes of Swedish consumers during the last calendar year.

The award is based on how consumers' attitudes towards brands have changed during the year, which is assessed on a daily basis in the brand measurement Brand Index. In the compilation, Coca-Cola was the brand that showed the biggest increase. The index number increased from 9.4 to 11.0 and the attitude towards the brand has improved on all parameters. Among other things, the number of people who had a negative attitude towards value for money decreased and that number landed at under 400,000 compared to the 2021 figures, when over a million Swedes had a negative attitude towards this. Last year instead one and a half million had a positive attitude towards value for money and 200,000 more are prepared to recommend the drink.

- We are very proud to receive this award for the second time. We are constantly working to make the daily meeting as good as possible to give everyday life a little extra magic, regardless of whether it is through social media or events. On the one hand, it is about delivering fantastic flavors, and on the other hand, meeting other consumer needs that affect the experience, such as sustainability. Our factory in Sweden was the first in the world to manufacture all PET bottles from 100% recycled plastic, something we are extremely proud of, says Christoph Friedrich, CEO of The Coca-Cola Company in Sweden.

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/news/coca-cola-aaterigen-utsett-till-aarets-stjaernvarumaerke-462211

Coca-Cola Creations is coming to Sweden - releasing a limited edition flavor together with pop star Rosalía

Wed, 01 Feb 2023 08:14:32 GMT

The first flavor of the year is called "Movement" and is a collaboration with the Spanish superstar Rosalía where the drink will be sold for a very limited period.

PRESS RELEASE

STOCKHOLM, SWEDEN: Coca-Cola Creations is finally coming to Sweden. This will be the first time that we get to experience the iconic brand's new and unique concept, which is driven by highlighting exciting collaborations, unexpected flavors and creativity. The first flavor of the year is called "Movement" and is a collaboration with the Spanish superstar Rosalía where the drink will be sold for a very limited period.

Last year, Coca-Cola Creations went live in, among other places, the USA and Norway with the first limited edition flavor that went by the name "Starlight". The concept was a real hit and now, just over a year later, the success is coming to Sweden and this time we too get to share the innovative flavors. First up this year is the new "Movement" which is released together with the Spanish singer Rosalía - a unique and pioneering artist who crosses the boundaries both across music genres and in the industry. The taste of Rosalía's drink is familiar but will also surprise in an exciting way. With inspiration drawn from unique taste impressions and aspects, Coca-Cola has created a unique blend of unexpected and delicate experiences, with a challenging character that is out of the ordinary.

- We are very happy that Coca-Cola Creations is finally coming to Sweden. In addition, it is really funny that it is Rosalía who is kick-starting 2023 with us. We are incredibly excited and full of anticipation for how Coca-Cola Creations will be received as the concept is completely new for our Swedish consumers, but you have to be quick if you want to get hold of a can, because when it's gone, then it's gone , says Victoria Adolfsson, brand manager at Coca-Cola in Sweden.

The design of the can is intended to show Rosalía's playful personality through vibrant colors and childish and cute doodles that Rosalía herself drew by hand when she tried the Coca-Cola Movement for the first time.

- As a long-time Coca-Cola fan, I am delighted to be involved in creating a flavor that encapsulates my journey through music, fashion and other interests, along with a new song I wrote for this launch. It is an honor to inspire others by pushing the boundaries and letting them explore new expressions within themselves, says Rosalía.

During the launch of Rosalía's collab with Coca-Cola, consumers worldwide can also get a glimpse of other exciting activations by scanning the can's QR code and thus gain access to the digital Coca-Cola Creations Hub. There you can take part in everything from quizzes to behind the scenes of Rosalía's music video.

Coca-Cola Creations is one of several investments that Coca-Cola Sweden is making to reduce the amount of sugar in its beverage portfolio. Coca-Cola Zero Sugar Movement with Rosalía can be found from week 6 in selected stores. The drink comes in a limited edition and is available in stores while stocks last.

Our sugar promise

Coca-Cola in Sweden wants to make it easier for its consumers to reduce sugar consumption. Today, almost 50 percent of sales on the Swedish market are sugar-free. Since 2010, Coca-Cola in Sweden has reduced the average amount of added sugar in its beverage portfolio by over 35 percent. Coca-Cola in Sweden continues the work to reduce the added sugar in its drinks and introduce more exciting sugar-free novelties on the Swedish market.

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se .

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-creations-kommer-till-sverige-slaepper-limited-edition-smak-tillsammans-med-popstjaernan-rosalia-3233009

Pepsi Launches New and Improved Pepsi Zero Sugar, proving Zero Never Tasted so Good

Fri, 13 Jan 2023 08:56:15 GMT

The upgraded Pepsi Zero Sugar recipe uses a new sweetener system to land a more refreshing and bolder taste profile than the previous Pepsi Zero Sugar varietal.

PRESS RELEASE

Pepsi Doubles Down on Zero Sugar Category with a New Formula in the US, a Return to the Super Bowl Ad Lineup, Product Giveaways and more!

Today, brand Pepsi is excited to announce a new and improved Pepsi Zero Sugar that proves zero never tasted so good. Through taste and trial, the brand is proving to consumers that zero never tasted so good by giving consumers the opportunity to redeem up to 10 million FREE Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl. The upgraded Pepsi Zero Sugar recipe uses a new sweetener system to land a more refreshing and bolder taste profile than the previous Pepsi Zero Sugar varietal. Whether it's sensational offerings that break the internet, like Pilk & Cookies, groundbreaking cola innovations like Nitro Pepsi ® , wildly popular new flavors like Pepsi Mango , and now the new and improved Pepsi Zero Sugar, team Pepsi is constantly identifying consumer trends and preferences and working to create flavor profiles that meet consumers' ever-evolving needs.

The advantaged new Pepsi Zero Sugar formula is another example of the brand's innovative approach in delivering new flavor profiles. In fact, consumer preference testing has shown that the new Pepsi Zero Sugar outpaces the old formula across the board, including key metrics like overall liking and purchase intent. Consumers in the comprehensive assessment study preferred the new Pepsi Zero Sugar, considering it more: refreshing, tasty, having a real cola taste, smooth, able to pair with food and more.

"At Pepsi, we put our consumers at the forefront of everything we do," said Todd Kaplan, Chief Marketing Officer – brand Pepsi. "Our R&D team leveraged the best new beverage technology to upgrade our Pepsi Zero Sugar product to give fans the best tasting cola in the zero-sugar category. The product is truly a breakthrough as it is the best zero sugar cola we've ever had – period. We're so confident in its taste, that we are making up to 10 million free Pepsi Zero Sugars available to consumers so that people can try it for themselves."

While the new Pepsi Zero Sugar formula rolls out across the United States, the brand is preparing a suite of consumer-facing marketing activations as the brand seeks to prioritize the zero-sugar category across in-store and media marketing channels.

Some of the campaign activations around the new and improved Pepsi Zero Sugar include:

National Television Commercial : Airing throughout the NFL Playoffs the brand is releasing new commercials, available in English and Spanish, celebrating the new and improved taste – see here .
Super Bowl LVII: Confirmation of a new Super Bowl campaign for Pepsi Zero Sugar, the Pepsi brand's first in three years
Pepsi Zero Sugar Giveaway: Offering up to 10 million FREE Pepsi Zero Sugars, proving to consumers through taste and trial that zero never tasted so good – text "FREE PEPSI" throughout the Playoffs and "FREE ZERO" during the Super Bowl to 81234 to get a free Pepsi Zero Sugar. Rules here .
Retail Partner Promotions: Pepsi Zero Sugar will be prominent with key partners for retail promotions rolling out across the country throughout the year.

To stay updated on the latest news around Pepsi Zero Sugar fans can follow Pepsi on Instagram , Facebook , and Twitter (@Pepsi).

About PepsiCo

Coca-Cola is spreading Christmas spirit this winter – bringing back the iconic commercial at the request of the Swedish people

Mon, 14 Nov 2022 09:23:35 GMT

To really get into the Christmas spirit, Coca-Cola Sweden is choosing to work harder than ever, including by bringing back its iconic commercial "Holidays Are Coming"

PRESS RELEASE

It's getting darker outside and soon we'll be in the last month of the year. To create a Christmas atmosphere, Coca-Cola Sweden chooses to highlight everything magical that happens around Christmas time. Among them, they have listened to the Swedish people who for several years requested Coca-Cola's classic Christmas commercial "Holidays Are Coming", which is now finally making a grand comeback.

Now it's getting closer to Christmas and with that we also enter the most magical season when everything around sparkles a little extra. Coca-Cola has been a natural part of Christmas for over 100 years. This year it's that time again, and Christmas 2022 will be no exception when it comes to spreading the Christmas spirit to everyone.

To really get into the Christmas spirit, Coca-Cola Sweden is choosing to work harder than ever, including by bringing back its iconic commercial " Holidays Are Coming " at the request of the Swedish people. From today, November 14, you will be able to see it on both linear TV, before the cinema and on Coca-Cola's social channels. But it doesn't end there. In addition to the fact that the beverage company wants to spread its magical Christmas message around the country and kingdom via both small and large screens, they choose to invite you to enchanting experiences in the capital during the month of December.

Coca-Cola also chooses to become the main sponsor of Winter Wonderland at Gröna Lund, a completely new world in winter clothing that opens as early as December 2 and stays open until January 8, 2023. There, visitors can experience Coca-Cola's own area, among other things in the park called "Bubble Street", with a brand new game booth and other exciting activities.

As many people know, thousands of people also pass through Central Station in Stockholm every day, especially during the brisk days of December. To spread a little extra Christmas cheer to all travelers and passers-by, Coca-Cola is creating an extension of its investment in Gröna Lund by creating a winter wonderland in the middle of the central hall. Between December 12-22 there will be some magical surprises, exactly what will happen is nothing they want to reveal yet, but Coca-Cola promises a magical place - in the middle of the Christmas rush, for anyone who stops and needs to be fed with a little extra Christmas spirit.

But it's not just in Stockholm city that Coca-Cola spreads the Christmas spirit, like last year their own Christmas Truck will go around Stockholm and the surrounding area handing out drinks to thirsty passers-by.

"We see that Coca-Cola is a natural part of Christmas, regardless of whether it's for mulled wine, the Christmas table or for New Year's classic pizza lunch. I love Christmas and everything that goes with it, and know that many people feel the same way. Therefore, I hope that Coca-Cola's Christmas magic spreads and brings joy to as many people as possible out there", says Victoria Adolfsson, brand manager at The Coca-Cola Company in Sweden.

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se .

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-sprider-julstaemning-i-vinter-tar-tillbaka-ikoniska-reklamfilmen-paa-svenska-folkets-begaeran-3217258

See the iconic Coca-Cola commercial "Holidays Are Coming" here:

Coca-Cola in Sweden launches Recyclable bottles with fixed caps

Wed, 12 Oct 2022 08:01:53 GMT

During October, Coca-Cola in Sweden will introduce new fixed caps on PET bottles to increase the collection and recycling of the entire packaging.

PRESS RELEASE

In line with the EU's single-use plastics directive, which comes into force in 2024, and as an important part of the beverage company's quest for a litter-free world under the World Without Waste strategy, Coca-Cola will introduce the transition to fixed caps on PET bottles as early as autumn 2022. The new design means that the cap remains attached to the bottle even after opening. The change facilitates collection and recycling of the entire packaging and helps prevent littering, which contributes to our work together with the industry towards 100 percent recycling of both bottle and cork.

STOCKHOLM, 12 October 2022: During October, Coca-Cola in Sweden will introduce new fixed caps on PET bottles to increase the collection and recycling of the entire packaging, as part of the new EU directive on single-use plastics that will come into force in July 2024. The change , which will be carried out on all PET bottles in the range, will be initiated in the fall of 2022 and is planned to be ready by 2023 at the latest. The first will be Fanta, Coca-Cola, Sprite and bonaqua.

- This is a small change that we hope will have a positive impact on the environment. We have already switched to using 100 percent recycled plastic in our PET bottles. The new corks are the next step under our World Without Waste strategy, and an important part of a larger journey of change where we eventually hope to achieve our vision of a litter-free world, says Charlotte Kalin, sustainability manager at The Coca-Cola Company in Sweden.

For several years now, all bottles and caps from Coca-Cola in Sweden have been 100 percent recyclable. Most Swedes are already good at pawning their packages with the cork screwed on, and with the new cork design, even fewer corks will be lost, thrown away or forgotten in nature before they are pawned together with the bottle.

- We are happy that we are working together within the EU to reduce littering of nature and seas. Reducing plastic waste is crucial if we are to be able to meet our environmental goals and transition to a more circular economy. We see the fact that Coca-Cola in Sweden is already changing to increase the collection and recycling of their packaging as very positive, says Johanna Ragnartz, CEO of Håll Sverige Rent

The new caps are an important milestone in achieving a circular economy for packaging, where every bottle – along with every cap – is collected and recycled. This is something that in turn reduces the packaging's climate footprint and prevents any packaging from becoming litter in nature. Coca-Cola has an overall strategy towards World Without Waste , with a vision of a litter-free world and together with the industry, the company strives towards 100 percent recycling of both bottle and cork by 2030 at the latest.

For more information:

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se .

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-i-sverige-lanserar-nya-fastsittande-korkar-3210420

Coca-Cola sneakily kicks off the summer of music together with the artist THEOZ

Fri, 29 Apr 2022 08:56:55 GMT

During 2021, Coca-Cola in Sweden collaborated with several Swedish music artists, including Cherrie, Estraden, Hov1 and Omar Rudberg.

PRESS RELEASE

During 2021, Coca-Cola in Sweden collaborated with several Swedish music artists, including Cherrie, Estraden, Hov1 and Omar Rudberg. Just in time for the festival summer, Coca-Cola releases the year's first music collaboration, this time together with the shooting star THEOZ and the song "Painkiller".

The pop star THEOZ has gone from strength to strength and after the success in this year's Melodifestival, he is now releasing his new song "Painkiller" together with Coca-Cola.

- Getting the chance to work with Coca-Cola has long been a dream of mine. I'm so happy to release Painkiller and hope everyone appreciates it as much as I do, says THEOZ.

- We are so happy for the chance to work with THEOZ, who is one of Sweden's brightest stars. THEOZ contacted us already a few years ago on Instagram and we finally got the chance to collaborate with each other, says Victoria Adolfsson, brand manager at Coca-Cola in Sweden.

Coca-Cola has long worked with music and over the years made an impression on popular culture by supporting several of the country's hottest stars. This year, Coca-Cola continues its work to promote Swedish artists ahead of this year's long-awaited festival season, where THEOZ's new song will be the start of a packed summer of music.

The music video for the song "Painkiller" can be viewed here .

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se .

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-smygstartar-musiksommaren-tillsammans-med-artisten-theoz-3178642

Coca-Cola invests heavily in women's football - begins extensive ambassadorships with five national team players

Thu, 28 Apr 2022 08:43:33 GMT

Coca-Cola will begin long-term ambassadorships with five of Sweden's top footballers ahead of the European Football Championship this summer: Kosovare Asllani, Filippa Angeldahl, Hanna Glas, Fridolina Rolfö and Sofia Jakobsson.

PRESS RELEASE

Now it is clear that Coca-Cola will begin long-term ambassadorships with five of Sweden's top footballers ahead of the European Football Championship this summer: Kosovare Asllani, Filippa Angeldahl, Hanna Glas, Fridolina Rolfö and Sofia Jakobsson.

Coca-Cola chooses to invest heavily in women's soccer and teams up with five of Sweden's most skilled soccer players and kicks off the collaboration ahead of the upcoming European Championships in England.

Real Madrid star Kosovare Asllani has been part of a solid collaboration with Coca-Cola for the past three years, where she has been immortalized with her own statue, among other things. The statue was produced by Coca-Cola together with the Swedish Football Association in the campaign Football Forevher 2019. In addition to the collaboration with Kosovare Asllani being extended by three years, the beverage brand has now chosen to associate four more national team players ahead of the European Championships.

"The women's national team has always been close to our hearts and we are very proud that this year we have the opportunity to switch gears and collaborate with more players during the year. Now we're cheering for the national team to EC victory!", says Victoria Adolfsson, brand manager, Coca-Cola Sweden.

All of the professionals are active for major clubs around the world, including Bayern Munich, Real Madrid and Manchester City. Kosovars Asllani, Filippa Angeldahl, Hanna Glas, Fridolina Rolfö and Sofia Jakobsson all play in the Swedish women's national team, often in the starting eleven, and are now ambassadors for Coca-Cola.

"It has been a fantastic journey with Coca-Cola and I am happy that we are extending our collaboration. That we are now growing and becoming more in the Coca-Cola family feels wonderful," says soccer professional Kosovare Asllani.

The ambassadorships start in the spring of 2022 and span at least eight months.

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se.

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-storsatsar-paa-damfotboll-inleder-omfattande-ambassadoerskap-med-fem-nationalslagsspelare-3178391

Keep an eye on all the matches of the Swedish women's national team in the football WC 2023 here:

https://www.svenskfotboll.se/landslag/dam/vm-2023/

Finally! Coca-Cola launches two new flavors

Fri, 14 Jan 2022 10:10:48 GMT

It's none other than Coca-Cola Zero Sugar Lime and Coca-Cola Zero Sugar Caffeine Free, perfect for those of you who want to drink Coca-Cola late at night.

PRESS RELEASE

Coca-Cola kicks off the year by launching not one – but two new flavors. It's none other than Coca-Cola Zero Sugar Lime and Coca-Cola Zero Sugar Caffeine Free, perfect for those of you who want to drink Coca-Cola late at night, which is now seeing the light of day. They are available in stores from week 4.

Coca–Cola is finally launching two completely new flavors on the Swedish market. Coca–Cola Zero Sugar Lime is a new and lovely flavor for those who love Coca–Cola Zero Sugar, but want to vary. The drink has a fresh taste of lime and is sugar-free.

Coca–Cola Zero Sugar Caffeine Free has exactly the same good taste as Coca–Cola Zero, and is also sugar free. In addition, it contains no caffeine, which makes it perfect for all Coca-Cola devotees who do not want to consume caffeine. You can now have a glass of your favorite drink late at night without having to worry about not being able to sleep.

