After we changed the recipe of the then Coca‑Cola Zero Sugar a few years ago, to make the taste even more like the original Coca‑Cola, our sugar-free version continued to grow. We have therefore worked to further develop the taste and are delighted to introduce a new taste that we believe many will like – whether they currently drink Coca‑Cola Zero Sugar or the original with sugar.

This is one of many measures we are taking to reduce the amount of sugar in our drinks. We have been working for several years to reformulate and renew our beverage portfolio so that consumers have more products to choose from with little or no sugar. We have also worked on launching smaller packaging, clear labeling and increased marketing of our drinks with little or no sugar.

Two major changes:

1. A new and fresh design, developed as part of our "One Brand strategy", makes the different varieties of Coca‑Cola more similar to each other.
2. A new refreshing and delicious taste that has been further developed to give the consumer the great experience of Coca‑Cola – still without sugar or calories.

We are launching the new version of Coca‑Cola Zero Sugar through a new campaign, where consumers are invited to try the new flavor and answer if this is the "Best Coke Ever?"

The new flavor has been tested by consumers in several contexts and has received very good feedback.

All the ingredients are the same, it is only the flavor mixture that is adjusted to further develop the experience of the good taste of Coca‑Cola.

It is the very composition of the flavors that we have refined. This is what gives the new Coca‑Cola Zero Sugar its unique, good taste. Since the ingredients are the same, the list of contents has not changed either.

People have been enjoying Coca‑Cola Original Taste for 135 years. At the same time, we're keen to offer options with fewer or no calories, and we've been working for years to reformulate and innovate our drinks so that people will have more and more low- or no-socket options to choose from, tailored to their situation and needs. We have also worked on introducing smaller packaging, clear labeling and increased marketing of our variants with less or no sugar.