Pepsi
Pepsi-Cola_logo-2023-Today_logo-evolution-over-the-years_design_history_red-white-blue-black_Cola-Zero.com

Pepsi

PepsiCo


Pepsi-Cola, is a carbonated soft drink produced by Pepsico.


The drink began to be manufactured in the United States in the early 1890s by pharmacist Caleb Bradham in North Carolina to be used against stomach aches. In 1893 the product was launched as "Brad's drink" and in 1898 it changed its name to "Pepsi-Cola", and with this started one of the world's most successful stories of a consumer product. The name Pepsi comes from dyspepsia.


During the 50s, Pepsi wanted to get rid of its image as the cheap "kitchen cola". Then a new advertising campaign was launched with the message: "Be sociable. Have a Pepsi".


In 1963, "The Pepsi Generation" was launched in the commercials, and Pepsi thereby became the first product to be identified to such a large extent with the attitudes and lifestyles of its consumers rather than its own product characteristics. The same year, 1963, Pepsi released Patio Diet Coke. In 1964, the PepsiCo dropped the confusing brand clash, and Patio Diet Cola became now known as Diet Pepsi.


In 1975, "The Pepsi Challenge" was launched, one of the most successful marketing campaigns in history. Through blind tests in restaurants and stores, it was demonstrated that Pepsi was the cola that the consumer liked best.


In 1984, Pepsi returned to the "Generational communication" of the 60s. A new generation was now emerging and through commercials with Michael Jackson, Pepsi became "The Choice of a New Generation".


In the mid-80s and early 90s, Pepsi continued to use superstars from film and music in its commercials. Artists and celebrities such as Madonna, Cindy Crawford, Tina Turner, Michael J. Fox, Lionel Richie and Shaquille O'Neal have all been Pepsi stars.


In 1997 came a new commercial with the "Generational communication" where the new generation would be attracted to Pepsi by the Spice Girls and the "GeneratioNext" films.


In 1998, Pepsi had its 100th Anniversary - based on when "Pepsi-Cola" was founded.


In June 1, 2007, Diet Pepsi MAX was introduced in the United States, and later in Canada (March 2008). "Diet" was dropped from the name in early 2009. Pepsi MAX is a zero-calorie, sugar-free cola.


In June 29, 2015, PepsiCo announced several product changes which, among other changes, announced that Pepsi MAX would be renamed in North America as Pepsi Zero Sugar. In international markets, PepsiCo still uses the Pepsi MAX name.


In 2023, Pepsi had its 125th Anniversary - with a new logo and visual identity, marking the iconic brands next era.


Pepsi Light (Diet Pepsi), Pepsi MAX and Pepsi Zero Sugar are PepsiCo's main products of sugar free cola soft drinks.


Pepsi.com website »


USA  |  Founded in 1893

Pepsi in social media

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Pepsi's three (3) best sellers

Pepsi is a cola-flavored carbonated soft drink produced by PepsiCo.

Some of Pepsi's biggest collaborations

Pepsi's strongest weapon is advertising, and they have collaborated with a lot of world-icons, like:

Madonna, Michael Jackson, Britney Spears, Marlon Brando, Cindy Crawford, Elton John, Beyoncé, Jennifer Lopez, Christina Aguilera, Ray Charles, David Beckham, David Bowie, Tina Turner, Kanye West, Shakira, Janet Jackson, Mariah Carey, Jeff Gordon, Nicki Minaj, Cardi B, Steve Martin, Ben Stiller, Lionel Messi, etc.

  • pepsi_biggest-collaborations_advertising_world-icons_Ben-Stiller_Steve-Martin_cola-zero.com
  • pepsi_biggest-collaborations_advertising_world-icons_Beyonce-_cola-zero.com

    Beyoncé

    Collaborated with Pepsi.

    Pepsi

    • This is campaigns that may no longer be active.

    11 products (Cola Zero) from Pepsi

    Do you like cola with sugar better? Then visit www.Cola-Original.com

    Pepsi Original VS Pepsi Zero Sugar & Pepsi MAX

    Pepsi Original have 142 calories, Pepsi Zero Sugar and Pepsi MAX 1 calorie.
    1 can of Pepsi Original with sugar = 142 cans of Pepsi Zero Sugar or Pepsi MAX.