"We are so proud to launch these flavors and we are excited to see how they will be received by the Swedish people," says Victoria Adolfsson, brand manager, Coca-Cola Sweden.

How long do you have to wait to test the new arrivals? Not particularly long. Already now you can find the news in your nearest store.

Coca–Cola Zero Sugar Lime comes in 33 cl cans and bottles, 50 cl and 150 cl. Coca–Cola Zero Sugar Caffeine Free is launched in 33 cl cans and 50 cl bottles.

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se .

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/aentligen-coca-cola-lanserar-tvaa-nya-smaker-3155248

Coca-Cola in Sweden launches refillable concept at PBX in collaboration with GLACIAL

Thu, 14 Oct 2021 09:36:55 GMT

Coca-Cola in Sweden is launching its first refillable on-the-go concept.

PRESS RELEASE

Today, Coca-Cola in Sweden is launching its first refillable on-the-go concept. The launch is carried out in collaboration with GLACIAL at PBX - Reitan's new venture with the ambition to become the world's most sustainable convenience store. The concept from Coca-Cola offers consumers to fill purchased, or carry-on beverage containers and choose from more than 60 flavors, the majority of which are not available to buy packaged.

In 2020, Coca-Cola Europacific Partners (CCEP) launched a group-wide climate strategy with the ambition to reach net zero emissions of greenhouse gases by 2040. In order to reach the group's goal of net zero emissions, the packaging plays a decisive role. Coca-Cola in Sweden was the first market in the world to switch to a PET portfolio produced from 100 percent recycled plastic* and the factory in Jordbro was one of the first two within the CCEP group to be certified as climate neutral according to the PAS 2060 standard, previously in year.

- Our packaging accounts for a majority of our emissions. We therefore need to find innovative solutions so that consumers can continue to enjoy our drinks with the same good quality and taste, while reducing the amount of packaging. We see great opportunities with refillable solutions and are very happy to be able to test our new concept together with GLACIAL at PBX, says Lisa Wahlström, sustainability director at Coca-Cola Europacific Partners in Sweden.

With the concept, Coca-Cola in Sweden wants to strengthen the consumption behavior of refilling beverage containers again and again in order to reduce the packaging's footprint and potential littering.

- Our goal with PBX is to develop the world's most sustainable convenience store, and to be able to do that we need to join hands with our partners. PBX must function as a "living lab" to test and evaluate sustainable operation and a sustainable supply. The collaboration with Coca-Cola in Sweden has been very rewarding and includes everything from assortment and origin to the new concept, says Jesper Pettersson, purchasing manager at Reitan Convenience Sweden AB.

Consumers at PBX will be able to purchase refillable beverage containers from GLACIAL that pair perfectly with Coca-Cola products as they keep cold for up to 12 hours. In total, over 60 flavors are offered from the Coca-Cola, Fanta, Sprite, FuzeTea and Smartwater brands, a majority of which are low-calorie options. Of course, consumers are also offered to fill up their own drink container.

- What we are launching now could be compared to the beverage industry's response to recycling. We are happy to cooperate with GLACIAL, which has a strong position in the Swedish market when it comes to reusable beverage containers. In addition, we have a common partner in the World Wide Fund for Nature (WWF). Coca-Cola is the largest partner in the world when it comes to WWF's work to protect the world's freshwater resources, and GLACIAL has a combined partnership and license agreement with WWF where they donate money for the benefit of the world's oceans, concludes Lisa Wahlström.

Read more about Coca-Cola and GLACIAL's respective partnership with WWF here and here.

From October 14, 2021, consumers can visit the PBX at Albanovägen 8 in Stockholm and test the new refillable concept.

*Does not refer to the bottle's cap and label, which are made from other recyclable materials that are recycled.

Coca-Cola included music collaboration with Estraden

Thu, 14 Oct 2021 09:23:40 GMT

Coca-Cola wants to support Sweden's hottest stars and make an impression on pop culture.

PRESS RELEASE

Coca-Cola's major investment in Swedish music continues. This time in collaboration with Estraden and their new song "Kyssa dig nu". It is the first time Estraden has collaborated with a brand in this way.

Coca-Cola historically has a strong connection to music and has the ambition to continue conveying the legacy of pop, culture and community. Now they release together with Estraden, who has made a big splash in recent years, a music video that brings our thoughts to a festive fashion scene filled with love.

- This is the funniest video we've recorded. We gathered all our friends and just danced, hung out and had an incredibly fun day. A flirty video filled with kisses, says Estrade.

Coca-Cola wants to support Sweden's hottest stars and make an impression on pop culture. The Swedish venture is carried out together with United Screens Music and has previously been done with some of the country's most interesting artists such as Hov1, Omar Rudberg and Cherrie.

- We at Coca-Cola are proud of our involvement in Swedish music and Estraden conveys the same feeling of positivity, love and community that Coca-Cola wants to do. Therefore, the collaboration felt both obvious and fun to us, says Victoria Adolfsson, brand manager at Coca-Cola in Sweden.

The music video for " Kyssa dig nu " can be seen here .

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se . Photo: Sandra Humer

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-ingaar-musiksamarbete-med-estraden-3135282

Coca-Cola steps into the gaming world

Fri, 01 Oct 2021 14:55:27 GMT

Coca-Cola has supported e-sports for many years and now wants to show its support and commitment through further initiatives.

PRESS RELEASE

Coca-Cola has supported e-sports for many years and now wants to take the next step into the gaming world. The new brand promise to unite people and find moments of community in a divided world is one of the reasons why Coca-Cola is now broadening its involvement in gaming. The venture is launched in connection with the new campaign We Are One Coke Away From Each Other.

Coca-Cola has supported e-sports for many years and now wants to show its support and commitment through further initiatives. In connection with the launch of the brand's new global philosophy Real Magic and campaign We Are One Coke Away From Each Other, the belief that what unites us is greater than what separates us is lifted. Coca-Cola wants to celebrate the gaming community by highlighting the belief that virtual and real worlds can meet. To spread the message, the brand collaborates with some of the world's leading influencers in gaming, such as DJ Alan Walker, Aerial Powers from Team Liquid and Average Jonas. The campaign is also part of a larger collaboration between the streaming service Twitch and Coca-Cola.

- We have been active in e-sports for many years, but now want to go a step further and show our support for the entire gaming world. For us, it's about getting involved with the people who like us in the world they're in, says Victoria Adolfsson, brand manager at Coca-Cola Sweden.

Coca-Cola has collaborated with some of the gaming world's leading organizations, such as the League of Legends Challenger Series and others. Now the brand wants to take the sponsorship to new levels through a series of planned activities.

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-tar-klivet-in-i-gamingvaerlden-3132591

30 million liters per year: Premiere for this year's Christmas must

Fri, 01 Oct 2021 06:56:31 GMT

The largest part of consumption, around 65 percent, takes place during the month of December.

PRESS RELEASE

On Monday, October 4, all Christmas must lovers who don't want to wait until Christmas can finally quench their thirst. That's because it's the sales premiere for Sweden's most beloved Christmas must, Apotekarnes, which accounts for over 70 percent of total Christmas must sales.

Must was launched as an alcohol-free alternative to beer at the beginning of the 20th century and then developed into Christmas must, which quickly became a success and today the Swedes drink over 30 million liters of Christmas must every year. The largest part of consumption, around 65 percent, takes place during the month of December, but many like to get a jump start already in October – last year over two million liters of Christmas must were sold in October and close to 7.5 million liters in November.

- We at Carlsberg Sweden are proud of Apotekarna's Christmas Must and it always feels a bit festive when it is a sales premiere. Apotekarnes Julmust is as obvious a part of the Christmas table as ham and herring, but is of course excellent to enjoy during the autumn months.

Every third must is sugar-free

In recent years, the consumption of light must has increased sharply – sales have gone from 4.7 million liters during October to December 2017 to over 8.3 million liters during the same period in 2020, which means that the sugar-free Christmas must now accounts for 35 percent of the total the Christmas Must Sale.

- More and more people are choosing sugar-free Christmas must and sales of Apotekarne's light variant have increased by over 25 percent every year in recent years. But the regular Christmas must is still most popular, says Henric Byström.

Brewer's must - a slightly more grown-up Christmas must

For those who want a slightly more grown-up Christmas must, there is, since a couple of years ago, Apotekarnes Bryggarmust, which is a mixture of Christmas must and alcohol-free Christmas beer.

Facts about Apotekarnes

About Apotekarnes

Carlsberg Sweden

We are Brewing for a Better Today & Tomorrow

Source:

Nielsen, Volume, DVH, October, November, December, 2017 to 2020.

https://news.cision.com/se/carlsberg-sverige/r/30-miljoner-liter-per-ar--premiar-for-arets-julmust,c3424741

Coca-Cola launches new global platform, updated logo and We Are One Coke Away from Each Other campaign

Thu, 30 Sep 2021 15:05:04 GMT

The new campaign "We Are One Coke Away From Each Other" is part of Coca-Cola's new global platform Real Magic.

PRESS RELEASE

The new campaign "We Are One Coke Away From Each Other" is part of Coca-Cola's new global platform Real Magic. The campaign is supported by a commercial that bridges and unites the real, physical world with the virtual one. At the same time, a further developed logo is presented, which symbolizes a warm hug.

Coca-Cola is now unveiling its new global brand philosophy and platform, the first since 2016. It includes a campaign, updated logo and gaming; all with a common thread of uniting and uplifting people every day. The Real Magic philosophy is based on the last 18 months; to find the connection and magic around us, as fellow human beings, when we find ourselves in unforeseen situations.

The philosophy behind Real Magic is dichotomies - contrasting opposites such as; humble yet iconic, authentic yet mysterious, authentic yet magical. With the belief that these dichotomies can make the world a more interesting place, full of extraordinary people and opportunities. While also capturing the very essence of Coca-Cola's unique and magical taste.

- Real Magic is not just a slogan or a one-off campaign, it is a long-term philosophy for Coca-Cola and a belief that will drive and guide us in all communications. Through the philosophy, we want to engage people in a different way through an ecosystem of unique and proprietary experiences. "We Are One Coke Away From Each Other" has been built for, and with, a community that demands something different from what you might otherwise expect from Coca-Cola, in order to find our place in a reality unlike any we have seen before found ourselves in. It is extremely exciting, says Manolo Arroyo, Chief Marketing Officer for The Coca-Cola Company.

The new campaign "We Are One Coke Away From Each Other" wants to demonstrate the belief that what unites people is greater than what separates us. The campaign, which metaphorically shows a physical world merging with a virtual one, aims to both illuminate and celebrate humanity. To frame and embrace moments of true magic, an update of the classic Coca-Cola logo is also being launched. The new logo is based on the iconic signature but is designed to remind us of something many have been missing lately - a hug. Fittingly, it has also been named Hug.

The commercial launched in connection with this asks whether Coca-Cola, as a symbol of togetherness, could bring together universes that are meant to be apart, to create "Real Magic". Participants include famous gamers such as DJ Alan Walker, Aerial Powers from Team Liquid and Average Jonas. The campaign is also part of a larger collaboration between the streaming service Twitch and Coca-Cola.

Coca-Cola teamed up with advertising agency BETC London to create the 'We Are One Coke Away From Each Other' campaign, leading film director Daniel Wolfe and gaming and CGI specialist and production partner Mathematic. Design partners include Wieden+Kennedy London, KnownUnknown and Kenyon Weston.

The campaign will also be visible on social media and digital surfaces.

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-lanserar-ny-global-plattform-upddaterad-logotyp-och-kampanjen-we-are-one-coke-away-from- each-other-3132091

Coca-Cola in new music collaboration with Cherrie

Mon, 05 Jul 2021 13:22:44 GMT

Cherrie is one of Sweden's most important role models and encourages women to dare to believe in themselves and stick out their chins.

PRESS RELEASE

Earlier this year, Coca-Cola in Sweden broke the news of making a major investment in Swedish music artists. Coca-Cola has its roots in popular culture and has long worked with music and global artists. During the year, the brand has collaborated with some of Sweden's most interesting and acclaimed artists to enable their music videos and marketing. Now the venture continues with Cherrie and the song No Lie.

Coca-Cola has always been associated with music. Therefore, it was natural for the brand to make a big investment in the Swedish music scene and collaborate with some of Sweden's biggest artists such as Omar Rudberg, Hov1, and now Cherrie who releases her song No Lie.

- No Lie is an anthem for women who know their worth and the video represents just that. I have my sister, cousin and friends who I think are strong, beautiful and independent with me. Because that's what my whole career has been about. To find the strength in oneself by singing with words that are felt, says Cherrie.

With the major investment in music in Sweden, Coca-Cola wants to make an impression on pop culture and support several of the country's hottest stars. The Swedish investment is carried out together with United Screens Music.

- Cherrie is one of Sweden's most important role models and encourages women to dare to believe in themselves and stick out their chins. In addition, she makes fantastic music, so the choice to collaborate with Cherrie felt obvious, says Victoria Adolfsson, brand manager at Coca-Cola in Sweden.

The music video for the song "No Lie" can be viewed here .

Photo credit: Ebba Lange

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-i-nytt-musiksamarbete-med-cherrie-3114176

Coca-Cola in a new music collaboration with Hov1 ahead of the football summer

Fri, 04 Jun 2021 13:30:34 GMT

A couple of weeks ago, Coca-Cola released the news of making a bet on the Swedish music scene and now Hov1 is releasing the song "Blå" ahead of the football championships.

PRESS RELEASE

Coca-Cola has its roots in popular culture and has long worked with music and global artists. Earlier this year, Coca-Cola in Sweden broke the news of making a major investment in Swedish music artists. During the year, the brand will collaborate with some of Sweden's most interesting and acclaimed artists to enable their music videos and marketing. Now Hov1 releases the song "Blå" for the football summer.

Coca-Cola has always been associated with music. Many have enjoyed a Coca-Cola at a concert, a festival or with music in their headphones. A couple of weeks ago, Coca-Cola released the news of making a bet on the Swedish music scene and now Hov1 is releasing the song "Blå" ahead of the football championships.

- Since we were little, we have all played football. Some of us longer and more than others. When we were in our mid-teens, we became interested in doing other things in life, including music. But whatever we have done, whatever we do, the love for the ball has always been there. It has never left us. Wherever the music has taken us, whatever roads we have walked and whatever countries we have experienced. So we have always benefited from being able to communicate in the language of football. Therefore, we have chosen to write a tribute song to us, the people, the players in the Swedish national football team, but above all Sweden. Because everyone sees one's successes and setbacks. But no one sees the way there. Nobody sees the sleepless nights, the sacrifices and all the hours that made us what we are today, says Hov1.

- It is fantastic fun to have the opportunity to support some of Sweden's biggest artists with music videos, and the collaboration with Hov1 is especially fun because football and music are so associated with Coca-Cola, says Victoria Adolfsson, brand manager at Coca-Cola in Sweden.

The music video for the song "Blå" can be viewed here .

Photo: Henrik Hanson

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-i-nytt-musiksamarbete-med-hov1-infoer-fotbollssommaren-3105846

Coca-Cola and the men's national football team launch the official Football Pizza for European Championship 2021

Thu, 27 May 2021 13:41:39 GMT

The official Football Pizza is available at over 500 pizzerias in Sweden in connection with the 2021 European Football Championships.

PRESS RELEASE

Together with Coca-Cola in Sweden, the men's national football team is now launching the official Football Pizza. The pizza has been developed jointly by the players and contains, among other things, mozzarella and kebab meat. The official Football Pizza is available at over 500 pizzerias in Sweden in connection with the 2021 European Football Championships. The men's national team selections are presented by the players Robin Quaison and Victor Nilsson Lindelöf.

Pizza and Coca-Cola are an obvious choice for many when they gather at home on the sofas to cheer on the men's national team in the upcoming football European Championships. As a tribute to all the fans, the players have come together and together voted for the ingredients on the pizza. The finished recipe has since been developed and refined by national team chefs Mats Broström and Gustaf Sandfridsson.

- Pizza, Coca-Cola and football are things that touch and are loved by many. Combining the three and presenting the official Football Pizza feels fantastically fun and special. The men's national team has voted together on the various ingredients and I know it has created lively discussions. Pineapple, curry, banana, sauce or no sauce? Pizza toppings are touchy and everyone has an opinion. The football pizza together with a Coca-Cola is the perfect recharge when we cheer on the men in the EC, says Victoria Adolfsson, brand manager at Coca-Cola in Sweden.

The official Football Pizza, developed by the men's national football team, contains tomato sauce, kebab meat, fresh mushrooms, grated mozzarella, fresh tomatoes, yellow onion, pickled chilli or pepperoni and garlic sauce. In the vegetarian version, the kebab meat is replaced by kebab-seasoned oyster wedges. The pizza is best topped with a little arugula, coriander or mint and eaten with pizza salad.

- The football pizza is a fun project and the content is designed for long and lively discussions. How you eat your pizza, what type of pizza you prefer and perhaps above all - what you want on it, is very individual and almost only creativity sets limits to possible combinations. We hope that many football fans will like it and that they will have a good time at home on the sofas as they cheer on our men's national team throughout the EC, says Mats Broström, national team chef for the Swedish men's national football team.

The official Football Pizza is available from week 23 at over 500 pizzerias in Sweden. 44 pizzerias also have specially designed blue-yellow pizza boxes in which the pizza is delivered. Read more at www.coca-cola.se/fotbollspizzan .

Robin Quaison tries the Football Pizza for the first time .

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-och-herrlandslaget-i-fotboll-lanserar-den-officiella-fotbollspizzan-foer-em-2021-3102664

Coca-Cola steps onto the Swedish music scene together with Swedish artists

Fri, 07 May 2021 15:16:57 GMT

First up is Omar Rudberg with the song "Alla ba ouff" which will be released on May 7.

PRESS RELEASE

Coca-Cola has its roots in popular culture and has long worked with music and global artists. Now Coca-Cola in Sweden is making a big investment in Swedish music artists. During the year, the brand will collaborate with some of Sweden's most interesting and acclaimed artists to enable their music videos and marketing. First up is the pop star Omar Rudberg with the song "Alla ba ouff".

