PRESS RELEASE

Coca-Cola light will have a new design in the autumn. In connection with the new look, a new flavor is also being launched in Sweden, Exotic Mango, which has been a success around the world.

Coca-Cola light was introduced in Sweden in 1983 and has been loved by consumers ever since. Over the years, the design has been revamped and several flavors have been launched for limited periods.

Now the design of all Coca-Cola light packaging is being updated with an appearance that follows the times. No adjustments to the recipe have been made so the taste will be exactly as before.

In addition to the new design and flavor clarification, consumers will also be able to enjoy a new flavor, Coca-Cola light Exotic Mango.

- Coca-Cola light has faithful and loyal consumers. Coca-Cola light Exotic Mango is appreciated by consumers around the world and we are happy to be able to launch it in Sweden, says Erik Leijonhufvud Brand Manager for Coca-Cola TM in Sweden.

The launch of the new design and taste will be supported by an extensive media plan towards consumers during the autumn. Coca-Cola light Exotic Mango will be available in 33 cl cans and can be found at ICA, COOP, Hemköp, Willys, Netto, Lidl, City Gross, Pressbyrån and 7-eleven.

Product information: Coca-Cola light Exotic Mango

Coca-Cola AB

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Minute Maid®. In Jordbro outside Stockholm, Coca-Cola European Partners Sverige AB produces approximately 1.4 million liters of beverage every day. We have committed to reducing the number of calories we put on the market by 20% by 2020. Our PET bottles must consist of at least 50% recycled PET by 2020. For further information, please visit coca-cola.se.

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-inleder-samarbete-med-kosovare-asllani-2818655