PRESS RELEASE

Today, Coca-Cola launches its long-awaited annual Christmas campaign. This year's Christmas campaign 'The World Needs More Santas' highlights the good deeds in everyday life and celebrates the passionate people around us. By celebrating kindness, Coca-Cola wants to contribute to the Christmas spirit and inspire us all to bring out our inner Santa.

For many, the magic of Christmas begins to blossom when the classic Coca-Cola Christmas commercial appears on TV. It will of course also be shown this year, but Coca-Cola has also produced a brand new commercial to spread even more Christmas spirit. In the film, we get to see how magic comes to life the more kindness that is spread through small and large actions in everyday life. We get to see a city where hundreds of Santa Clauses walk the streets and do good deeds. The film reminds us that there is an "inner Santa" inside all of us and how important it is to care about those around us and do kind things for others.

- Even the smallest acts of kindness can warm the heart, do good and bring people together. That's why we at Coca-Cola want to remind you that kindness is contagious by awakening our inner Santa Claus to spread the magic of Christmas, says Sara Andersson, brand manager for Coca-Cola in Sweden.

Coca-Cola has been associated with the image of the classic Santa Claus since he first appeared in Christmas advertising in the 1920s. In 1931, Coca-Cola commissioned the illustrator, also a native of Sweden, Haddon Sundblom from Michigan to create images of Santa Claus to be used in the company's Christmas advertisements. Since then, the red-clad merry Santa Claus has been synonymous with Christmas and the originals of Sundblom's work can be found in art galleries around the world.

This Christmas, Coca-Cola in Sweden wants to highlight people around the country who create the best kind of magic and make the world a little kinder. Therefore, the work now begins to look for a number of zealots and initiatives that in a particularly fine way represent the magic of Christmas and contribute to a kinder world. These will be celebrated by Coca-Cola in several channels and supported in various ways so that they can do even more and inspire more people to good deeds.

Support for the initiatives is provided by Coca-Cola in Sweden. As part of this project, employees at Coca-Cola will also have the opportunity to actively participate and support local initiatives around the country. All employees at Coca-Cola have a number of days each year to spend on volunteer work to contribute to a better world together. Earlier this year, among other things, a rubbish picker's day was organized where people contributed to collecting over 5 tonnes of scraps from land and water.

Coca-Cola has also created a digital experience in the form of a quiz to find out what kind of Santa Claus you are - the generous, happy, caring or empathetic. Download the Coke app to take the quiz and see below links for more information.

Coca-Cola Sweden wishes you a Merry Christmas!

Santa quiz - click here!

Read more about the Swedish campaign here.