Coca-Cola has always been associated with music. Many have enjoyed a Coca-Cola at a concert, a festival or with music in their headphones. That connection is now made even stronger with Coca-Cola's investment in the Swedish music scene. During the year, the brand will collaborate with some of Sweden's hottest artists and, among other things, help produce music videos. First up is Omar Rudberg with the song "Alla ba ouff" which will be released on May 7.

- We are extremely happy to be able to tell you that Omar Rudberg is the first out in our big music venture and we hope that the fans will appreciate both the song and the music video for "Alla ba ouff". We also look forward to presenting the remaining artists shortly, says Victoria Adolfsson, Brand Manager Coca-Cola in Sweden.

- It was really fun to have the opportunity to work together with such a large and iconic brand as Coca-Cola. We made a really nice video and I hope everyone enjoys it as much as I do, says Omar Rudberg.

- The investment in music in Sweden is something new for us at Coca-Cola. The Swedish music scene is growing like an avalanche and we are happy to be able to work with some of the best artists the country has to offer. Together with the talented and creative artists, we have succeeded in creating fantastic music videos that touch and engage. Finally, all fans get to take part in them, says Victoria Adolfsson.

The music video for the song " Alla ba ouff " will be released on May 7 on YouTube .

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-kliver-in-paa-den-svenska-musikscenen-tillsammans-med-svenska-artister-3097575

New Coca-Cola Zero Sugar is here

Fri, 23 Apr 2021 08:20:23 GMT

New designs (which now resemble the original with sugar) and new flavors (which are closer to the original) will help make Coca‑Cola Zero Sugar an obvious choice for both existing and new consumers.

PRESS RELEASE

Coca‑Cola Zero Sugar is now launched in a new, appealing design and with a new delicious taste. Both make Coca‑Cola Zero Sugar even more like the original Coca‑Cola - in terms of taste as well as appearance. Of course, it is still without calories and sugar.

The change is part of our work to steadily increase sales of our sugar-free variants. New designs (which now resemble the original with sugar) and new flavors (which are closer to the original) will help make Coca‑Cola Zero Sugar an obvious choice for both existing and new consumers.

This is one of many measures we are taking to reduce the amount of sugar in our drinks. We have been working for several years to reformulate and renew our beverage portfolio so that consumers have more drinks to choose from with little or no sugar. We have also worked on launching smaller packaging, clear labeling and increased marketing of our varieties with little or no sugar.

Consumers will be able to distinguish Coca‑Cola Zero Sugar from Coca‑Cola Original Taste - both of which come in red packaging - by a black logo on Coca‑Cola Zero Sugar and a white Coca‑Cola Original Taste logo.

Coca‑Cola is now encouraging the public to try the new flavor. In a global campaign that is carried out here in Sweden, the question is asked: Is the new Coca‑Cola Zero Sugar really "Best Coke Ever"?

Coca-Cola AB

Source:

https://www.coca-cola.se/nyheter-i-kampanjer/i-sverige/nya-coca-cola-zero

FAQ – about New Coca‑Cola Zero Sugar

Frequently asked questions about the new Coca-Cola Zero Sugar, answered by Coca-Cola AB

Cuba Cola - now bigger than ever!

Wed, 14 Apr 2021 07:58:36 GMT

The product family is expanded with a 1,5 liter plastic bottle

PRESS RELEASE

During week 15, a big novelty lands in the country's grocery stores: Cuba Cola in 150-centiliter bottles.

This iconic soft drink was first launched back in 1953 and the brand has been owned since 2018 by Spendrups.

In the spring of 2020, Cuba Cola and its little sister Cuba Cola Zero came up with a so-called sleek can, but now that the PET version is growing, the can also needs to change its costume to a "regular" 33cl can.

- It feels good to be the Swedish contender entering Sweden's largest beverage category, cola-flavored soft drinks. We believe and hope that consumers appreciate both taste and design , says product manager Jon Hilander.

Source: Spendrups

Coca-Cola launches new campaign – going beyond words to express the experience of drinking a Coke

Wed, 24 Feb 2021 11:54:45 GMT

Visionary artist Tyler, The Creator is a huge fan of the brand and has gotten to express the experience the way he does best: through music.

PRESS RELEASE

The new campaign "Open That Coca-Cola" explores universal, wordless reactions to drinking a Coca-Cola. The campaign is supported by a brand new song created by Tyler, The Creator. At the same time, a further developed Coca-Cola Zero Sugar is also presented, which in addition to good taste also has a completely new packaging design.

The unique and refreshing taste of Coca-Cola has been enjoyed by people from all over the world for generations. It is an experience that only Coca-Cola can offer, an experience that is almost impossible to describe in words.

With the new campaign, they want to give consumers a new way to describe the experience. "Open That Coca-Cola" brings to life the first sip and the sounds used to convey the experience of pleasure: Ahhhh! Oooh! Yeah!

To bring the experience to life, Tyler, The Creator has created a new original song used in the campaign. The song brings to life the indescribable experience of drinking a Coca-Cola. Visionary artist Tyler, The Creator is a huge fan of the brand and has gotten to express the experience the way he does best: through music.

The campaign will be seen on TV, online, radio and via PR, consumer activations and interactive OOH. In parallel, fans are engaged in an ambitious activation in social media where they are invited to recreate the dance in the campaign and at the same time express their own experiences of Coca-Cola.

As an extension of the campaign, a further developed version of Coca-Cola Zero Sugar will be launched in the coming months. In addition to great taste, the new Coca-Cola Zero Sugar also has a new elegant packaging design that further enhances the experience

"Open That Coca-Cola" is a continuation of the company's "Open" platform, which aims to inspire people to be open to new opportunities and experiences and to remain optimistic in the current times.

- It was really cool to have the opportunity to work on a commercial for Coca-Cola, I am forever grateful. The end result was amazing, says Tyler, The Creator.

- The experience of drinking a Coca-Cola has always been beyond words - from the anticipation before the first sip to the full power of its taste and continuing to rediscover it every time you drink it. We are really excited to launch this campaign to celebrate this experience. Not through a single word but with music, movement and the universal language recognized by every person who experiences and loves Coca-Cola, says Walter Susini, SVP Marketing, Europe.

- The cool thing about this campaign is how we managed to combine the power of creativity with the power of our customer group, which enabled us to increase our efficiency. We have developed a communication platform that enables us to have a unique message and tone for different moments and occasions during the year. We can offer the same brand experience for all touch points. Ultimately, this enables us to deliver more but with less investment, says Souleymane Hamed, Coca-Cola Brand & Consumer Experience Director for Western Europe.

The commercial was created by Wieden+Kennedy London and was directed by Los Perez of Caviar Films with an original soundtrack by Tyler, The Creator.

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-lanserar-ny-kampanj-gaar-bortom-ord-foer-att-uttrycka-upplessesen-av-att-dricka-en- coke-3076194

Coca-Cola offers 4,000 healthcare workers a contact-free Christmas lunch

Tue, 15 Dec 2020 12:02:53 GMT

A total of 4,000 employees in elderly care receive a free meal via a digital coupon from Foodora.

PRESS RELEASE

Coca-Cola wants to pay tribute to healthcare heroes who are fighting during the pandemic by offering a Christmas lunch. A total of 4,000 employees in elderly care receive a free meal via a digital coupon from Foodora. The initiative is worth approximately one million kroner and aims to show appreciation to the hard-working healthcare system and at the same time support the affected restaurant industry.

After the outbreak of the coronavirus, the burden on healthcare and healthcare personnel has increased significantly. Now Coca-Cola wants to reward and celebrate healthcare workers by offering a free Christmas lunch. Coca-Cola gives SEK 250 to employees in elderly care to buy a meal via the online company Foodora. The purpose is to pay tribute to the efforts carried out during the pandemic, as well as to spread warmth and concern ahead of this year's Christmas celebrations.

- The Swedish healthcare system works under extraordinary conditions, which is at its peak at Christmas time. Usually a period of recovery and time for loved ones. We want to show our gratitude for the healthcare staff's hard work, at a time when it might be needed a little extra, says Frida Keane, communications director at Coca-Cola AB.

Coca-Cola buys digital coupons from Foodora, which offers contactless delivery of food in 48 Swedish cities. The coupons are distributed to 4,000 employees in elderly care together with the care company Vardaga. The recipient can order food of their choice to a value of SEK 250. A total of approximately one million kroner worth of food is donated. In addition to showing appreciation for the healthcare staff's efforts, the initiative aims to support the affected restaurant industry.

- The restaurant industry has been hit hard by the necessary restrictions that the pandemic entails. The donation of Christmas lunches to healthcare staff via Foodora is a way for us to support local actors. We hope that this initiative contributes to increased take-away sales, so that more people in the industry have the opportunity to get through this tough period, says Frida Keane.

In order to help and make a difference, Coca-Cola has implemented several other initiatives during the spring. Among them, the Swedish Red Cross has been awarded four million kroner from The Coca-Cola Foundation for relief efforts linked to covid-19.

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-búðer-4-000-vaardanstaellda-paa-kontaktfri-jul-lunch-3058960

Cuba Cola – Sweden's first cola, updated taste and new design

Tue, 31 Mar 2020 07:48:16 GMT

Through a new design inspired by Cuba Cola's heyday in the 1950s, Spendrups wants to convey a feeling of a stickler with a modern expression.

PRESS RELEASE

Cuba Cola was launched in 1953 and was the first cola drink to be sold in Sweden. Now Spendrups wants to add new old bubbles to the Swedish soft drinks shelves - by relaunching the cult drink with an updated recipe and a completely new design. The soft drink is currently available at selected retailers and will be widely launched during week 16.

Soon, a large dose of Swedish nostalgia with a stickler mentality will be on the soft drinks shelves. Spendrups has bought the brand Cuba Cola with the ambition to shake up the Swedish soft drinks market and cheer up Swedish consumers. Through a new design inspired by Cuba Cola's heyday in the 1950s, Spendrups wants to convey a feeling of a stickler with a modern expression. The classic soft drink with roots in Malmö has always been associated with its unique taste - a taste that Spendrups has now developed and refined with an updated recipe.

- Cuba Cola is a brand with great potential, many people know the brand but few may know that it was Sweden's first cola. With the purchase of Cuba Cola, we want to carefully refine and develop this national treasure into a modern classic, says Anna-Stina Hallberg, Marketing Manager Spendrups.

The Cola flavor is the largest flavor in the soft drink category and accounts for over 60 percent of all volume in Sweden. The growth rate in soft drinks is primarily driven by sugar-free alternatives, which now account for more than 40 percent of total sales. Therefore, Cola Cuba Zero , a sugar-free version of the original, is also being launched.

Cuba Cola was launched during week 11 at selected retailers and week 16 in grocery stores. The launch includes both Cuba Cola and sugar-free Cuba Cola Zero.

DVH (Dagligwarehandeln)

Cuba Cola Original / Zero 50 cl pet, retail price: SEK 13.50
Cuba Cola Original / Zero 33 cl brk, retail price: SEK 8.25

SVH (Service goods trade)

Cuba Cola Original / Zero 50 cl pet, retail price: SEK 19.50
Cuba Cola Original / Zero 33 cl brk, retail price: SEK 14.00
Cuba Cola Zero 33 cl EG, retail price: SEK 20.00

Source: via.TT.se

Coca-Cola Light "Diet Coke" celebrates expressiveness with a new design

Wed, 11 Mar 2020 11:39:33 GMT

The new design is a tribute to expressiveness and the inspiration is taken from expressions that many people love to use.

PRESS RELEASE

Time for a new design on the cans of Coca-Cola light? You bet.

Now Coca‑Cola in Sweden is launching a new and exciting look on the cans of Coca‑Cola Light. The new design is a tribute to expressiveness and the inspiration is taken from expressions that many people love to use.

The new cans are launched in four different versions so that consumers can choose the one that best suits their mood at the moment, regardless of whether they just feel like getting it, want to shout I'm in or think life is on top.

- We think the new Limited Edition design with four different expressions on the cans of Coca‑Cola Light will be appreciated. We want to create attention for a popular product that has been in Coca‑Cola's portfolio for a long time and strengthen Coca‑Cola Light in popular culture by using modern expressions, says Cecilia Lindau, Senior Brand Manager at Coca‑Cola AB.

Coca‑Cola Light (Diet Coke) has a lighter cola taste than Coca‑Cola Original and has long been a favorite for those who want to quench their thirst with a sugar-free alternative. The new cans are already on the shelves in March and can be found in stores until August 2020.

Coca-Cola AB

Source:

https://www.coca-cola.se/nyheter-i-kampanjer/i-sverige/coca-cola-light-hyllar-uttrycksfullhet-med-ny-design

Now the bottles are made of 100 percent recycled plastic with an invitation to deposit again

Thu, 06 Feb 2020 14:52:46 GMT

As the first market in the world, Coca-Cola in Sweden is launching PET bottles made from 100 percent recycled plastic.

PRESS RELEASE

As the first market in the world, Coca-Cola in Sweden is launching PET bottles made from 100 percent recycled plastic* with labels where the brands are left aside and instead give way to the call to pledge again. The new label design for the Swedish market concerns the Coca-Cola, Fanta, Sprite and Bonaqua brands and represents a major change from the international standard design.

The distinctive label design is part of a broad sustainability effort to encourage more people to pledge and raise awareness of the importance of collection as a crucial part of enabling a circular economy for plastic packaging. In 2020, Coca-Cola in Sweden will become the first market in the world where all locally produced PET bottles are made from 100 percent recycled plastic.

The labels on Coca-Cola, Fanta, Sprite and Bonaqua will be white and for a period will depart from their characteristic colors to clearly communicate “Pledge again. I am made from 100% recycled plastic. Made in Sweden". The distinctive label design will be available on PET bottles in sizes 0.5 L and 1.5 L.

- We have a responsibility to ensure that none of our packaging ends up as rubbish in nature. The switch to 100 percent recycled plastic is a big step for our business. It feels right that Coca-Cola in Sweden uses the reach and strength of our brands to encourage consumers to reserve the bottle again. Coca-Cola wants to be a positive force in the communities in which we operate, and when we are relevant and reach our consumers, we make a difference together, says Barbara Tönz, CEO of Coca-Cola AB.

Coca-Cola in Sweden works together with customers and partners to encourage the collection and pledge of bottles.

- To achieve a circular economy for packaging, cooperation is required throughout the entire value chain. I am grateful to all actors who show such great commitment to increasing the collection in Sweden. We have a fantastic return system where a majority of all bottles are collected, something that greatly enables our launch. Together, we will work to continue making it easy for consumers to do the right thing. The hope with the initiative is to increase the percentage of collected bottles and to reach 100 percent by 2025. We want all bottles to fit so that they can be turned into new bottles again, says Sofie Eliasson Morsink, CEO of Coca-Cola European Partners Sweden AB.

* Does not refer to the bottle's cap and label, which are made from other recyclable materials that are recycled.

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/nu-kommer-flaskorna-av-100-procent-aatervunnen-plast-med-upmaning-om-att-panta-igen-2968750

Coca-Cola Energy is coming to Sweden

Tue, 28 May 2019 08:11:43 GMT

It is the first time that Coca‑Cola has launched an energy drink under the Coca‑Cola brand. Coca‑Cola Energy will be available in 250 ml cans.

PRESS RELEASE

Coca-Cola Energy is now being launched in Sweden - an energy drink with a taste reminiscent of Coca-Cola. The drink contains caffeine from natural sources, guarana extract and vitamin B and is free of taurine.

The product comes in two variants, one with sugar and a sugar-free "Zero".

It is the first time that Coca‑Cola has launched an energy drink under the Coca‑Cola brand. Coca‑Cola Energy will be available in 250 ml cans.

- What makes Coca-Cola Energy special is the good taste of Coca-Cola. We are incredibly proud to now launch Coca‑Cola Energy in Sweden and the response we have seen so far on social media has been very positive and exceeded our expectations. It is clear that the product is long-awaited, says Gabriella Björklund, Brand Manager at Coca-Cola AB.

Coca‑Cola Energy will be launched in various markets in 2019 with an initial focus on Europe.

Coca-Cola AB

Source:

https://www.coca-cola.se/nyheter-i-kampanjer/i-sverige/coca-cola-energy-kommer-till-sverige

Coca-Cola in Sweden launches new can packaging

Wed, 27 Mar 2019 13:17:54 GMT

The change is to a narrower and taller can and refers to the 330ml can range for Coca-Cola.

PRESS RELEASE

Coca-Cola in Sweden is launching a new packaging for cans. The change is to a narrower and taller can and refers to the 330ml can range for Coca-Cola, Fanta, Sprite and Bonaqua. Almost 90 percent of all beverages that Coca-Cola European Partners sells in Sweden are produced locally, in Jordbro outside Stockholm.

The can accounts for a significant part of sales and the shares are growing. The historic modernization of the can has involved a large investment and extensive work in decommissioning the old production line and getting the new one in place. The line produces 28 cans per second, which corresponds to 102,000 cans per hour.

- We are looking forward to introducing this new format. In Sweden, we have had the same model on the cans for 47 years and we believe that this new, elegant and more easy-to-grip packaging will appeal to many. In other markets where the new cans have been launched, they have become popular and many prefer the long narrow model, says Samantha Walker, marketing director at Coca-Cola European Partners in Sweden.

Long narrow can - new design

At the same time as the packaging gets a new format, the design of the can has also been updated:

- It is a new design that is in line with our global strategy. The iconic red color of Coca-Cola Original Taste will also be more prominent on Coca-Cola Zero Sugar. The idea is to show that they have the same good taste, but where the consumer can choose with or without sugar. We want to be even clearer in showing that Coca-Cola Zero Sugar is the sugar-free alternative to Coca-Cola Original Taste and highlights "sugar-free" in a more prominent way on the packaging, says Olivia Enquist, marketing director at Coca-Cola AB.

The new cans will be available in both the grocery store and the service store at the beginning of April.