    142-calories_1-can-of-Pepsi-Original-with-sugar_is_like_142-cans-of-Pepsi-MAX-Zero-Sugar_Cola-Zero.com
    Pepsi-Cola_logo-2023-Today_logo-evolution-over-the-years_design_history_red-white-blue-black_Cola-Zero.com

    Most popular slogans

    Pepsi slogans over the years. Which one is your favorite?

    Current

    • "Thats what i like" (2021 - present)


    Old ones

    • "The Choice of the New Generation" (2020)
    • "For the Love of it" (2019)
    • "Live For Now" (2012)
    • "The Best Drink Created Worldwide" (2012)
    • "Change The Game" (2012)
    • "Where there's Pepsi, there's music" (2012) - Used for the 2012 Super Bowl commercial
    • "Born in the Carolinas" (2011 - present)
    • "Summer Time is Pepsi Time" (2011 - present)
    • "Every Pepsi Refreshes The World" (2010 - present)
    • "Refresh Everything" and "Every Generation Refreshes the World" (2009 - present)
    • "Something For Everyone" (2008 - present)
    • "Pepsi is #1" (2008)
    • "More Happy" and "Taste the one that's forever young" (2007-2008)
    • "Why You Doggin' Me" and "Taste the one that's forever young" (2006-2007)
    • "Its the Cola" and "Dare for More" (2003)
    • "For Those Who Think Young" and "The Joy of Pepsi-Cola" (1999-2000)
    • "It's the cola" (1998-1999) - 100th anniversary commercial
    • "Generation Next" (1997-1998)
    • "Change The Script" (1996)
    • "Drink Pepsi. Get Stuff" (1995-1996) - See Netflix documentary "Pepsi, Where's My Jet?"
    • "Nothing Else is a Pepsi" (1995)
    • "Double Dutch Bus" (1994-1995)
    • "Right Now" (1993-1994)
    • "Be Young, Have Fun, Drink Pepsi" (1992-1993)
    • "The Choice Is Yours" (1992)
    • "Gotta Have It" and "Chill Out" (1991-1992) 
    • "Pepsi. A Generation Ahead" (1989)
    • "Pepsi. The Choice of a New Generation" (1984-1988) and (1990-1991) 
    • "Pepsi Now! Take the Challenge!" (1983-1984)
    • "Pepsi's got your taste for life" (1981-1983)
    • "Catch That Pepsi Spirit" (1980-1981)
    • "Join the Pepsi People (Feeling Free)" (1977-1980) 
    • "You've Got a Lot to Live, and Pepsi's Got a Lot to Give" (1969-1975)
    • "(Taste that beats the others cold) Pepsi Pours It On". (1967-1969)
    • "Come Alive, You're in the Pepsi Generation" (1964-1967)
    • "Now It's Pepsi for Those Who Think Young" (1961-1964)
    • "Say Pepsi, Please" (1957-1958)
    • "Any Weather is Pepsi Weather" (1950-1957)
    • "More Bounce to the Ounce" (1950)
    • "Twice as Much for a Nickel" (1939-1950)


    Trademarks and Slogans owned by Pepsi/PepsiCo
    What is a slogan? A slogan is a memorable motto, phrase or melody used in advertising and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. Slogans is intended to stick in people's brains. The purpose of advertising is to make people associate a slogan with a brand.

    Missing a slogan?

    FAQ about Pepsi

    Find more FAQ about Cola Zero here

    • 1. What is cola?

      Cola is a sweet, dark-colored carbonated soft drink that often contains coloring agents and caffeine.


      The cola drink's taste comes from a mixture of different citrus aromas, such as lemon, lime and orange, as well as various spices, such as cinnamon, vanilla and nutmeg. Cola can also come from kola nuts or coca leaves.


      The drink is sweetened either with sugar or some form of sweetener, such as isoglucose, stevia (which contains artificial additives) or completely artificial sweeteners. Which sweetener depends on the product and who the manufacturer is. Cola usually contains phosphoric acid instead of citric acid, which is more common among other soft drinks. Most colas are produced with caffeine, but are now also available as decaffeinated.

