PRESS RELEASE

Coca-Cola has its roots in popular culture and has long worked with music and global artists. Now Coca-Cola in Sweden is making a big investment in Swedish music artists. During the year, the brand will collaborate with some of Sweden's most interesting and acclaimed artists to enable their music videos and marketing. First up is the pop star Omar Rudberg with the song "Alla ba ouff".

Coca-Cola has always been associated with music. Many have enjoyed a Coca-Cola at a concert, a festival or with music in their headphones. That connection is now made even stronger with Coca-Cola's investment in the Swedish music scene. During the year, the brand will collaborate with some of Sweden's hottest artists and, among other things, help produce music videos. First up is Omar Rudberg with the song "Alla ba ouff" which will be released on May 7.

- We are extremely happy to be able to tell you that Omar Rudberg is the first out in our big music venture and we hope that the fans will appreciate both the song and the music video for "Alla ba ouff". We also look forward to presenting the remaining artists shortly, says Victoria Adolfsson, Brand Manager Coca-Cola in Sweden.

- It was really fun to have the opportunity to work together with such a large and iconic brand as Coca-Cola. We made a really nice video and I hope everyone enjoys it as much as I do, says Omar Rudberg.

With the major investment in music in Sweden, Coca-Cola wants to make an impression on pop culture and support several of the country's hottest stars. The Swedish investment is carried out together with United Screens Music.

- The investment in music in Sweden is something new for us at Coca-Cola. The Swedish music scene is growing like an avalanche and we are happy to be able to work with some of the best artists the country has to offer. Together with the talented and creative artists, we have succeeded in creating fantastic music videos that touch and engage. Finally, all fans get to take part in them, says Victoria Adolfsson.

The music video for the song "Alla ba ouff" will be released on May 7 on YouTube.

Coca-Cola AB

Coca-Cola AB is responsible for the marketing of some of the world's best-known brands of non-alcoholic beverages on the Swedish market. The brands in our Swedish product portfolio are Coca-Cola®, Fanta®, Sprite®, MER®, Bonaqua®, Powerade®, fuzetea®, glacéau Smartwater®, Chaqwa® and Minute Maid®. In Jordbro outside Stockholm, Coca-Cola European Partners Sverige AB produces approximately 1.4 million liters of beverage every day. We have committed to reducing the number of calories we put on the market by 20% by 2020. Our PET bottles must consist of at least 50% recycled PET by 2020. For further information, please visit coca-cola.se.

Source:

https://www.mynewsdesk.com/se/coca-cola_drycker_sverige_ab/pressreleases/coca-cola-kliver-in-paa-den-svenska-musikscenen-tillsammans-med-svenska-artister-3097575