Coca-Cola European Partners Sweden AB

Coca-Cola European Partners Sweden AB produces, distributes and sells non-alcoholic beverages on the Swedish market. Some of the brands are Coca-Cola, Fanta, Sprite, MER, fuzetea, Bonaqua and Powerade. About 700 people work at Coca-Cola in Sweden, of which about 500 at the head office in Jordbro outside Stockholm. Around 1.5 million liters of beverage are produced here every day. In Sweden, Coca-Cola was launched in 1953. The recipe for Coca-Cola was created in 1886 by pharmacist John S. Pemberton in Atlanta, USA.

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-i-sverige-lanserar-ny-burkfoerpackning-2852626

Pepsi MAX and Tomorrowland are looking for tomorrow's DJs together with Fedde le Grand

Mon, 18 Mar 2019 08:30:17 GMT

In search of the artists of tomorrow, Pepsi MAX invites undiscovered DJs and music producers to the competition “The Sound of Tomorrow”.

PRESS RELEASE

SWEDEN, MARCH 18, #thesoundoftomorrow.

In search of the artists of tomorrow, Pepsi MAX invites undiscovered DJs and music producers to the competition “The Sound of Tomorrow”. For two years, Pepsi has collaborated with the festival Tomorrowland, and to celebrate the successful collaboration, this year they choose to jointly create a competition where they give a unique opportunity to the talents of tomorrow.

"After last year's success, we are excited to develop our partnership with Tomorrowland. Music has always been in our DNA, and we're proud to continue our legacy by creating a brand new platform for tomorrow's artists. As one of the world's biggest festivals, Tomorrowland is the perfect partner to help us continue to build a strong relationship with music lovers around the world. But this time in a completely new way", says Mark Kirkham, Head of Marketing and Innovation, PepsiCo West Europe Beverages.

To help them, they have chosen to collaborate with the world-famous Dutch DJ, Fedde Le Grand, known for the song Put your hands up for Detroit, among other things. Le Grand will hold an exclusive training for ten selected finalists and help them refine their songs.

"During my years in the music industry, I have seen many changes in the EDM industry. I'm sure none of us could have predicted how incredibly popular the genre would become or how many possibilities would open up. When I started Darklight Recordings, I wanted to not only create a platform for my own songs, but also open up to help tomorrow's artists create and get their music out there. Together with Tomorrowland and Pepsi MAX, being able to contribute to the effort to find the stars of tomorrow feels great and I look forward to hearing what the participants will send in", says Fedde Le Grand, DJ and music producer.

Loved worldwide for his electronic music, Fedde Le Grand will also create an exclusive soundtrack for the campaign to inspire potential participants. The winner of the competition will then release their own remix of the song via Le Grand's own record label, Darklight Recordings.

The competition consists of four parts:

1. The application is open until April 20 via thesoundoftomorrow.com

2. 10 selected finalists receive two full days of training in Ibiza together with Fedde Le Grand. A jury will select three finalists and then hand over the final choice to the public.

3. During the final vote, anyone can go in and vote for their favorite, and thus also compete for tickets to the festival.

4. The competition ends on location in Belgium during the festival, when all three finalists get to perform their contribution on stage. The winner's personal remix of Fedde Le Grand's latest 'The Sound of Tomorrow' track will be officially released by his label, Darklight Recordings.

For more information about Fedde Le Grand visit: http://feddelegrand.lnk.to/findme

Source:

https://www.mynewsdesk.com/se/carlsberg_sverige_ab__/pressreleases/pepsi-max-r-och-tomorrowland-soeker-efter-morgondagens-djs-tillsammans-med-fedde-le-grand-2848956

Lionel Messi and Mohamed Salah embrace the love of football wholeheartedly

Wed, 13 Feb 2019 18:13:33 GMT

Now Pepsi MAX presents the 2019 global football campaign under the new name PEPSI, FOR THE LOVE OF IT - to inspire people to invest wholeheartedly in the things they love.

PRESS RELEASE

Premiere of this year's Pepsi MAX global UEFA campaign

Stockholm, Sweden, February 13 - 2019, #FORTHELOVEOFIT, Now Pepsi MAX presents the 2019 global football campaign under the new name PEPSI, FOR THE LOVE OF IT - to inspire people to invest wholeheartedly in the things they love. The PEPSI, FOR THE LOVE OF IT campaign was born from the love of football, which has long been the heart and passion of the brand. This year, Pepsi MAX continues to be a proud partner of the UEFA Champions League, which is celebrated through a collaboration with two of the world's absolute best soccer players, in typical Pepsi MAX spirit.

Four-time UEFA Champions League champion Leo Messi and super-striker Mohamed Salah are both regular protagonists on the pitch. Likewise, the professionals hold the main roles in the campaign's commercial "Last Can Standing". In the film, we can see the two iconic strikers in a playful duel with dazzling ball sense, in the fight to get the gas station's very last, ice-cold Pepsi MAX.

"It was incredible fun filming this year's commercial with Pepsi - a playful film that embodies everything I love. I hope the campaign will inspire and engage football supporters to embrace their passion and love for the game" says Leo Messi.

"I am very happy about the collaboration with Pepsi, especially as it is a global campaign. I look forward to seeing what impact the campaign will have on the viewers," says Mohamed Salah.

Launching today, up to and including the big UEFA Champions League final in Madrid, 65 countries will have access to exclusive material and specially designed packaging. To achieve a genuine feel and capture Messi and Salah in their creative essence, the film crew kept the cameras rolling throughout the day of filming.

"Year after year, Pepsi goes wholeheartedly into finding new entertaining and surprising ways to entertain soccer fans, often with the help of the fans' biggest heroes," said Natalia Filippociants, Vice President of Marketing Global Beverages at PepsiCo.

"The new FOR THE LOVE OF IT campaign ties together everything we do. This year's campaign caters to fans' great love for the unexpected in the game, while uniting the sport, players and supporters worldwide," concludes Natalia.

Source:

https://www.mynewsdesk.com/se/carlsberg_sverige_ab__/pressreleases/leo-messi-och-mohamed-salah-gaar-in-helhjaertat-foer-kaerleken-till-fotboll-2835883

Coca-Cola extends and strengthens the agreement with the Swedish Football Association - new exclusive rights in the functional and sports drink category

Fri, 28 Dec 2018 14:10:02 GMT

Last year was a successful football year where Coca-Cola activated associations around the country, as well as the Swedish men's national team during their World Cup journey.

PRESS RELEASE

The previously very successful collaboration between Coca-Cola Sweden AB and the Swedish Football Association has now been extended, with the sights set on the Swedish women's national team and the coming summer's WC. The agreement has been extended until 2020 and Coca-Cola is, as before, the exclusive beverage partner in the non-alcoholic ready to drink category with the brands Coca-Cola® and bonaqua®. The collaboration is also strengthened by Powerade® receiving exclusive rights in the functional and sports drink category.

The agreement was already signed in 2017, with the ambition of a long-term collaboration at both association and national team level. The 2018 football summer was a success and for Coca-Cola it is a matter of course to extend the collaboration with an equal investment in the women's national team as in the men's national team.

- Football unites people, from the first football kicks in the home club to the community in front of exciting World Cup matches. It feels obvious to us that with the extension of our collaboration, we should give the ladies the attention they deserve for their fine sporting achievements. We are excitedly looking forward to the upcoming soccer summer, says Olivia Enquist, marketing manager at Coca-Cola AB.

Last year was a successful football year where Coca-Cola activated associations around the country, as well as the Swedish men's national team during their World Cup journey. The Swedish Football Association encourages the upcoming involvement.

- For the past two years, we have had a very good collaboration with Coca-Cola and are happy that we are now extending the collaboration. Through the reinforcement with Powerade, there will be an even closer collaboration with our national teams because the national teams will use Powerade for recovery. That Coca-Cola invests more in the women's national team is a strong and important signal that contributes to us being able to lift women's football even further, says Mikael Jiffer, Marketing & Sales Manager at the Swedish Football Association.

The agreement between Coca-Cola AB and the Swedish Football Association gives Coca-Cola exclusive rights to create unique campaigns and build a presence around Swedish football during the agreement period. New in the agreement is that from now on Coca-Cola also gets exclusive rights in the functional and sports drink category, which means that Powerade will be the national team's new sports drink.

Since the mid-70s, Coca-Cola has been a global partner to Fifa, and the renewed agreement between Coca-Cola Sweden AB and the Swedish Football Association was put into effect in connection with the World Cup draw on 8 December 2018.

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-foerlaenger-och-foerstaerker-avtalet-med-svenska-fotbollfoerbundet-nya-exklusiva-raettigheter-inom-funktions-och-sportdryckskategorin-2818694

Coca-Cola begins cooperation with Kosovare Asllani

Fri, 07 Dec 2018 12:49:58 GMT

Coca-Cola Sweden is now starting a two-year collaboration with one of the world's best football players, Kosovare Asllani.

PRESS RELEASE

As part of its long-term investment in football, Coca-Cola Sweden is now starting a two-year collaboration with one of the world's best football players, Kosovare Asllani. Asllani will be an ambassador for Coca-Cola for a two-year period starting on January 1, 2019, and the collaboration applies to all products and brands that Coca-Cola sells in Sweden.

Since the 70s, Coca-Cola has been one of the world's biggest sponsors of football. In addition to major agreements with FIFA and UEFA, local agreements have also been entered into in markets where football is a dominant interest. In 2017, it became a partner of the Swedish Football Association in an agreement that runs until 31/12 2020. This agreement includes men's, women's, e-football as well as broad & grassroots operations. In addition to this, Coca-Cola is also a partner of the Gothia Cup. The collaboration with Asllani is the first personal agreement in football to be signed in Sweden.

- It feels very exciting to start a collaboration with Coca-Cola, which invests so much in football, especially ahead of the upcoming World Cup. We share our ambitions for football and have the same values. It is about time that the status of us women's soccer players is raised to the level we deserve and it is fantastic fun to work towards a more equal soccer Sweden where everyone is valued equally together with Coca-Cola, says Kosovare Asllani.

The collaboration means that Coca-Cola has industry exclusivity in the category "non-alcoholic beverages", which includes all brands and products that Coca-Cola Sweden sells, for example soft drinks, water, flavored water, iced tea products, energy, sports and functional drinks as well as milk-based products .

- To start a collaboration with a world star of this dignity is a great honor for us. Asllani is not only a high performing soccer player, she also has clear values where we are united in our view of diversity and the equal value of everyone. We will start many nice and good initiatives in football, at both national team and grassroots level, in the future and we are very proud that Asllani will be part of it, says Olivia Enquist, marketing manager at Coca-Cola AB.

The collaboration starts on 1 January 2019.

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-inleder-samarbete-med-kosovare-asllani-2818655

Coca-Cola celebrates community in its first Swedish commercial

Mon, 10 Sep 2018 12:04:20 GMT

Coca-Cola conveys the message "Everything we share unites us" in a nationwide advertising campaign during the autumn.

PRESS RELEASE

Today, Coca-Cola is launching for the first time ever a Swedish-produced commercial to engage the Swedes and celebrate a Sweden that stands for community. Coca-Cola conveys the message "Everything we share unites us" in a nationwide advertising campaign during the autumn.

With the advertising campaign "Everything we share unites us", Coca-Cola wants to show what happens when people of different generations and subcultures meet. Coca-Cola has existed in Sweden since 1953 and in the film historical events are made where groups that seem to be different meet and unite. From the 60s' clear differences between hippies and established society to the 80s' more musical subgroups such as hard rockers and synthesizers, up to today's youth culture staged at the local pizzeria.

- With our campaign, we want to reach out with the message that we Swedes are perhaps more similar to each other than we think. We want to celebrate a Sweden that is inclusive and where people find ways to meet. With local relevance, we typically reflect Swedish subcultures from the 60s until today and how Coca-Cola has been part of that community, says Olivia Enquist, marketing director at Coca-Cola AB.

Coca-Cola has a long history of promoting its values of community and inclusion in its marketing. Civil rights, Pride weeks and various religious holidays are some of the many commitments that the company and its brands activate.

This summer, Coca-Cola appeared through its local partnership with the Swedish Football Association when selected national team players appeared on specially produced 33cl cans and with an activation where all Swedes can support their home club. The new Swedish-produced campaign, which will be launched on September 10, is yet another step for Coca-Cola in Sweden to strengthen its local relevance through its communication.

The campaign is developed and produced together with Jung Relations and Carat.

Coca-Cola Light comes with a new design and mango flavor

Mon, 10 Sep 2018 11:55:03 GMT

Coca-Cola light Exotic Mango is appreciated by consumers around the world and we are happy to be able to launch it in Sweden.

PRESS RELEASE

Coca-Cola light will have a new design in the autumn. In connection with the new look, a new flavor is also being launched in Sweden, Exotic Mango, which has been a success around the world.

Coca-Cola light was introduced in Sweden in 1983 and has been loved by consumers ever since. Over the years, the design has been revamped and several flavors have been launched for limited periods.

Now the design of all Coca-Cola light packaging is being updated with an appearance that follows the times. No adjustments to the recipe have been made so the taste will be exactly as before.

In addition to the new design and flavor clarification, consumers will also be able to enjoy a new flavor, Coca-Cola light Exotic Mango.

- Coca-Cola light has faithful and loyal consumers. Coca-Cola light Exotic Mango is appreciated by consumers around the world and we are happy to be able to launch it in Sweden, says Erik Leijonhufvud Brand Manager for Coca-Cola TM in Sweden.

The launch of the new design and taste will be supported by an extensive media plan towards consumers during the autumn. Coca-Cola light Exotic Mango will be available in 33 cl cans and can be found at ICA, COOP, Hemköp, Willys, Netto, Lidl, City Gross, Pressbyrån and 7-eleven.

Product information: Coca-Cola light Exotic Mango

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-inleder-samarbete-med-kosovare-asllani-2818655

Pepsi MAX challenges its biggest competitor and puts taste on the line

Fri, 08 Jun 2018 12:11:10 GMT

Can Pepsi MAX beat the best-selling cola in Sweden based on taste alone?

PRESS RELEASE

Can Pepsi MAX beat the best-selling cola in Sweden based on taste alone? 60,000 Swedes decide.

SWEDEN, JUNE 8, 2018 – This summer, Pepsi MAX® is putting both taste and brand on the line, by taking the famous Pepsi MAX Taste Challenge to Sweden. During a Sweden tour with 50 stops in 18 different locations, they will challenge their biggest competitor in a national taste test. In total, 60,000 Swedes will participate and decide which cola is the Swedes' favorite.

The Pepsi Taste Challenge was organized for the first time in 1970, but is now coming to Sweden for the first time. The test involves all participants being given two glasses of cola and then, without knowing which of the glasses contains which cola, to decide which of the drinks they think tastes best.

- We look forward to introducing the Pepsi MAX Taste Challenge in Sweden. When it comes to choosing a cola drink, it is not uncommon for people to be determined about which brand they prefer and which side they are on. The Pepsi MAX Taste Challenge is designed to challenge preconceived notions and surprise by proving that you might actually prefer something else in terms of taste. With just two sips, we are sure that we will succeed in getting more people to discover the Pepsi MAX side, says Mark Kirkham, Head of Marketing and Innovation at PepsiCo in Western Europe.

The Pepsi MAX Taste Challenge begins on July 2 and the first to do the test will be the Stockholmers. Come to Medborgarplatsen at 12-18 on 2 July 2018. Other cities that will be visited during the tour include Gothenburg, Malmö, Visby, Halmstad and Örebro.

About PepsiCo

PepsiCo offers a wide range of products that are consumed more than a billion times per day in more than 200 countries. In 2017, PepsiCo had a turnover of more than 63 billion dollars and is driven by a food and beverage portfolio that includes products such as Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio consists of a wide range of food and beverage products, including 22 brands that generate estimated retail sales of more than one billion dollars per year.

At the heart of PepsiCo is purpose-driven performance – and we believe that the success of our company is linked to sustainability and the world around us. Through continuous improvement of the products we distribute, an ongoing responsibility to protect our planet and by employing people around the world, PepsiCo as a global company succeeds in successfully benefiting both society and shareholders. For more information, visit www.pepsico.co.

Source:

https://www.mynewsdesk.com/se/carlsberg_sverige_ab__/pressreleases/pepsi-max-r-utmanar-sin-stoersta-konkurrent-och-saetter-smaken-paa-spel-2534743

Coca-Cola Zero Sugar Lemon is here

Thu, 10 May 2018 11:20:59 GMT

The flavor has, among other things, been a success in Norway and is the perfect drink for the summer.

PRESS RELEASE

During the spring, Coca-Cola Zero Sugar Lemon is released in Sweden. The flavor has, among other things, been a success in Norway and is the perfect drink for the summer.

- We are happy to launch Coca-Cola lemon zero sugar. The most flavorful way to drink a Coca-Cola is with ice and a slice of lemon, so by adding ice to Coca-Cola lemon zero sugar you can enjoy a really good Coca-Cola, says Victoria Adolfson Brand Manager for Coca-Cola TM in Sweden.

The launch of a Coca-Cola zero sugar is in accordance with Coca-Cola in Sweden's sustainability commitment to reduce the amount of calories in the entire beverage portfolio by 20% by 2020.

The launch of Coca-Cola lemon zero sugar will be available from week 18 at Pressbyrån, 7-eleven, Hemköp and home evening. The flavor will be available in a 500 ml PET bottle.

Product information: Coca-Cola lemon zero sugar

Footnote: Updated image to new bottle design.

Coca-Cola Enterprises Sweden AB

Coca-Cola Enterprises Sweden AB produces, distributes and sells non-alcoholic beverages on the Swedish market. Some of the brands are Coca-Cola, Fanta, Sprite, MER, Burn, Bonaqua Silver, Powerade and Minute Maid. About 800 people work at Coca-Cola in Sweden, of which about 600 at the head office in Jordbro outside Stockholm. Around 1 million liters of beverage are produced here every day. In Sweden, Coca-Cola was launched in 1953. The recipe for Coca-Cola was created in 1886 by pharmacist John S. Pemberton in Atlanta, USA. For further information, please visit our website or follow us on Facebook

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-lemon-zero-r-sugar-aer-haer-2786973

Swedish national team players are illustrated on Coca-Cola cans

Fri, 20 Apr 2018 11:29:55 GMT

The Coca-Cola Company has a long history in football involvement and is one of FIFA's partners on a global level, a collaboration that started back in 1976.