    • 2. What is Cola Zero?

      Cola Zero Sugar is a sugar free cola (soda/soft drink), that looks and tastes like a regular cola original, but without the sugar.

    • 3. Is Cola Zero really zero sugar?

      Cola Zero is a zero-sugar and zero-calorie cola.


      A can (33 cl) of regular cola contains 142 calories and 41 grams of sugar, while a can (33 cl) of Cola Zero contains only 1 calorie and 0 g of sugar.


      Examples of cola original/cola zero from brand: Pepsi.

    • 4. Is Cola Zero good for you?

      The best is, of course, to drink tap water. What you should drink is, of course, only you decide and depends on how your diet looks in general.


      If you choose to drink soft drinks, are heavy consumers of regular Cola, are trying to cut down on foods containing sugar and think that the older diet variants taste worse, Zero can absolutely be a healthy alternative. If you like Light/Zero, it's an even better option than regular Cola, based on the current state of knowledge. If your consumption is low, it doesn't make a big difference if you choose between regular (original) and the Zero-variant.

    • 5. Why is it called Cola Zero?

      The “Zero” in the original Cola Zero's name referred to its lack of calories. The brands went with the name to sell the drink to men, who according to studies found the name “Light Cola” insufficiently masculine.

    • 6. Is Pepsi Zero Sugar same as Pepsi MAX?

      Yes. First there was "Pepsi MAX", then it's name was changed to “Pepsi Zero Sugar” in the US and several other markets. The product was/is the same, only the packaging and name is different.


      Pepsi Max is still available primarily in Asian and European markets (Sweden, Norway, etc.) but is accactly the same as Pepsi Zero Sugar.

    • 7. How can I find out more about PepsiCo?

      To learn more about PepsiCo, Pepsi-Cola, products, history, purpose, vision, etc. Please visit the PepsiCo website.

    • 8. What are the biggest Cola brands?

      There are many different manufacturers worldwide, but the most famous (and most successful) are Coca-Cola (The Coca-Cola Company) and Pepsi (PepsiCo).

    • 9. Why is cola not made without dyes?

      PepsiCo make Crystal Pepsi between 1992-1994 in U.S and Canada, which was a colorless/transparent cola drink. Pepsi themselves described Crystal Pepsi as an "Clear Cola".

    • 10. What was Crystal Pepsi?

      Crystal Pepsi was a clear cola soft drink made by PepsiCo. It was originally released in the US and Canada from 1992 to 1994. Crystal Pepsi was like any regular cola - but without any coloring.

    • 11. What is "The Cola Wars"?

      It is the competitive wars between the two biggest rivals: Coca-Cola (The Coca-Cola Company) and Pepsi (PepsiCo).


      In the late 1970s and early 1980s, the competition escalated until it became known as The Cola Wars. These companies competed to have the best, tastiest and best-selling cola. They have engaged in cross-targeted marketing campaigns for the direct competition between each company's product lines, particularly their flagships, Coca-Cola Original and Pepsi. Today, both companies exist and compete in over 200 countries. In some markets Coca-Cola leads, in others Pepsi leads.


      What is competition?

      Competition is about giving consumers choice. When firms compete, on fair terms, they are stimulated to become more efficient. This creates the conditions for higher quality goods and services and for new products while keeping prices down.

    • 12. Is Diet Pepsi same as Pepsi Light?

      Yes. First there was "Diet Pepsi", when the product lansches in 1964. Later the name was changed to “Pepsi Light” in Sweden and several other markets, to compete with Coca-Colas "Light" (also called Diet Coke, depending on market). Diet Pepsi/Pepsi Light is the same soft drink, only the packaging and name is different.


      Pepsi Light is still available primarily in Asian and European markets (Sweden, Norway, etc.) but is accactly the same as Diet Pepsi/Pepsi Diet.

    • 13. Who was first with the classic "cola red" on their logo, Coca-Cola or Pepsi?

