PRESS RELEASE

Coca-Cola invites you to an unforgettable summer of music through its COKE STUDIO™ platform. Everything from new songs and exciting artist collaborations, to live performances at some of the summer's biggest and best festivals is on the schedule. The first festival out is Lollapalooza in Stockholm on June 29.

Today marks the start of this year's COKE STUDIO™ when Coca-Cola launches the song and music video "Be Who You Are (Real Magic)". Written and performed by American songwriter and Grammy winner Jon Batiste, it celebrates the power of being true to yourself. Also on the song are the artists NewJeans, J.I.D, Camilo and Cat Burns.

During the summer another 9 songs will be released. They have been recorded with more than 16 of the world's biggest artists, including Sam Smith and Imagine Dragons. All artists have also recorded their own exclusive COKE STUDIO™ session which will be available on all music platforms during June and July.

In addition to all the new music being released during COKE STUDIO™, Coca-Cola will be on hand at some of the world's most popular festivals this summer. During Lollapalooza in Stockholm, Coca-Cola also invites you to several meet and greets in COKE STUDIO™ with several well-known Swedish artists, including Miriam Bryant, Peg Parnevik, Theoz, Björn Holmgren, Anis Don Demina and BELL.

Here are all of the summer's festivals:

• Lollapalooza, Stockholm, Sweden (June 29-July 1)
• Tomorrowland, Boom, Belgium (21-23 July and 28-30 July)
• Lollapalooza, Paris, France (July 21-23)
• Lollapalooza, Chicago, USA (August 3-6)
• Untold, Cluj-Napoca, Romania (August 4-7)
• Way Out West, Gothenburg, Sweden (August 10-12)
• Sziget, Budapest, Hungary (August 10-15)
• Coca-Cola Music Experience, Madrid, Spain (September 1-2)
• Lollapalooza, Berlin, Germany (September 9-10)
• Coachella, California, USA (April 2024)

- It feels so funny that it is precisely Lollapalooza in Stockholm that kicks off our entire summer of music. A warm summer evening, really good music and an ice-cold Coca-Cola Zero Sugar in hand is a hard-to-beat trio. This summer we will be on site at both Lollapalooza Stockholm and Way Out West and lots of fun will happen on site. It's really not something you want to miss, says Victoria Adolfsson, Brand Manager for Coca-Cola at The Coca-Cola Company.

For those unable to attend either festival, COKE STUDIO™ will be broadcast live from Tomorrowland in Belgium, Untold in Romania and Coca-Cola's own music festival Coca-Cola Music Experience in Spain via the Coca-Cola app. In the app, you can also compete to win festival tickets and Coca-Cola merch.

The music video can be seen here.

Coca-Cola AB

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Minute Maid®. In Jordbro outside Stockholm, Coca-Cola European Partners Sverige AB produces approximately 1.4 million liters of beverage every day. We have committed to reducing the number of calories we put on the market by 20% by 2020. Our PET bottles must consist of at least 50% recycled PET by 2020. For further information, please visit coca-cola.se.

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/lollapalooza-stockholm-blir-startskottet-paa-aarets-festivalsommar-med-coke-studio-3258424