PRESS RELEASE

In connection with the football World Cup, Coca-Cola in Sweden is launching specially made 33cl cans with illustrations of six players from the Swedish men's national football team. This is the first time ever that Coca-Cola® puts football players on its products.

The Coca-Cola Company has a long history in football involvement and is one of FIFA's partners on a global level, a collaboration that started back in 1976. On a national level, Coca-Cola has been a partner of the Gothia Cup since 2016 and the Swedish Football Association since 2017. Ahead of the upcoming football summer, Coca-Cola is launching a campaign together with Robin Olsen, Mikael Lustig, Jimmy Durmaz, Marcus Berg, Albin Ekdal and Andreas Granqvist, which involves each player getting their face illustrated with their autograph on Coca-Cola cans.

- It feels great to be part of Coca-Cola's campaign. I grew up with Coca-Cola and now to have my face on a can feels very cool, says Andreas Granqvist, team captain of the Swedish men's national team.

For Coca-Cola in Sweden, this is a unique campaign.

- Football unites, inspires and engages people worldwide. Coca-Cola has a long history of football events and therefore we are really proud to have illustrations of national team stars on our cans for the first time in Sweden, says Olivia Enquist, marketing director at Coca-Cola AB.

All illustrations of the players are available in Coca-Cola® classic, Coca-Cola zero® sugar and Coca-Cola® light flavors and are sold in limited edition.

- We have an extremely exciting and fast-paced period ahead of us, which we know engages the whole of football Sweden. That six of our players get to be the first ever to front Coke's products in Sweden feels exciting and shows how we lift and develop our partnership with Coca-Cola to a new level, says Håkan Sjöstrand, general secretary of the Swedish Football Association.

Coca-Cola AB and the Swedish Football Association signed a cooperation agreement with long-term ambition in June 2017, where Coca-Cola became an exclusive partner with its Coca-Cola® and Bonaqua® brands. This means that Coca-Cola is the official partner of the women's national team, the men's national team, the U21 national team and the E-sports national team.

From week 17 onwards, consumers can find the products in well-stocked stores.

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/svenska-landslagsspelare-illustreras-paa-coca-colas-burkar-2483083

Jason Derulo writes music for Coca-Cola

Mon, 19 Feb 2018 12:10:26 GMT

Jason is proud to have been given the honor of writing the song for Coca-Cola's World Cup campaign and is looking forward to the song's release on March 16th.

PRESS RELEASE

Today it becomes official that Coca-Cola has hired superstar Jason Derulo to write the song for Coca-Cola's global and comprehensive campaign during the World Cup. The song "Colors" will be used, among other things, in connection with all the activities that Coca-Cola is planning both before, during and after the tournament.

Jason Derulo and Coca-Cola have entered into a collaboration where Jason created the music Coca-Cola will use in its campaign during the soccer World Cup. The song Jason wrote is called "Colors" and is a tribute to the emotions and community all people experience during the world's biggest football competition.

- The World Cup is a global cultural and social phenomenon. Every time the World Cup happens, people gather together around the world because of the excitement and community the event creates. For us, football and music are intertwined in the strong experiences and emotions we get when we watch football or listen to music. Therefore, it feels extra exciting to have a superstar like Jason in our campaign and we are so excited to let the world hear this wonderful up-beat song, says Ricardo Fort, VP of Global Sports Partnerships at The Coca-Cola Company.

Jason is proud to have been given the honor of writing the song for Coca-Cola's World Cup campaign and is looking forward to the song's release on March 16th.

- I am very happy and proud to collaborate with Coca-Cola to create a song that celebrates each team and their fans. "Colors" represents all the flags and cultures around the world and everyone will want to dance to it. For me, it's also very fun to finally be able to talk about our collaboration now that the World Cup is approaching, Jason concludes.

Jason Derulo broke through as an artist around 2010 and one of his biggest hits is, among other things, "Want to want me" with around half a billion listens on Spotify. His hit "Swalla" has over 1.9 billion views on Youtube and he has sold gold on several occasions

Curious about Colors? Click here for a sneak peek .

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/jason-derulo-skriver-musik-till-coca-cola-2419042

Coca‑Cola Zero Sugar Launches in U.S. with New and Improved Real Coca‑Cola Taste

Wed, 26 Jul 2017 16:34:32 GMT

Since its 2005 introduction, Coca‑Cola Zero has refreshed hundreds of millions of fans across America with its real Coca‑Cola taste and zero calories.

Press release from The Coca-Cola Company:

New package design to hit store shelves nationwide in August

Since its 2005 introduction, Coca‑Cola Zero ™ has refreshed hundreds of millions of fans across America with its real Coca‑Cola taste and zero calories. From its U.S. introduction into the Coca‑Cola® trademark brand portfolio to its global expansion, the brand is sold in nearly 160 countries around the world.

Now, through in-house innovation and extensive market testing, Coca‑Cola Zero is getting a new name, new look and even more delicious taste. The no-calorie fan favorite will deliver an even better-tasting recipe and now be called Coca‑Cola Zero Sugar.

“More than 10 years ago, we launched Coca‑Cola Zero with a revolutionary recipe that gave fans real Coca‑Cola taste without the sugar and calories. The brand grew strongly after its launch and gained millions of loyal fans over time, but we recognized an opportunity to give the brand another boost and to encourage more Coca‑Cola fans to try a great-tasting zero-sugar product,” said Stuart Kronauge, business unit president, USA Operations and senior vice president, Marketing, Coca‑Cola North America.

“We’ve used our in-house innovation capabilities to make the great taste of Coke Zero even better and a lot like a Coke. To achieve this, we optimized the unique blend of flavors that gave Coke Zero its real Coca‑Cola taste in the new and improved Coca‑Cola Zero Sugar recipe. It’s delicious, refreshing and our best-tasting zero-sugar Coca‑Cola yet,” Kronauge continued.

As the company continues to create new beverages and evolve its recipes, Coca‑Cola Zero Sugar represents the company’s latest zero-sugar product innovation. It joins a roster of nearly 250 other delicious no- and low-calorie beverages offered in the U.S.

With more Coke Zero fans in the U.S. than in any other market in the world, consumer testing of the new recipe was conducted for over a year.

“We’re confident our new and improved Coke Zero Sugar recipe delivers a great taste that Coke Zero fans in the U.S. will love. We also hope that people who love the unforgettable taste of Coca‑Cola , but want less sugar, will try it and enjoy,” Kronauge added.

Along with the improved recipe and taste, Coca‑Cola Zero Sugar will have a new design that looks more like Coca‑Cola. The updated package design will feature the iconic red Coca‑Cola disc – a signature brand image synonymous with great taste – against the familiar black background known by loyal Coke Zero fans. In addition, the design prominently features “zero sugar” text to emphasize the drink does not contain sugar.

These packaging changes support the company’s “One Brand” strategy to bring its Coca‑Cola portfolio of beverages together as a single trademark brand to show fans we have a Coca‑Cola for everyone. The changes also support the company’s continued efforts to increase promotion of no- and low-sugar Coca‑Cola options to help people looking to reduce their consumption of added sugars.

“For years we have offered people a choice – every sparkling brand we sell has a great-tasting, no-sugar version,” Kronauge said. “Introducing a new and improved recipe for one of our most popular no-calorie brands represents one of the biggest investments we’ve made since the 2005 Coke Zero launch to increase trial and awareness of a zero-sugar Coca‑Cola option in the U.S.”

Coca‑Cola Zero Sugar will be available on store shelves nationwide starting in August. The product launch will be supported through a robust integrated marketing campaign, including television, digital, radio, outdoor, social media and retail advertising that will promote the brand’s great Coca‑Cola taste with zero sugar. Kicking off in September, the marketing campaign also will include an experiential sampling tour that will invite people in local communities across the country to try Coca‑Cola Zero Sugar.

This U.S. launch builds on the success and popularity of Coca‑Cola Zero Sugar already seen in Great Britain, Mexico and more than 25 other markets around the world. Volume sales of Coca‑Cola Zero Sugar (including legacy recipes) have grown by double digits globally year-to-date, with the strongest growth in Europe and Latin America, regions with the broadest availability of the new recipe. In North America in 2016, Coca‑Cola Zero was one of the top 10 U.S. sparkling brands, with 3.5 percent dollar sales growth (Beverage Digest Special Issue, June 2017).

Source:
https://www.coca-colacompany.com/media-center/coca-cola-zero-sugar-launches-in-united-states

About The Coca‑Cola Company
The Coca‑Cola Company is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca‑Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca‑Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.

For more information, visit www.coca-colacompany.com , and follow Coca‑Cola on Twitter , Instagram , Facebook , YouTube and Tiktok .

Coca-Cola launches "Dialekt-o-maten" – the world's first voice-controlled beverage vending machine

Thu, 06 Jul 2017 11:01:39 GMT

Dialekt-o-maten is a way to engage the Swedes in our summer campaign, where with a twinkle in our eye we want to get the Swedes to open their eyes to various holiday gems within the country's borders and not just to the classic holiday resorts abroad.

PRESS RELEASE

Between July 6-7, Coca-Cola is making the world's first dialect-controlled beverage vending machine, the Dialekt-o-maten, available to the public. By mimicking a phrase in one of the selected dialects, consumers have the chance to receive a Coca-Cola, directly from the Dialect-o food. Among the selected dialects, cities and towns all over Sweden are represented, from Abisko to Ystad, whose names are also printed on the bottles during the summer campaign.

This summer when it's really hot, there are few things that taste as good as an ice cold Coca-Cola. If you can say "I forgot my mobile phone in the car" in clear Vadstena-öskötska or "Oh, sikket grant veder" in Ystads-Skånska, you have a chance to get a Coca-Cola from Dialekt-o-maten.

- For us, Dialekt-o-maten is a way to engage the Swedes in our summer campaign, where with a twinkle in our eye we want to get the Swedes to open their eyes to various holiday gems within the country's borders and not just to the classic holiday resorts abroad. By also doing it with the Dialekt-o food, which is completely unique of its kind, we hope to be able to entertain our consumers while they get to enjoy an ice-cold Coca-Cola, says Olivia Enquist, marketing manager at Coca-Cola in Sweden.

To use the Dialect-o-mat, select a dialect you want to imitate and listen to the phrase being played. Then speak the same phrase, as similar to the original phrase as you can, for the chance to win a 50cl Coca-Cola. When you have succeeded in imitating the saying well enough, the machine rattles and out comes an ice-cold Coca-Cola. The dialect-o-food is available between July 6-7 in The Pavilion at Birger Jarlsgatan 21 in Stockholm.

From names to destinations in the new summer campaign

In connection with the summer campaign, Coca-Cola changes the labels on the bottles to Coca-Cola classic, Coca-Cola zero sugar and Coca-Cola light to 90 famous cities and exotic beaches in the world that Swedes often go to. Read more about the campaign at coke.se/sommar .

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-r-lanserar-dialekt-o-maten-vaerldens-foersta-dialektstyrda-dryckesautomat-2053066

Coca-Cola in Sweden responds to the Minister of Health's call with a calorie reduction of 20% until the year 2020

Tue, 05 Jul 2016 10:50:43 GMT

Promising to reduce the average amount of calories in the drinks they sell on the Swedish market by 20% until 2020.

PRESS RELEASE

On behalf of the government, the Minister of Health Gabriel Wikström addressed the challenges facing Swedish public health in May 2016. The minister highlighted in particular the lack of physical movement, as well as the excessively high intake of salt and sugar among the population. Because of this, he called for cooperation between society, authorities and producers of food and drink. Today, Coca-Cola in Sweden responds to this call by promising to reduce the average amount of calories in the drinks they sell on the Swedish market by 20% until 2020.

Most agree that there are no simple solutions to the public health challenges linked to Swedes' eating habits and lack of physical activity. According to the Minister of Public Health, it is required that all actors in society and business contribute to an improvement, where producers of food and drink have a significant role and a responsibility to shoulder.

- The calorie reduction that Coca-Cola is doing is a clear example of how food companies take their own initiatives to be able to offer consumers healthier products, says Marie Söderqvist, CEO at Livsmedelsföretagen.

- Over several years, we have made a number of changes, such as innovations of low- and calorie-free products, clear nutrition declarations on our labels, responsible marketing and smaller packaging sizes, says Pierre Decroix, CEO of Coca-Cola Enterprise Partners Sweden.

Coca-Cola in Sweden sells approximately 400 million liters of non-alcoholic beverages per year, of which 24% are already low- and calorie-free beverages. Between the years 2010-2015, the company has already reduced the average amount of calories in its product portfolio by 10%. New product launches include Coca-Cola Life (with 45% fewer calories) and Fanta Pineapple and Sprite Mint – which contain a combination of sugar and stevia extract.

- We think that the food and beverage industry has a responsibility and an obligation to respond to the call from the Minister of Public Health with clear goals and action plans. We are also keen to continue encouraging other players in the market to work together for better public health. A positive example is GEN-PEP, which the Crown Princess couple was involved in launching here at Almedalen yesterday, says Pierre Decroix.

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-in-sverige-svarar-paa-haelsoministerns-uppmaning-med-en-kalorireduktion-paa-20-fram-till-aar- 2020-1466062

Coca-Cola European Partners - the world's largest independent bottler now a reality

Mon, 30 May 2016 10:44:09 GMT

A company with approximately 25,000 employees serving over 300 million consumers in Western Europe.

PRESS RELEASE

Coca-Cola Enterprises Inc has together with Coca-Cola Iberian Partners S.A.U and Coca-Cola Erfrischungsgetränke GmbH formed Coca-Cola European Partners, the world's largest independent bottler. Coca-Cola European Partners includes Sweden, Norway, Belgium, Luxembourg, the Netherlands, France, Monaco, Great Britain, Germany, Portugal, Spain and Andorra.

The merger creates a company with approximately 25,000 employees serving over 300 million consumers in Western Europe.

Through constant innovation, Coca-Cola European Partners offers consumers the world's leading brands and the largest selection of high-quality beverages. The company will grow by creating value for customers and by offering them greater flexibility and speed to market supported by an adaptable supply chain.

Read more about the merger via the link .

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-european-partners-vaerldens-stoersta-oberoende-bottler-nu-verklighet-1422770

The next generation PET bottle made of 100% plants

Wed, 20 Apr 2016 10:32:50 GMT

PlantBottle is manufactured using a patented technology that converts natural sugar from plants but is also 100% recyclable.

PRESS RELEASE

Coca-Cola in Sweden is now showing the next generation PET bottle, made from 100% recyclable plant material, for the first time in Sweden. The prototype that The Coca-Cola Company has developed together with the biotechnology company Virent has been named PlantBottle. The new bottle can be found on the Rhubarb Garden's balcony, under Nordic Gardens at the Stockholm Fair between April 21-24.

PlantBottle is manufactured using a patented technology that converts natural sugar from plants but is also 100% recyclable. Since 2010, Coca-Cola in Sweden has been using bottles that consist of recycled plastic, new plastic and up to 30% plant-based material.

- The 100% PlantBottle was created on a small scale for the Expo fair in Milan at the end of last year to show that this technology is possible. It will take longer to create the infrastructure and production required to fully bring the technology to market. Such innovations are necessary for Sweden to reach its climate goals, but also for us in business, which is dependent on plastic, to achieve our ambitious goals to reduce emissions, says Rönnaug Vinje, head of sustainability at Coca-Cola Enterprises Sweden.

Back in 2009, The Coca-Cola Company launched the PlantBottle project with a bottle made from up to 30% plant-based material. Since then, it has manufactured and distributed over 35 billion bottles in almost 40 countries, including Sweden.

Facts Nordic Gardens

On Thursday 21 April, Nordiska Trädgår opens with this year's theme "Back to nature". From April 21-24, approximately 55,000 people interested in gardening and growing gather at the Stockholm Fair to take part in four inspiring days filled with plants, creative design ideas, the latest gardening gadgets, interesting talks and smart growing solutions.

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/naesta-generations-pet-flaska-av-100-vaexter-1378857

Coca-Cola in Sweden is the new main sponsor for Melodifestivalen

Tue, 02 Feb 2016 11:18:56 GMT

Coca-Cola is for the first time the main sponsor of Sweden's largest television event, which attracts a total of 20 million viewers, the Melodifestivalen.

PRESS RELEASE

For the next three years, Coca-Cola is for the first time the main sponsor of Sweden's largest television event, which attracts a total of 20 million viewers, the Melodifestivalen.

There is hardly anything more Swedish than Melodifestivalen, right? Every year, the Swedes flock in front of the TV screens - or on site at the preliminary competitions and the final - to see if the right song wins. Few events during the year give rise to such attention in the media and social media as Melodifestivalen. It is an event that is truly seen everywhere.

This year will be something very special in that Sweden will defend Måns Zelmerlöv's victory in the Eurovision Song Contest on home soil. Coca-Cola is then in place in Sweden through a three-year agreement as one of five main sponsors of Melodifestivalen (the others are Coop, Elon, Marabou and 321 Telenor).

- We are proud to be the new exclusive beverage supplier for Melodifestivalen. Coca-Cola is a global brand, but it is important for us to build relationships with our consumers at a local level. In Sweden, 95% of all our drinks are produced in Jordbro near Stockholm and we want to use our local assets in a context that is relevant to our consumers. Melodifestivalen is an excellent such occasion. With 3 million viewers each week, Mello is the event that brings families and friends together on Saturday night. This year it will be bigger than ever with all the fantastic artists who will participate and the Eurovision final which will be held in Stockholm in May, says Jon Aleksander Naess, marketing director for Coca-Cola Enterprises Sweden.

Coca-Cola has been creating joy for consumers for over 100 years. Through its sponsorship of the Melodifestivalen, the relationship with the Swedes is further strengthened through visibility during all competitions and finally the final.

Coca-Cola works in close collaboration with many of its customers with the campaign and competitions that go by the name "Steal the limelight". Among other things, there will be an opportunity in store to win vip packages for the final by sharing photos on Instagram with the hashtag #cokerampljuset. A price that money can't buy!