      Pepsi's very first logo, under the name Brad's Drinks, was blue. When the name was changed to Pepsi-Cola, a new logo was also launched with the classic cola red, which today is often more characterized by Coca-Cola.


      Coca-Cola's first test with a red logo took place between 1891-1899, while Coca-Cola's black logo was still in use. Not until 1934, 36 years after Pepsi, did Coca-Cola launch their red logo, which has only had minor design improvements since then.


      1951 was the first year that Pepsi-Cola had the colors blue, white and red on its logo - colors that characterize Pepsi today.


      The classic "cola red" is still featured in both Coca-Cola's and Pepsi's logos, largely because it is the color that attracts the human eye the most.


      See all Pepsi logos over the years here


      See all Coca-Cola logos over the years here

    • 14. What is Pepsi MAX?

      Pepsi MAX (also called Pepsi Zero Sugar) is a soft cola drink for people who want all the taste of Pepsi Original, but without the sugar and calories.


      First there was "Pepsi MAX", then it's name was changed to “Pepsi Zero Sugar” in the US and several other markets, to compete with Coca-Cola Zero  Sugar (also called Coke Zero, depending on market). Pepsi Zero Sugar/Pepsi MAX is the same, only the packaging and name is different.


      Pepsi Max is still available primarily in Asian and European markets (Sweden, Norway, etc.) but is accactly the same as Pepsi Zero Sugar.

    Diet Pepsi or Pepsi Light

    What are the differences?

    pepsi-diet-light-zero-sugar-zero-calorie-plastic-bottle-50cl_cola-zero.com
    pepsi-light-diet-zero-sugar-zero-calorie-plastic-bottle-50cl_cola-zero.com

    • Is Diet Pepsi same as Pepsi Light?

      Yes. First there was "Diet Pepsi", when the product lansches in 1964. Later the name was changed to “Pepsi Light” in Sweden and several other markets, to compete with Coca-Cola Light (also called Diet Coke, depending on market). Diet Pepsi/Pepsi Light is the same soft drink, only the packaging and name is different.


      Pepsi Light is still available primarily in Asian and European markets (Sweden, Norway, etc.) but is accactly the same as Diet Pepsi/Pepsi Diet.

    Pepsi Zero Sugar or Pepsi MAX

    What are the differences?

    pepsi-zero-sugar-plastic-bottle-50cl_cola-zero.com
    pepsi-max-plastic-bottle-50cl_cola-zero.com

    • Is Pepsi Zero Sugar same as Pepsi MAX?

      Yes. First there was "Pepsi MAX", then it's name was changed to “Pepsi Zero Sugar” in the US and several other markets, to compete with Coca-Cola Zero  Sugar (also called Coke Zero, depending on market). Pepsi Zero Sugar/Pepsi MAX is the same, only the packaging and name is different.


      Pepsi Max is still available primarily in Asian and European markets (Sweden, Norway, etc.) but is accactly the same as Pepsi Zero Sugar.

    Pepsi logo history over the years

    Pepsi was founded in 1893 and has so far had 22 different logos.

    August 28th is the Pepsi brand’s official birthday.

    See Pepsis logo evolution here

    Summary - The evolution of Pepsi logo design through the years

    Which is your favorite?

    Pepsi-Cola_PepsiCo-Inc-Company_logos-summary_logo-evolution-over-the-years_design_history_1893-current_blue-white-red-black_Cola-Zero.com_22_NEW

    The logo that Pepsi has had for the longest time (27 years) is "1907 - 1934":

    Pepsi-Cola_logo-1907-1934_logo-evolution-over-the-years_design_history_red-white_Cola-Zero.com

    Information

    The brand can have more cola drinks in their beverage portfolio than what is presented on Cola-Zero.com, this is because we are only a site for sugar-free soft drinks with cola flavor. Visit the brand's website if you want to know more about their other colas with sugar. 


    Cola-Zero.com is an unofficial, non-profit, non-commercial website and fanpage about soft drinks of cola without sugar - and makes no claims regarding brands, trademarks or products of any kind.


    Cola-Zero.com has no connection to this brand. You cannot buy products directly from Cola-Zero.com, therefore we refer you to the brand's own sales channels.

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