PRESS RELEASE

Now it is clear that Coca-Cola will begin long-term ambassadorships with five of Sweden's top footballers ahead of the European Football Championship this summer: Kosovare Asllani, Filippa Angeldahl, Hanna Glas, Fridolina Rolfö and Sofia Jakobsson.

Coca-Cola chooses to invest heavily in women's soccer and teams up with five of Sweden's most skilled soccer players and kicks off the collaboration ahead of the upcoming European Championships in England.

Real Madrid star Kosovare Asllani has been part of a solid collaboration with Coca-Cola for the past three years, where she has been immortalized with her own statue, among other things. The statue was produced by Coca-Cola together with the Swedish Football Association in the campaign Football Forevher 2019. In addition to the collaboration with Kosovare Asllani being extended by three years, the beverage brand has now chosen to associate four more national team players ahead of the European Championships.

"The women's national team has always been close to our hearts and we are very proud that this year we have the opportunity to switch gears and collaborate with more players during the year. Now we're cheering for the national team to EC victory!", says Victoria Adolfsson, brand manager, Coca-Cola Sweden.

All of the professionals are active for major clubs around the world, including Bayern Munich, Real Madrid and Manchester City. Kosovars Asllani, Filippa Angeldahl, Hanna Glas, Fridolina Rolfö and Sofia Jakobsson all play in the Swedish women's national team, often in the starting eleven, and are now ambassadors for Coca-Cola.

"It has been a fantastic journey with Coca-Cola and I am happy that we are extending our collaboration. That we are now growing and becoming more in the Coca-Cola family feels wonderful," says soccer professional Kosovare Asllani.

The ambassadorships start in the spring of 2022 and span at least eight months.

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Royal Bliss®. In Jordbro outside Stockholm, Coca-Cola Europacific Partners Sverige AB produces approximately 1.4 million liters of beverage every day. All Coca-Cola in Sweden's PET bottles consist of 100 percent recycled plastic and are recyclable. For further information please visit coca-cola.se.

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-storsatsar-paa-damfotboll-inleder-omfattande-ambassadoerskap-med-fem-nationalslagsspelare-3178391



Keep an eye on all the matches of the Swedish women's national team in the football WC 2023 here:

https://www.svenskfotboll.se/landslag/dam/vm-2023/