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-i-sverige-ny-huvudsponsor-foer-melodifestivalen-1306925

Coca-Cola bottles become work clothes

Mon, 21 Dec 2015 11:02:32 GMT

The idea for a 100 percent sustainable clothing collection came about two years ago through Coca-Cola Enterprises Sweden's partnership.

PRESS RELEASE

The Swedish textile company Another Textile Company (ATC) has developed a method to produce clothes in a sustainable way. The garments are made from recycled PET bottles and organic, Fair-Trade certified cotton waste. During 2015, approximately 40,000 garments are delivered to Coca-Cola Enterprises Sweden's restaurant and café customers.

The idea for a 100 percent sustainable clothing collection came about two years ago through Coca-Cola Enterprises Sweden's partnership with Adare International and Another Textile Company. ATC was commissioned to produce a line of 100 percent sustainable work clothes for restaurant and cafe customers of Coca-Cola Enterprises Sweden.

- Having the opportunity to implement this together with Coca-Cola Enterprises Sweden and Adare International is a favour. However, this is only the beginning, only imagination sets the limits to what we can do, and with the help of Coca-Cola we can now reach even wider, says Fredrik Strand, CEO of Another Textile Company.

The clothes are responsibly produced with consideration for both people and the environment, made from 60% polyester from recycled PET bottles and 40% Fairtrade and organic cotton waste. A study carried out by SGS shows that the new production reduces water consumption by as much as 99.9 percent compared to conventional textile production. Carbon dioxide emissions are reduced by 79%, energy consumption by 47%.

- Coca-Cola Enterprises Sweden is passionate about sustainability and is constantly looking for new opportunities to positively influence the environment. This is a unique opportunity for us to work with a circular economy. We can save on water, energy and carbon dioxide emissions, which is fantastic. ATC has also shown that it is possible to contribute to a sustainable society without the products becoming more expensive. Rather the opposite, says Rönnaug Vinje, head of sustainability at Coca-Cola Enterprises Sweden.

In addition to the environmental benefits, the project is also covered by so-called Living Wages, a program which means that an amount is paid out in addition to the regular price per garment, which goes directly to the workers' wages. The sum compensates the difference between the statutory minimum wage in the country and a real living wage. With the help of Living Wages, a textile worker should be able to support 2 adults and 2 children with food, housing, clothing, school, healthcare and insurance, something that the minimum wage alone is not enough for.

FACTS

The material

The method involves first grinding down PET bottles and processing them into fiber, then mixing 60% of the polyester fiber with 40% recycled organic Fairtrade cotton fiber from the spinning. The end result is a garment that is 100 percent recycled. In a first stage, Another Textile Company produces a line of work clothes for Coca-Cola Enterprises Sweden's customers. T-shirts, piques, sweatshirts, aprons and accessories for restaurant and cafe customers around Sweden. The finished clothes are shipped from India, where they are manufactured, to Sweden by boat. The freight is climate-compensated by planting forests in the manufacturing country, India.

The project

Living WagesMany textile factories in India pay minimum wage, the statutory minimum wage. The problem is that you can't live on it. With minimum wage, you can get food for the day if you're lucky, but it's not enough for much more. The factories Another Textile Company works with pay their workers 20 percent more than the minimum wage requires. ATC wanted to change the situation for those who work in production. That's why they created the Living Wages project. With the help of Living Wages, a textile worker should be able to support 2 adults and 2 children with food, housing, clothing, school, healthcare and insurance. Within the textile industry in developing countries, staff turnover is high. Before ATC introduced living wages, staff turnover was around 82 percent per year in the factory. One year after they introduced living wages, staff turnover dropped to 53 percent. In 2015, they are working to reduce it to 23 percent. This is something that benefits both the employees and the factories.

Another Textile Company

Another Textile Company was founded in 2006 by the brothers Anders and Fredrik Strand. The brothers have over 20 years in the textile industry behind them. Another Textile Company was founded through the dream of creating a different textile company that goes its own way and makes a difference.

The business idea is to develop and strengthen brands by designing and producing clothing and accessories for companies and organizations. ATC always invests in the highest quality, both in the choice of materials for sustainable manufacturing that takes place under good working conditions.

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-flaskor-blir-till-arbetsklaeder-1278656

The Coca-Cola® bottle turns 100 years old - Swedish designer behind the icon

Mon, 09 Mar 2015 10:50:15 GMT

It all started when The Coca-Cola Company announced a design competition in the United States with the aim of finding a packaging design that set the drink apart from its competitors.

PRESS RELEASE

The popular culture symbol, design classic and icon, the Coca-Cola bottle turns 100 years old this year. In 1915, the bottle was created, which has since become the world's most famous packaging. Swede Alexander Samuelsson had a decisive hand in the game when the bottle came into being – his name is on the patent as he led the design work that resulted in the iconic bottle.

It all started when The Coca-Cola Company announced a design competition in the United States with the aim of finding a packaging design that set the drink apart from its competitors. The design brief was simple; The bottle must be so unique that it can be recognized just by feeling it in the dark and that it can be identified if it is broken into pieces on the ground.

Alexander Samuelsson, who had emigrated from Surte in Västergötland to the USA a few years earlier, led the design work at the company Root Glass Company. His team won the competition and the bottle went into production in 1916 in Terra Haute, Indiana. The shape of the bottle was narrowed slightly to work in the bottling machines of the time, and has remained the same ever since. Its execution – with its billowing midsection and recognizable curves – has been hailed as the most successful product design ever.

- We are of course very proud of our iconic bottle, which today means as much to us as our logo. It is also extra fun to celebrate the bottle's centenary here, because there is a natural connection to Sweden through Alexander Samuelsson, says Eric Nilsson, brand manager at The Coca-Cola Company in Sweden.

The bottle has also gained significant popular cultural status and has inspired several artists, musicians and designers. Perhaps the most famous artist is Andy Warhol who depicted the bottle with "The Grocery Store" from 1962. The first to use the Coca-Cola bottle in his art, however, was the surrealist Salvador Dalí, who includes the bottle in the work "Poetry in America" from 1943.

This is how the bottle is celebrated in Sweden

The anniversary of the bottle will be marked in stores, through television advertising and other campaigns. But Coca-Cola is not alone in paying attention to the celebration of the bottle. Between March 7 and April 12, 2015, you will be able to take part in the exhibition "A design classic turns 100 years old - the Swedish history of the Coca-Cola® bottle" at the Technical Museum in Stockholm, which is being opened on the occasion of the bottle as a packaging innovation. With original sketches and bottles from The Coca-Cola Company's own collections, the exhibition tells about how the design came about, but also about how the packaging developed from the first sketches until today. Read more about the exhibition on the website of the Technical Museum.

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-r-flaskan-fyller-100-aar-svensk-designer-bakom-ikonen-1127392

Coca-Cola life® is launched in Sweden

Tue, 24 Jun 2014 15:14:53 GMT

This reduced-calorie cola drink contains one-third less sugar and one-third fewer calories than regular cola, and the sweetness comes from natural sources.

PRESS RELEASE

Today, Coca-Cola in Sweden announces that Coca-Cola life will be available in Sweden later this year. Sweden thus becomes one of the first two countries to launch the product in Europe. This reduced-calorie cola drink contains one-third less sugar and one-third fewer calories than regular cola, and the sweetness comes from natural sources.

Sweetened with a mixture of sugar and stevia extract, a 33 cl can of Coca-Cola life contains 89 calories and will join Coca-Cola®, Coca-Cola light®, and Coca-Cola zero® on store shelves from September. Coca-Cola life is the first innovation within Coca-Cola to be launched in Sweden since Coca-Cola zero in 2007.

Coca-Cola life and the sweetener - stevia extract - represent the latest in sweetener innovation. Stevia extract comes from the stevia plant that grows in South America.

Coca-Cola in Sweden also uses stevia extract as a sweetener in Glaceau vitaminwater.

The launch of Coca-Cola life is part of the company's global commitment in health and wellness, to offer consumers more options with fewer or no calories. During the last 12 months, Coca-Cola in Sweden has reduced the calorie content of Glaceau vitaminwater by reducing the amount of sugar and introducing stevia extract; launched smaller packaging sizes of Coca-Cola and recently announced that the company will get 120,000 Swedes more active by 2020, mainly through swimming.

A quarter of the cola drinks sold by Coca-Cola in Sweden are already low-calorie alternatives, and the launch of Coca-Cola life gives consumers even greater choice within the portfolio: Coca-Cola, Coca-Cola life with a third fewer calories1 and two calorie-free alternatives with Coca-Cola zero and Coca-Cola light.

Coca-Cola life will be manufactured in Sweden by Coca-Cola Enterprises Sweden in Jordbro outside Stockholm.

- We are happy to be able to add Coca-Cola life to our portfolio of Coca-Cola in Sweden. It complements our existing brands and is well positioned to meet changing lifestyle trends and provide people with a tasty cola drink with fewer calories and sweetness from natural sources, says Pierre Decroix, CEO of Coca-Cola Enterprises Sweden.

Coca-Cola life will be available in 33 centiliter cans and in 0.5 and 1.5 liter PET bottles. The packaging bottle for Coca-Cola life 0.5 liter is a Plantbottle, which is made of plastic from plant material up to 22.5 percent and approximately 25 percent recycled plastic.

Footnote 1: The amount of calories is a third lower compared to other sugary cola products in Sweden. Thanks to the use of stevia extract, the amount of sugar is reduced by 35 percent.

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-life-r-lanseras-i-sverige-1011533

Millions of Swedes get their name on the bottles

Mon, 12 May 2014 09:36:34 GMT

New for this year is that as many as eight out of ten Swedes will be able to find their name on the famous bottle.

PRESS RELEASE

Coca-Cola continues to pay tribute to the consumer. After last year's attention-grabbing campaign, the classic logo is once again replaced by the most common first names in Sweden. New for this year is that as many as eight out of ten Swedes will be able to find their name on the famous bottle.

To spread joy and celebrate the consumer, Coca-Cola is once again replacing its classic logo in the Dela en Coke campaign with the most common Swedish names. After a nice reception last year, more Swedes will find their name on the label this summer. In total, around 600 names will be on the labels, compared to 150 names last year.

- After the great reception last year, we want to pay tribute to our consumers and continue to inspire them to share joy with loved ones. Over 10,000 photos were shared on Instagram under the hashtag delaencoke. Now we are expanding the campaign so that even more people get their names on our iconic bottle, says Eric Nilsson, brand manager Coca-Cola Sweden.

The campaign now starts in May and runs until the end of August and is carried out in 70 markets at the same time, compared to 50 last year. In Sweden, 85 million bottles and cans will get new labels during the summer. Names will adorn the labels of Coca-Cola, Cola-Cola Light and Coca-Cola Zero. In addition to names, there will also be labels urging "Share a Coke with the Best" or "Share a Coke with Love".

- In addition to the commitment from consumers last year, we increased the soft drinks category within the service trade by ten percent during the campaign, which we are proud of, says Eric Nilsson.

For those who can't find their name after all, there are several possibilities to get a unique bottle. On delaencoke.se, it will be possible to order 20-centiliter glass bottles with your own name on them from July 1 and have them delivered to your home. It will also be possible to share a virtual bottle with a friend on Facebook via delaencoke.se from June 1. There are over half a million of the most common names in Europe to choose from. At various consumer and store events around the country, it will also be possible to get a unique can of Coca-Cola.

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/miljontals-svenskar-faar-sitt-namn-paa-flaskorna-993967

Brazilian football fever meets arctic cold

Mon, 24 Feb 2014 15:55:15 GMT

As a boost to the twentieth edition of the FIFA World Cup™ in Brazil, Coca-Cola is enabling a tour of the championship's legendary trophy to people around the world.

PRESS RELEASE

As a boost to the twentieth edition of the FIFA World Cup™ in Brazil, Coca-Cola is enabling a tour of the championship's legendary trophy to people around the world. In Sweden, it is Kiruna that has the honor of receiving the trophy. An exciting encounter between the rhythms, colors and warmth of Brazil and the Arctic landscape north of the Arctic Circle. Coca-Cola hopes that the visit will inspire an active lifestyle and surprise the people of Kiruna.

Coca-Cola has for many years supported the FIFA World Cup™ and is continuously working to get more people moving, through its commitment. Therefore, Coca-Cola chooses not only to support football in Brazil, but also to motivate people to an active lifestyle through the passion that exists for football.

- Soccer is the world's biggest sport and we at Coca-Cola want this summer's World Cup to be a championship where everyone feels involved. With the help of the joy of football, we want to inspire more people to move, because we believe that an active lifestyle and joy go hand in hand, says Eric Nilsson at Coca-Cola Sweden.

The well-known trophy for the FIFA World Cup™ visits Sweden between February 28 and March 2, which will be the only stop in the Nordics on the world tour that visits a total of 90 different countries. On March 1, the trophy will land north of the Arctic Circle for the first time. Despite the bitterly cold winter, Kiruna residents will have the opportunity to play soccer on a green outdoor soccer field. Kiruna residents are also invited to participate in a colorful Brazilian carnival that will go to the city hall where the World Cup trophy will be displayed.

- This is a good opportunity for us to showcase everything that is great about Kiruna. The beautiful nature and world-famous destinations such as the ICEHOTEL, the mine and the space station. We are very proud that Coca-Cola has chosen Kiruna as the Swedish stop on the cup's world tour, says Kristina Zackrisson, municipal councilor in Kiruna.

The day after the trophy has landed in Kiruna, it will be taken to the well-known ICEHOTEL in Jukkasjärvi to finish a collaboration between the hotel and Coca-Cola that started already last year. Then South America's foremost graffiti artist, Speto, visited the hotel to design the reception. Speto has also designed the graphic style for Coca-Cola and their FIFA World Cup™ activation.

Movement is Happiness

However, the commitment to contribute to an active lifestyle extends beyond this summer's FIFA World Cup™. Through the "Movement is Happiness" campaign, Coca-Cola has committed to activating more people around Europe by working with various grassroots projects for several years to come. In Sweden, Coca-Cola has recently signed a cooperation agreement with the Swedish Swimming Association. It is the largest and most long-term sports investment that Coca-Cola has made in Sweden. The work to support various swimming activities is extensive, spans several years and is divided into three main tracks – exercise, swimming skills and an elite effort before the Olympics in Rio de Janerio 2016.

Watch the film about Speto's visit to Jukkasjärvi and his contribution to the twenty-fourth construction of the ICEHOTEL:
http://www.youtube.com/watch?v=ILf6Y5DotzM

A film about the World Cup trophy in Kiruna will be published by Coca-Cola shortly after the visit to send a Swedish greeting to Brazil:
http://www.youtube.com/user/cocacola/videos

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/brasiliansk-fotbollsfeber-moeter-arktisk-kyla-964431

Pepsi recruits global Super team

Thu, 16 Jan 2014 17:53:00 GMT

Unites 19 of the world's best soccer players across five continents and nearly 20 countries.

PRESS RELEASE

Unites 19 of the world's best soccer players across five continents and nearly 20 countries. The star squad consists of Messi, van Persie, Wilshere, David Luiz, Agüero, Ramos, Kompany, Gomez, Dempsey and many more.

January 16, 2014, #FUTBOLNOW, Pepsi today unveiled its 2014 soccer squad, a squad that brings together unparalleled international talent to create one of the most iconic lineups ever. 19 of the world's best players from five continents and nearly 20 countries join forces with Pepsi to inspire fans around the world to live in the moment.

Superstar Leo Messi, Argentina international striker Sergio Agüero and young British talent Jack Wilshere are joined by Brazil defender David Luiz, prolific goalscorer Robin van Persie and Spain star defender Sergio Ramos as part of the global Pepsi line-up. These are complemented by additional football greats from around the world representing their home countries, including: Juan Guillermo Cuadrado (Colombia), Clint Dempsey (USA), Tarik Elyounoussi (Norway), Maynor Figueroa (Honduras), Mario Gomez (Germany), Vincent Kompany (Belgium ), Kemar Lawrence (Jamaica), Victor Moses (Nigeria), Peter Osaze Odemwingie (Nigeria), Oribe Peralta (Mexico), Andriy Pyatov (Ukraine), Mohamed Salah (Egypt) and Gylfi Por Sigurðsson (Iceland).

“Football has been my passion since I was a little boy and it's really one of the things I live for now. I am proud to once again have the opportunity to collaborate with Pepsi and represent them globally as part of this star-studded team," said four-time Ballon d'Or winner and Argentina captain Leo Messi.

Earlier today, the players revealed the full roster on social media, reaching fans worldwide.

David Luiz, a regular at Premier League club Chelsea and vice-captain of the Brazil national team, comments: "I'm excited about the partnership with Pepsi and proud to be part of such a good squad. For me, football is about doing the best of every second on the pitch and show love for the game - and for the fans. I can't help but celebrate with fans all over the world a big year for football."

The announcement of this year's squad also kicked off a series of exciting activities that will run throughout 2014 as part of Pepsi's football campaign. Not only will the players star in Pepsi's global TV commercials to be released later this year, a selection of them will also be featured on limited edition packaging and points of sale worldwide. These are specially designed to bring to life the players' style and enthusiasm for the game. Special commemorative packaging with the global Pepsi players will be released in April in Sweden, while features with music, art, digital interactive experiences and additional special products will be presented later in the year.

Kristin Patrick, Global Marketing Director at PepsiCo comments: "Pepsi has enjoyed a fantastic relationship with football for nearly 15 years. For our latest campaign, we have assembled our most impressive roster to date, consisting of players who truly embody the spirit of our brand and electrify us every time they step on the field. Our players know how to live in the moment and throughout the year we will partner with them to bring our fans exciting and engaging content, products and experiences – to bring fans closer to the game they love."

"All players in our world team are top players of rank. They are young, exciting and the best at what they do - qualities that make them perfect ambassadors for Pepsi," says Sofia Gullholm, Nordic Marketing Manager at Pepsico Norden.

For more information about "Live For Now" visit www.Pepsi.com .

About PepsiCo:

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com .

