PRESS RELEASE

Apotekarnes comes this year with a refreshing Christmas present for all must lovers – a Christmas must with the taste of orange that is perfect for all Christmas festivities. Apotekarne's Julmust Apelsin will appear on store shelves in just a couple of weeks.

Apotekarnes Julmust has a long history and has long been as obvious a part of Swedes' Christmas celebrations as herring and ham. With a market share of 73 percent and sales of over 30 million liters of Christmas must a year, Apotekarnes is simply a must on the Swedes' Christmas table. Now Apotekarnes welcomes a new family member with the taste of orange.

- This year it has been full speed in the Santa workshop and it feels great to present an exciting new must-have. Apotekarnes Julmust Apelsin is sugar-free and has a clear orange taste. It is perfect for all Christmas celebrations and is best enjoyed chilled, says Fanny Nihlvin, brand manager for Apotekarnes.

Apotekarnes Julmust Apelsin comes in two formats, a 1.4 liter bottle and a 50 centiliter bottle and is available in stores from week 40.

Sugar-free Christmas must increasingly popular

In recent years, the sugar-free Christmas must has taken an increasingly large share of the total consumption and increased last year by 7 percent.

- Consumers are also demanding new flavors and innovations. Apotekarne's new sugar-free version with an orange flavor is therefore a good complement to the traditional must, which today is available as both sweetened and sugar-free, says Fanny Nihlvin.

About Apotekarnes

Apotekarnes Bryggeri was founded in 1874 when Stockholm's pharmacists merged into Apotekarnes Mineralvattens AB. From the beginning, only water types were produced, but since 1908 soft drinks have also been produced. In 1964, Apotekarnes was incorporated into Pripps and since 2001 the brewery has been part of Carlsberg Sweden.

Carlsberg Sweden

We are Brewing for a Better Today & Tomorrow

Carlsberg Sweden is, with more than 50 strong brands, Sweden's leading beverage company. We develop, manufacture, distribute, market and sell beer, cider, mineral water and soft drinks. Some of our well-known and popular brands are Falcon, Carlsberg, Eriksberg, Ramlösa, Somersby and Pepsi. Carlsberg Sweden's success is a combination of strong local and international brands, brewing tradition and sustainable business that stretches back more than 300 years. By being innovative, we drive the development of Swedish drinking culture, while at the same time protecting tradition, craftsmanship, high quality and sustainability. Read more about Carlsberg Sweden and our sustainability work Together Towards Zero.