Source:

https://www.mynewsdesk.com/se/carlsberg_sverige_ab__/pressreleases/pepsi-vaervar-globalt-super-team-949645

Coca-Cola is reducing its water consumption

Thu, 29 Aug 2013 14:46:04 GMT

The water consumption to produce one liter of Coca-Cola in Sweden decreased by two percent in 2012 compared to the previous year.

PRESS RELEASE

The water consumption to produce one liter of Coca-Cola in Sweden decreased by two percent in 2012 compared to the previous year. The reduction is part of a larger project that Coca-Cola Enterprises Sweden is carrying out, where the climate footprint in the entire value chain is to be reduced by a third.

Between 2011 and 2012, water consumption decreased by two percent to produce one liter of Coca-Cola in Sweden, from 1.90 liters to 1.86 liters. The goal for 2012 was to reduce by three percent. The long-term goal is to get down to 1.2 liters of water per liter of Coca-Cola by the year 2020. The interim goal for next year is 1.5 liters.

- To reduce water consumption, we have, among other things, made our cleaning and washing up more efficient, which saves both water and chemicals. Many areas in the world are water-stressed and we therefore work hard to develop innovations and smart solutions, both in Sweden and internationally, says Peter Bodor, information director at Coca-Cola Enterprises in Sweden.

A large part of water use is used in the production process such as cleaning and rinsing. As of this year, a so-called PH basin is also used at production in Haninge, where the PH value in the water is equalized before it is released into the sewer.

- Our overall sustainability goal is to reduce the climate footprint of the drink in the consumer's hand by a third. We want to take responsibility for sustainable development that extends beyond our own operations and take an industry-leading role for sustainable development, says Peter Bodor.

In collaboration with Haninge municipality in 2012, a vulnerability analysis was made for the local water source. No risks were identified and the collaboration continues to continuously ensure water quality and accountability. It is this spring water that then becomes Bonaqua.

Coca-Cola Enterprises was one of the first companies to meet the standard for certification by the Carbon Trust Water Standard, an independent international institute that certifies companies on an annual basis that measure and reduce their water consumption.

Read more about how the Carbon Trust Standard certification works at carbontrust.com .

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-minskar-sin-vattenfoerbrukning-899286

Coca-Cola celebrates its consumers - Replaces a billion labels

Thu, 02 May 2013 11:05:07 GMT

For the first time in Sweden, the iconic text "Coca-Cola" is now being replaced on the bottles.

PRESS RELEASE

For the first time in Sweden, the iconic text "Coca-Cola" is now being replaced on the bottles. Instead, the 150 most common names will appear on the labels, giving you the opportunity to share a personalized Coke with your friends or family. At the same time, it is a tribute to all consumers who drink Coca-Cola.

- It is when we are together with loved ones that we are happiest and we want to make sure of that with this campaign. While we encourage our consumers to share a personalized Coke with their friends, we want to celebrate them. We want to say thank you in a simple and engaging way, says Eric Nilsson, brand manager at Coca-Cola Sweden.

Between May and August, 115 million bottles and cans filled with Coca-Cola will get a new label in Sweden. In total, over a billion bottles and cans in Europe are getting new labels. This applies to Coca-Cola, Coca-Cola light and Coca-Cola zero. The new labels will say, for example, "Share a Coke with Emma" or "Share a Coke with the family". The "Share a Coke" campaign wants to encourage consumers to share a personal Coca-Cola with their family or friends.

- It is the first time ever that we are replacing the iconic text with Coca-Cola on the bottle, and what better then to replace it with the names of those who love us the most - our consumers, says Eric Nilsson.

The campaign is running in eleven European countries at the same time. On the Swedish site, delaencoke.se, visitors will be able to create their own virtual Coca-Cola to share on Facebook, starting in mid-May. Visitors will also be able to write down their summer plans, which will then be animated. On the site, eleven winners a day will be presented in the Instagram contest "Share a Coke – Share a Photo", where consumers are invited to share their best summer photo under the hashtag #delaencoke. In several places in the country during the summer, there will be events where those who want can produce their own cans filled with Coca-Cola with any name they want.

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-hyllar-sina-konsumenter-byter-ut-en-miljard-etiketiter-861946

Beyoncé in Limited Edition

Wed, 24 Apr 2013 08:46:05 GMT

Now Pepsi releases a limited edition of cans with Beyoncé as the cover face.

PRESS R ELEASE

Now Pepsi releases a limited edition of cans with Beyoncé as the cover face. The world star thus becomes iconic and joins other big stars, including Michael Jackson and David Beckham, who have been honored to adorn a Pepsi can.

The Beyoncé cans are only available in limited edition and are part of the result of the collaboration between Pepsi and Beyoncé that began late last year. The collaboration will continue throughout Beyoncé's world tour. Beyoncé herself has also been involved in the creative work of developing the design and getting the right look for the cans. The inspiration is taken from the pop art of the twentieth century. Over the years, only a select few artists have been honored to adorn Pepsi cans, most recently Michael Jackson in a special edition.

- We are very satisfied with the result. Together with Beyoncé, we have really succeeded in achieving a "Pepsi effect" in the creative work and it is a joy to now finally see the end result in stores, says Sara Santoni, PR manager at PepsiCo Nordic.

The cans are available in stores from April and while stocks last.

On May 29th, Beyoncé will come to Stockholm, Globen, for a performance during her world tour “The Mrs. Carter Show World Tour 2013” presented by Pepsi.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

Source:

https://news.cision.com/se/carlsberg-sverige/r/beyonce-i-limiterad-upplaga,c9405672

Marc Jacobs new Creative Director for Coca-Cola Light (Diet Coke) celebrating 30 years

Wed, 06 Feb 2013 11:57:29 GMT

Coca-Cola light, the world's best-selling light soft drink, is pleased to announce that leading visionary Marc Jacobs has been appointed as the brand's Creative Director for the year 2013.

PRESS RELEASE

Today, Coca-Cola light, the world's best-selling light soft drink, is pleased to announce that leading visionary Marc Jacobs has been appointed as the brand's Creative Director for the year 2013. The partnership will be an exciting feature of the "SPARKLING TOGEHTER FOR 30 YEARS" campaign when the brand celebrates its 30th anniversary.

Marc Jacobs will add his creative visionary ability to the brand by creating a limited edition collection of Coca-Cola light packaging. In the collection, he brings together the chic and playful style of both style icons. Inspired by the past three decades, the elegant design celebrates charismatic strong women throughout the 80s, 90s and 00s with a humorous twist – fully in line with Jacob's own well-known style.

Marc Jacobs is one of the hottest and most influential designers of our generation and his style is characterized by a youthfulness with provocative artistry – the perfect partner for Coca-Cola light. With this exciting appointment, Coca-Cola light continues to build on its impressive heritage of fashion collaborations.

Marc Jacobs comments, "It's a huge privilege for me to become the new Creative Director of Coca-Cola light and to put my stamp on the 30th anniversary campaign. Coca-Cola light is an icon... and I love icons."

To celebrate the announcement, Coca-Cola light is launching a fun short film starring the designer himself. The film is called: "Marc Jacob's photo booth break". The teaser shows a flirtatious Marc Jacobs that brings to mind the legendary Coca-Cola light commercials from the 1990s with the handsome hunks. In his version, Jacobs interprets the commercial with a modern twist with style and light humor.

Synopsis

The film takes place in a gallery where the designer sits hidden in a photo booth with items of clothing falling to the floor. The only thing you see is his signature kilt. Three girl friends are drawn to the commotion with the camera flashes and investigate who the barefoot man might be. The drapery is pulled away and there sits Marc Jacobs drinking a Diet Coca Cola. The girls jump into the photo booth for a spontaneous photo session to celebrate Coca-Cola light turning 30 years old.

The exciting collection "Coca-Cola light Sparkling together with Marc Jacobs" in a limited edition of cans and other packaging, will be available for sale in northwestern Europe and the Nordics, including Sweden, from March 2013.

The designer creates a limited-edition collection of Coca-Cola light collectible bottles and cans where he combines the chic and playful style of both style icons with inspiration from the 80s, 90s and 00s. Marc Jacobs brings his unique vision to Coca-Cola light as Creative Director in the year 2013. To watch the "Marc Jacobs photo-break" teaser on YouTube, go to: http://CokeURL.com/MarcJacobs

About Coca-Cola Diet

Coca-Cola light® is the world's leading light soft drink
Coca-Cola light® is sold in 167 markets
A total of 2.7 billion people in Europe have consumed Coca-Cola light® since its launch in 1983
Over 7 billion people worldwide have drunk 336 billion liters of Coca-Cola light® in the last three decades
One portion (250 ml) of Coca-Cola light contains 0 calories
"Coca-Cola light" is a registered trademark of The Coca-Cola Company

For more information on 30 years of Coca-Cola light, visit:

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/marc-jacobs-ny-creative-director-foer-coca-cola-light-som-firar-30aar-834670

Pepsi in collaboration with Beyoncé

Mon, 10 Dec 2012 09:37:37 GMT

Pepsi begins a unique collaboration with one of the world's biggest music stars right now – Beyoncé.

PRESS RELEASE

Pepsi begins a unique collaboration with one of the world's biggest music stars right now – Beyoncé. The collaboration means that Beyoncé will take part in Pepsi's communication in the coming year, such as commercials, ads, and also adorn Pepsi's cans and bottles that she herself helped design.

In the 80s, Pepsi became known for a high-profile, far-reaching sponsorship with pop star Michael Jackson. Since then, Pepsi has sponsored several music and sports stars, from Madonna to David Beckham. The most recent venture was the global campaign "Football Remixed" where Pepsi collaborated with, among others, the Swedish soccer player Sebastian Larsson.

However, Pepsi's new partnership with Beyoncé will be a completely new way for Pepsi to work and also break new ground in how brands can connect with artists and shift from collaboration focused on sponsorship to partnership. This creates a new creative commercial collaboration that benefits both Pepsi and Beyoncé as well as the fans.

In addition to the fact that Beyoncé will appear in Pepsi's upcoming global commercial "Live for Now", appearing on advertising material, store material, Beyoncé has also been involved in designing Pepsi's cans and bottles that she will adorn.

- This will be a completely new way of working for us and it feels exciting to be involved in breaking new ground, says Sara Santoni, Nordic Marketing Manager at PepsiCo.

- Beyoncé is one of the world's biggest pop stars right now with 16 Grammys and over 100 million albums sold worldwide. She is also known for her creativity, passion and enthusiasm. Everything together makes her a perfect Pepsi ambassador, says Sara Santoni.

About PepsiCo

Source:

https://news.cision.com/se/carlsberg-sverige/r/pepsi-i-samarbete-med-beyonce,c9347879

The PET bottle of the future is gaining new ground

Wed, 29 Jun 2011 10:42:50 GMT

Coca-Cola is now introducing its PlantBottle, a fully recyclable PET bottle partially made from plant material.

PRESS RELEASE

Coca-Cola is now introducing its PlantBottle, a fully recyclable PET bottle partially made from plant material, on Coca-Cola, Coca-Cola light and Coca-Cola Zero. It is an important step for Coca-Cola, which works actively to reduce its environmental impact in all stages of its operations, from beverage production to packaging solutions and transport. The goal is to develop a PET plastic bottle that is made from 100 percent plant-based waste.

- We received an incredibly positive response when we launched PlantBottle at Bonaqua silver last autumn. The fact that we are now switching to PlantBottle in our largest beverage categories is definitely a step forward in our investment to reduce our climate impact and our dependence on oil-based materials, says Göran Holm, CEO of Coca-Cola Enterprises Sweden AB.

PlantBottle consists of 22.5 percent plastic made from the plant material molasses, a residual product from sugar production. PlantBottle is a packaging solution that generates a smaller CO2 footprint and is a step away from the use of oil-based plastics. It is 100 percent recyclable, approved in the Swedish deposit system and handled by the stores' usual return stations.

Coca-Cola launched PlantBottle on the Swedish market last fall, then on their Bonaqua silver spring water. The implementation of the new bottle went beyond expectations, among other things, Coca-Cola was awarded the Recycling Industries Inspiration Award 2010.

Since the global launch of PlantBottle in December 2009, 2.5 billion bottles have been put on the market in nine countries. In 2011, Coca-Cola globally expects to double its volume, with the goal of using PlantBottle for all PET packaging by 2020. The long-term vision is to develop recyclable plastic bottles that are only made from 100 percent plant-based waste.

Coca-Cola works actively all over the world to contribute to a reduced environmental impact, primarily in climate, water and packaging. Coca-Cola in Sweden has set climate targets to reduce carbon dioxide emissions by 80 percent by 2020 (base year 2004). So far, emissions have been reduced by 25 percent.

PlantBottle will be available in stores from June this year on pint packs for Coca-Cola, Coca-Cola light and Coca-Cola zero .

Coca-Cola Enterprises Sweden AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/framtidens-pet-flaska-vinner-ny-mark-656524

SkiStar and Coca-Cola begin collaboration: Coca-Cola takes an active approach to winter

Thu, 09 Dec 2010 10:58:00 GMT

SkiStar and Coca-Cola have started a collaboration in the ski resorts of Åre and Sälen.

PRESS RELEASE

SkiStar and Coca-Cola have started a collaboration in the ski resorts of Åre and Sälen, starting with the 2010/2011 season. Through the cooperation agreement, Coca-Cola becomes an exclusive partner to SkiStar in Åre and Sälen, where the focus is on creating a heightened experience for visitors both through a strong local presence and extensive national campaigns throughout the season.

Åre and Sälen are very popular tourist attractions with 2.5 million unique visitors per year of all ages. SkiStar is present at both resorts and the collaboration with Coca-Cola gives the visitor added value at the destinations. Coca-Cola becomes the exclusive partner for the beverage categories soda, packaged water, vitamin water, sports drink and still drinks, which includes the brands Coca-Cola, Coca-Cola light, Coca-Cola zero, Fanta, Sprite, MER, Bonaqua, Powerade and Glaceau vitaminwater.

- The collaboration with SkiStar makes it possible to demonstrate our commitment to encourage an active lifestyle. We have previously been involved in both the Olympics, the football World Cup and the EC and are now proud to collaborate with Sweden's largest alpine player, says Gustaf Wetterwik, Senior Business Manager Sparkling Beverages Coca-Cola Sweden.

Coca-Cola will be an active partner to SkiStar's events such as the World Cup of Freestyle in Åre, Ski Fantastic in Lindvallen, Sälen as well as Skutskjuet in Åre and Uppåt Väggen in Hundfjället, Sälen. Coca-Cola will also create added value for visitors to the destinations through permanent event installations such as a 150 square meter air cushion in Tandådalen's Superpark that makes it possible to test the big jump in a safe and fun way. In Åre, a permanent timing course will be built, between the top of the WC6 and the start of the Hummel lift, for everyone who wants to race against the clock. The season will also be filled with a number of other event concepts, all with a focus on offering an increased experience for visitors to the destinations.

- We look forward to an exciting winter together with Coca-Cola. For us, it is important to find partners who are active, committed and add something extra to all our visitors. We believe that Coca-Cola can offer this and add something to both the teenage gang, families with children and the elderly during the winter holidays, says Mathias Lindström, Sales & Marketing Director at SkiStar.

The collaboration will also be marketed locally at the destinations as well as nationally through an in-store campaign that runs from January to March next year (weeks 1-11) and which is supported in the media via billboards and in-store TV. In February, Coke Cabin is also launched, a cool Facebook application linked to the collaboration. In Sälen, the collaboration already started on the last weekend in November and in Åre it is the kickoff at Lucia.

SkiStar AB

SkiStar AB (publ), whose B shares are listed on Nasdaq OMX Mid Cap Stockholm, owns and operates ski facilities in the alpine destinations of Sälen, Åre and Vemdalen in Sweden and Hemsedal and Trysil in Norway. The market share is 50% in Sweden, 29% in Norway and a total of 41% in Scandinavia. The core business is alpine skiing with the guest's skiing experience at the center. Other activities are accommodation agency, ski school and ski rental.

Coca-Cola Drycker Sverige AB

Coca-Cola Drycker Sverige AB produces, distributes and sells non-alcoholic beverages on the Swedish market. Some of the brands are Coca-Cola, Fanta, Sprite, MER, Burn, Bonaqua Silver, Powerade and Minute Maid. About 800 people work at Coca-Cola in Sweden, of which about 650 at the head office in Jordbro outside Stockholm. Around 1 million liters of beverage are produced here every day. In Sweden, Coca-Cola was launched in 1953. The recipe for Coca-Cola was created in 1886 by pharmacist John S. Pemberton in Atlanta, USA. For further information, please visit www.Coca-Cola.se or follow us at http://www.facebook.com/cocacolasverige

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/skistar-och-coca-cola-inleder-samarbete-coca-cola-tar-aktivt-grepp-om-vintern-540703

Coca-Cola Drinks Sweden is bought by Coca-Cola Enterprises

Mon, 04 Oct 2010 09:50:02 GMT

Coca-Cola Enterprises has completed a transaction with The Coca-Cola Company.

PRESS RELEASE

Coca-Cola Enterprises has completed a transaction with The Coca-Cola Company which, among other things, means that they are buying the Swedish beverage manufacturer Coca-Cola Drycker Sverige AB. The Swedish company thus becomes part of the world's third largest independent Coca-Cola producer, a Western European operation headquartered in Atlanta and listed on the New York Stock Exchange (NYSE: CCE).

"The deal can be seen as a receipt for the successes we have created in Sweden and that there is strong confidence in how we run our business," says Göran Holm, CEO of Coca-Cola Drycker Sweden. "In recent years, we have expanded the product portfolio, worked intensively with customer focus and further strengthened our sustainability work."

"Europe is a platform for sustainable profitable growth, which we also demonstrated when we recently presented increased long-term financial goals," said John F. Brock, Chairman and CEO of Coca-Cola Enterprises Inc. "We are convinced that CCE has the the financial flexibility, operational focus and persistent leadership to continue to build on our success in these markets.”

"We have very competent employees who know what it takes to be a market leader in Europe and we welcome our new colleagues in Norway and Sweden," says Hubert Patricot, executive vice president and president, Coca-Cola Enterprises Europe Group. "We look forward to taking advantage of the growth opportunities we see ahead of us in our European markets."

Coca-Cola Drycker Sweden has been owned by The Coca-Cola Company since 2001. Coca-Cola Drikker AS, in Norway, will also be part of the new constellation. While Coca-Cola Enterprises has an international reach, their focus is always local and they always strive to be a responsible local employer and an asset to the community. Coca-Cola Drycker Sverige AB will change its name to Coca-Cola Enterprises Sverige AB at the turn of the year.

About Coca-Cola Enterprises, Inc.

Coca-Cola Enterprises, Inc. is the leading Western European marketer, distributor and producer of non-alcoholic beverages and the world's third largest independent Coca-Cola bottler. Headquartered in Atlanta, Georgia, the company is the sole licensed bottler for The Coca-Cola Company products in Belgium, France, the United Kingdom, Luxembourg, Monaco, the Netherlands, Norway and Sweden. For further information, please visit: www.cokecce.com

About Coca-Cola Drinks Sweden AB

Coca-Cola Drycker Sverige AB produces, distributes and sells non-alcoholic beverages on the Swedish market. Some of the brands are Coca-Cola, Fanta, Sprite, MER, Burn, Bonaqua Silver, Powerade and Minute Maid. About 800 people work at Coca-Cola in Sweden, of which about 650 at the head office in Jordbro outside Stockholm. Around 1 million liters of beverage are produced here every day. The recipe for Coca-Cola was created in 1886 by pharmacist John S. Pemberton in Atlanta, USA. In Sweden, Coca-Cola was launched in 1953. For further information, please visit www.Coca-Cola.se

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-drycker-sverige-koeps-av-coca-cola-enterprises-488355

Fuel up before the World Cup with Pepsi Max Wild Side: Pepsi launches forbidden fruit

Wed, 14 Apr 2010 16:41:49 GMT

In recent years, Pepsi has been a given element during the football World Cup. This summer's WC in South Africa will be no exception.

PRESS RELEASE

In recent years, Pepsi has been a given element during the football World Cup. This summer's WC in South Africa will be no exception. Those who already want a taste of this summer's big sporting event can satisfy their desire with Pepsi Max Wild Side, flavored with the typically African fruit baobab as a tribute to the host nation.

Pepsi is one of the world's most well-known logos and has always stood for simplicity and timelessness. The design has evolved over more than 100 years and if you follow the development of the brand, you can see that the design has changed a lot, while at the same time it has managed to retain its origins.

The graphic form that has now been adopted has been developed over a long period of time and with great resources. Shapes, lines and angles relate to the curves of the magnetic field and the lines and tilt of the globe. The logo also contains elements from some of the most influential artists in world history, including traces from Leonardo Da Vinci, Euclides and Le Corbusier. The new design is stylish, simple and at the same time retro-inspired.

Important years in Pepsi's development

Pepsi was first developed and produced in North Carolina in the early 1890s by pharmacist Caleb Bradham. The brand and the drink were patented in 1903 and since then the drink has not changed, while the design has undergone some changes. From the beginning, the drink was called Pepsi-Cola and the first logo gave the impression of being handwritten and each letter was richly embellished with details. As the public began to consume Bradham's drink, he decided to simplify the logo.

In the 1950s, the design was radically changed to be able to fit the cap to the glass bottle. In 1998, when Pepsi celebrated 100 years, the design was redesigned once more to celebrate the brand's innovation and global recognition.

Now is the time to launch Pepsi's new clothes in Sweden, and this means that Pepsi and Pepsi Max will get a new look. As before, the drink will be available in both bottles and cans, and the products are expected to be in stores at the beginning of March.

Source:

https://www.mynewsdesk.com/se/carlsberg_sverige_ab__/pressreleases/ladda-upp-infoer-fotbolls-vm-med-pepsi-max-wild-side-pepsi-lanserar-foerbjuden-frukt-395413

Pepsi's new design is launched in Sweden - simple design with hidden depths

Mon, 01 Feb 2010 17:32:10 GMT

The Pepsi bottle has a design that is well known all over the world. Now the appearance of the bottle is being changed.

PRESS RELEASE

The Pepsi bottle has a design that is well known all over the world. Now the appearance of the bottle is being changed and Sweden is the next country to take part in the new design, which on the surface might look simple. What is hidden behind the facade, however, is comprehensive studies and precision work based on naturally occurring forms and the greatest designers in world history.

Important years in Pepsi's development

Source:

https://www.mynewsdesk.com/se/carlsberg_sverige_ab__/pressreleases/pepsis-nya-design-lanseras-i-sverige-enkel-design-med-dolda-djup-367475

The world's best-selling sugar-free soft drink is celebrating its anniversary

Mon, 09 Jul 2007 08:06:23 GMT

Sweden was the first country in Europe to get Diet Coke, which here goes by the name Coca-Cola light. Coke Light was launched with a grand gala at Radio City Music Hall in New York City on July 29, 1982.

PRESS RELEASE

On the eighth of July 1982, Diet Coke was introduced in the United States. It was then the answer to many people's wishes – a Coca-Cola® without calories. Today it is the world's best-selling sugar-free carbonated drink. More than 119 million Diet Cokes are drunk every day and the drink is sold in 173 countries to the delight of diabetics and other health conscious people.

Sweden was the first country in Europe to get Diet Coke , which here goes by the name Coca-Cola light. Coke Light was launched with a grand gala at Radio City Music Hall in New York City on July 29, 1982. Although expectations were high, no one could have predicted how hugely popular the drink would become. Today, Coke Light has 40% of the global market for sugar-free soft drinks and is for many a part of their healthy lifestyle.

The following year, in 1983, Sweden became the first country in Europe to launch Coca-Cola light. Sweden was considered the perfect country to test the drink in, as the Swedes have historically proven to be curious and trend-conscious consumers. It was an immediate success in Sweden.

- Today Coca-Cola light is almost as classic as regular Coca-Cola and 24 years after it was introduced in Sweden, it is still a bestseller. In Sweden today there are 3 brands under Coke TM: Coca-Cola since 1953, Coca-Cola Light since 1983 and the latest addition Coca-Cola Zero since April 2007, says Peter Bodor, information manager at Coca-Cola Drycker Sweden AB.

The Coca-Cola Company is celebrating the 25th anniversary of Diet Coca-Cola by releasing a very small edition slim anniversary can in Atlanta, Coca-Cola's hometown. It will surely become a hot collector's item.

Dear child has many names…

In most of Europe, the soft drink is called Coca-Cola light
In France and Spain it is called Coca light
In the French-speaking parts of Canada it is called Coke Diète
In Puerto Rico in Spanish speaking areas of the US it is called Coca-Cola de Dieta
In Latin America it is called Coca-Cola light
In most English-speaking countries it is called Diet Coca-Cola
And in Japan it has been called No Calorie Coca-Cola since April 2007

1982 was the year when:

The group Iron Maiden released the album The Number of the Beast which reached number 1 in the UK album chart.
IFK Gothenburg won the UEFA Cup in football after 3-0 against Hamburger SV.
17-year-old Mats Wilander becomes the youngest ever to win the French Open tennis championships.
Steven Spielberg's film E.T. has its premiere in Sweden.
Ozzy Osbourne bites the head off a bat at a concert
Jessica Biel, Princess Madeleine and Asafa Powell were born
Scandinavia's first test-tube baby was born at Sahlgrenska hospital in Gothenburg.
Pacman was the most popular video game

Coca-Cola AB

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se .

Source: Coca-Cola Sverige

Big bets with new sugar-free soda for men: Coca-Cola wants to grow with Zero

Tue, 10 Apr 2007 07:01:22 GMT

Coca-Cola Zero is now being launched, a sugar-free soft drink specially developed for men. This is the biggest launch in Sweden and in the world for the Coca-Cola Company since the introduction of Coca-Cola Light "Diet Coke" 24 years ago.

PRESS RELEASE

Coca-Cola Zero is now being launched, a sugar-free soft drink specially developed for men. This is the biggest launch in Sweden and in the world for the Coca-Cola Company since the introduction of Coca-Cola Light "Diet Coke" 24 years ago.

The goal is to get Swedish men to increase their consumption of sugar-free soft drinks, which is low in an international comparison. The need for a sugar-free soft drink for men has been further accelerated by the intensified health debate and by the fact that today it is mainly girls who pick Coca-Cola diet and other diet products from the store shelves.

- We see that there is still a very large growth potential within the Swedish soft drinks market. This is partly due to the fact that diet consumption is low in an international comparison and that most diet products are marketed towards women, which has led to the loss of men in Sweden. With zero, we will grow above all by getting men to start drinking sugar-free soft drinks, says Göran Holm, CEO of Coca-Cola Drycker Sverige AB.

The consumption of sugar-free soft drinks has grown by 70% since 2001. Today we drink 12 liters of light soft drinks per person, which corresponds to approximately 1/5 of the total soft drinks consumption in Sweden. In an international comparison, this is relatively little. In e.g. Norway drinks 39 liters and in England 40 liters of diet soda, which corresponds to just over 1/3 of the total consumption in each country.

Young men in particular have a lower consumption of light soft drinks and this is where Coca-Cola sees the prospective consumers of Coca-Cola Zero .

A survey of 1,000 respondents conducted in January this year shows that the majority of guys who don't like diet soda cite the taste as the reason. Because Coca-Cola Zero tastes like classic Coca-Cola but without calories, Coca-Cola Zero fulfills the desires that exist.

Internationally, Zero has also had success. In Australia, for example, over half the population has tried Zero, and the product has thus achieved the greatest impact ever among consumers.

Even in Sweden, taste tests show that men are satisfied with Coca-Cola zero, two out of three say they will buy zero after tasting it.

- With Coca-Cola zero, we get a trilogy of cola drinks that cover a larger part of the market. Ordinary Coca-Cola Regular is marketed towards everyone, Coca-Cola light will go more towards women and Zero towards men, says Göran Holm.

Coca-Cola Zero is available in 200 cl, 150 cl, 50 cl and 33 cl glass bottles and cans. Coca-Cola Zero is commercially available from 2 April 2007.

Contents Coca-Cola Zero:

Carbonated water, coloring (E150d), acidity regulators (E338, E331), sweeteners (aspartame, acesulfame K), flavors (incl. caffeine), preservatives (E211). Contains a source of phenylalanine.

Nutritional value per 100 ml:

Energy: 1.4 kJ/0.3 kcal

Protein: 0g

Carbohydrate: 0 g (of which sugars 0 g)

Fat: 0 g (of which saturated fat 0 g)

Dietary fiber: 0 g

Sodium: 0 g

Market shares* % Item TCCC Carlsberg Spendrups PepsiCo Soft drinks total 44.1 9.2 12.7 8.7 Carbonated soft drinks** 42.4 Carbonated diet soda 50.3 Market share* % Cola segment - Coca-Cola reg. market leader, Light no.2 Coca-Cola Regular 48.7 Coca-Cola Light 12.9 Market share* % Light segment - Coca-Cola Light market leader Coca-Cola Light 31.6 * Source: ACNielsen Scanning, DVH+Gas stations, Rolling full year up to and including Feb -07, Market share in volume ** Not light.

Coca-Cola AB

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se .

Source: Coca-Cola Sverige

Addition: Coca-Cola Zero was initially launched in white cans and bottles. The first Coca-Cola Zero with black design was debuted in New Zealand.

Video: Coke sues Coke Zero for Infringement (funny commercial)

Sugar-free investment paves the way for success: Pepsi Max is growing like crazy and driving the soft drink market

Fri, 23 Mar 2007 09:20:06 GMT

The explanation is the consistent investment in sugar-free Pepsi Max, which grew a whopping 45% in the previous year.

PRESS RELEASE

Despite a soft drinks market with weak development, Pepsi is growing dramatically in Sweden. The explanation is the consistent investment in sugar-free Pepsi Max, which grew a whopping 45% in the previous year. Pepsi is thus significantly closing in on its major competitor Coca-Cola. PepsiCo is now also showing off a new youth-driven brand platform that will pave the way for continued success in 2007.

- Many competitors cannibalize themselves by investing as much in regular soda as in diet soda. With Pepsi, we have chosen a different path by focusing completely on the sugar-free version Pepsi Max in recent years. Last year's sales figures prove that we are exactly right. Pepsi Max is gaining market share after market share, says Christina Hellbom, Commercial Marketing Director at Carlsberg, which distributes Pepsi in Sweden.

- I like to compare soda with chewing gum. Today, nobody wants to buy chewing gum with sugar and I am convinced that the soft drinks industry is heading in the same direction. It's obviously fun that our original product is also growing, but it's Pepsi Max we're putting all our resources into. Pepsi Max is growing incredibly fast and now Pepsi Max is even bigger than regular Pepsi. It is completely in line with our strategy, says Fredrik Hjalmers, marketing manager for Pepsi in Sweden.

The gap to the competitor is narrowing

In 2006, 8 million more liters of Pepsi Max were sold in Sweden compared to 2005. This corresponds to a volume growth of as much as 45%. Pepsi Regular also grew and increased by approx. 17%, despite a relatively weak development on the soft drinks market. In 2006, the market grew by approx. 5% driven by sugar-free soft drinks.

Pepsi Max's share in light cola increased during the year from 27.2 to 31.7% and the gap to major competitor Coca Cola narrowed considerably. Last year the gap to Coca-Cola Light was 19.1 percentage points, by the end of 2006 it had narrowed to 11.4 percentage points. (Source: A.C. Nielsen R.12 tom. v.7)

Max Your Life - new brand platform

Pepsi Max is now investing heavily in order for the brilliant market development to continue. This spring, "Max Your Life", a new brand platform is launched in Sweden. The change marks a shift in Pepsi Max's communication with the target group. Now it is no longer large broad target groups that apply, but smaller segmented groups with different interests. The new platform is based on a comprehensive survey of young people's interests. The survey shows that young people are increasingly becoming individualists, and therefore, in the next six months, Pepsi will introduce about ten different design concepts aimed at different target groups.

With the target group's own interests in focus, PepsiCo has chosen to focus on various trends relevant to young people. Rock music, Cars, Hip Hop, fashion, football and DJ culture are the platforms that will characterize Pepsi Max's communication in Sweden.

- We will use the concept in all our communication with consumers and we will start with the design of the bottle labels. In 2007, a range of different Pepsi and Pepsi Max bottles with eight different expressions are introduced. The goal is to create individual loyalty and a more mutual dialogue by meeting different groups on their own home turf, says Fredrik Hjalmers.

During the year, the new brand platform will permeate several major investments from PepsiCo in Sweden.

Source:

https://news.cision.com/se/carlsberg-sverige/r/sockerfri-satsning-baddar-for-framgang--pepsi-max-vaxer-sa-det-knakar-och-driver-laskmarknaden,c266876

Report on cancer risk in the pancreas from Karolinska Institutet

Wed, 08 Nov 2006 07:16:25 GMT

The report's conclusion is that high consumption of sweet foods increases the risk of developing pancreatic cancer.

PRESS RELEASE

Comments from Coca-Cola on the occasion of KI's report on the link between soft drinks and pancreatic cancer.

Background: On November 8, 2006, a report from the Karolinska Institutet was published. The report's conclusion is that high consumption of sweet foods increases the risk of developing pancreatic cancer.

- We believe that it is important to have a holistic perspective when talking about the causes of pancreatic cancer. The entire person's lifestyle with diet, exercise, stress and alcohol habits should be weighed into the analysis. Focusing only on one substance, in this case sugar, gives a limited picture of reality.

- According to the report, those who drink the most soft drinks are also the ones who smoke and are the most overweight. How do you know that pancreatic cancer is not caused by these other factors?

- Coca-Cola has no self-interest in selling sugar-sweetened soft drinks. We work to offer a wide range of drinks that our consumers demand.

Almost all of our products are available as sugar-free alternatives, which is also the fastest growing category alongside water. It is also within this category that we invest the most and also develop the most new flavors. Many new products now only come in a sugar-free version.

- We believe that sugar-sweetened soft drinks, just like juice and other sugar-sweetened foods, have their place in a healthy lifestyle where there is a good balance between diet and exercise.

Coca-Cola AB

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/ki-rapport-139969

New version of Coca-Cola Light (Diet Coke) with improved taste

Tue, 14 Feb 2006 07:32:59 GMT

The new Coca-Cola light is a natural continuation of that investment, which aims to make the loyal consumers even more satisfied, while hopefully more people will find their favorite in the new Coca-Cola light.

PRESS RELEASE

In mid-January, Coca-Cola starts selling a new version of Coca-Cola diet with an improved taste. That the world launch takes place in Sweden is a conscious and strategic choice.

During the 90s, Sweden became known as the country where young, style-conscious people tried out new jeans brands, brands that are now seen all over the world. Before that, the first models of mobile phones had started to spread before they quickly spread further all over the world.

The software giants released the first versions of new programs and outdoor trends quickly gained a foothold before the Alps even learned to spell snowboarding. Sweden was simply the country in the world where young, knowledgeable and discerning consumers were given the power to control what would then become the next trend and success on the world market.

The position as a country at the forefront of new trends and products with young conscious consumers means that it is no coincidence that Coca-Cola chooses Sweden for the world launch of the new Coca-Cola light .

- Sweden is known for knowledgeable and discerning consumers. At the same time, interest in light products has increased significantly in Sweden in recent years, which is why it is no coincidence that Coca-Cola chooses Sweden as a test market, explains Peter Dimulkas, product manager for Coca-Cola light.

The challenge is great now that Coca-Cola chooses to change the recipe for one of its most successful products. But as important as it is to be proud of the success that has been, it is important to meet the new demands of young consumers. Because while it is obvious to enjoy the good life, it is equally obvious that it must not be at the expense of health.

In 2005, Coca-Cola invested heavily in developing its light range by launching three new light products .

The new Coca-Cola light is a natural continuation of that investment, which aims to make the loyal consumers even more satisfied, while hopefully more people will find their favorite in the new Coca-Cola light.

In mid-January, the new version of Coca-Cola light will be available for sale. If the new flavor goes home in conscious Sweden, yes - then it is free for further launch in the rest of the world.

Coca-Cola AB

Source: Coca-Cola Sverige